locked himself in the study of the Red Mansion and wrote for a week, and his graduation thesis was released.

He originally wanted to write a paper with a big vision, but the accumulation was not enough, so he could only focus on O2O. Because he still has some knowledge and understanding of this thing.

In Professor Yan's office, holding the printed paper, Professor Yan carefully flipped through the pages one by one, looked at it for a while, picked up the teacup on the table, took a sip, glanced at Bian Xuedao, who was sitting on a chair at the door and reading the newspaper, and then lowered his head and continued to read.

Professor Yan had an indescribable feeling about the paper handed in by Bian Xuedao, he could feel that some places were very insightful, but some places were plausible.

Bian Xuedao stated in his paper as follows:

"The good days of traditional retail will never come back - the rapid integration of IT and the Internet with the retail industry is making the business model of traditional retail increasingly passive, and the showdown between e-commerce and traditional retail is staged almost every day. In this showdown between the old and the new rules, there are really no bystanders. Because the battle between e-commerce and traditional retail is only the early spring of the Internetization of the business world, a larger-scale revolution related to traditional business has just begun. ”

Seeing this beginning, Professor Yan nodded subconsciously, there is suspense, there is a point of view, this beginning is good.

"What is O2O? An aunt who sells baked cakes has opened a reservation business on the Internet, and her business has become much more prosperous. This is the charm of O2O, the combination of online and offline. ”

Well, the analogy is also not bad, easy to understand.

"O2O, or Online-To-Offline, combines the opportunities of offline commerce with the Internet, making the Internet the front desk for offline transactions. The O2O model closely combines information and physical objects, online and offline, which is a new format for the in-depth development of the Internet economy. ”

"For traditional enterprises, the regionality of offline business districts is difficult to compete with the Matthew effect of online business districts. The competitive advantage of traditional business is the location and orientation of the store, and the customer flow is the guarantee of its business. Where there are people, there will be business, and offline retail has always emphasized geographical location, which is the concept of business districts. In the online Internet world, the customer base is highly transparent and broad, and the liquidity is strong, and theoretically all netizens who like online shopping may be your customers. With the speed of network communication and the ability to attract users across regions, e-commerce can achieve the energy that offline brands can accumulate in more than ten years in a relatively short time. ”

"O2O may be a gold mine for many traditional enterprises, but this does not mean that every family can pan for gold, and sometimes I am afraid that it is sand that can be dug up. For example, self-reliance, independent construction of online shopping malls, and self-creation of business districts require a lot of market costs, and tens of millions of dollars may be thrown down to waste. This model has a large investment and high risk, although once it succeeds, the rate of return is very large, but not every traditional enterprise can make this determination and have this ability. ”

Yes, talking about the opportunity, but also raising the risk, making the whole paper fuller and tenable.

"O2O is not something that can be rushed, it is essentially an idea, how to apply Internet tools to serve traditional business. The platform under the O2O model is not only a marketing platform, but also a sales platform. Turning web page views into customer traffic, and finally into sales, fully digitizing the real economy, and using digital means to improve marketing effects, and finally achieve sales - this is a major change in the entire sales and marketing system of mobile Internet technology. At the same time, interaction with consumers can help companies achieve precise digital marketing, and also allow consumers to find more affordable and personalized products that are more suitable for themselves. ”

"From B2B to B2C and then to O2O, this is a process that accompanies the increase in Internet users, the maturity of Internet consumer culture, and then the common prosperity of the Internet business ecosystem. The development of business always develops with the development of time, and the wealth model created by an era is always surpassed by another new model, and under the impact of the new business revolution, it will bring a new era of wealth imprints, all of which has just begun!"

Holding the paper, Professor Yan read it again, read it again, suddenly sighed, looked at Bian Xuedao and said: "I feel very advanced about these things you said, some places obviously need technical support to make sense, and some places need to upgrade the consumption concept of society to achieve it." But in any case, your paper is very valuable, and sometimes I wonder what you can think of about theories and things that seem to be some distance away from us. ”

Looking at Professor Yan's appearance, Bian Xuedao estimated that he had passed the dissertation, although the professor's words surprised him a little, but what about him, are there fewer forward-looking madmen in history?

Bian Xuedao's graduation thesis, from the finalization to the pass, is definitely one of the fastest people in the whole department.

The most unexpected thing is that writing the paper this time allowed Bian Xuedao to sort out the knowledge in his head, and this knowledge quickly came in handy.

The sales of the first batch of emergency kits were not particularly ideal, so Qi Sanshu casually talked to Zhu Zhichun and Bian Xuedao.

Bian Xuedao thought for a while, and instructed Qi Sanshu to open a store on Taobao, saying that maybe there would be improvement.

Qi Sanshu was skeptical when he heard it.

He has heard people say that Taobao, but these things he drummed up on the Internet can really open up the market?

In order to convince Qi Sanshu, Bian Xuedao gave Qi Sanshu all the drafts of his graduation thesis and explained to him the prospects and differences of B2B, B2C, C2C, and O2O.

Bian Xuedao said:

B2B, which can also be written as BtoB, that is, Business-to-Business, refers to the marketing relationship between enterprises and enterprises, which will closely integrate the intranet with customers through B2B websites, and provide customers with better services through the rapid response of the network, so as to promote the business development of enterprises.

By analogy, C2C is Consumer-to-Consumer, which means e-commerce between individuals. For example, if a consumer has an old computer, trades it through the Internet, and sells it to another consumer, this type of transaction is called C2C e-commerce.

As he spoke, he turned his head to look at Qi Sanshu: "Taobao is C2C." ”

A young man with glasses interjected and asked, "Is the B2B you are talking about the model of the International Business Network?"

I'm sorry, Bian Xuedao has been a human being for two lives, and he has never heard of this international business network, but this does not affect his performance on the spot.

He nodded at the other party steadily, did not answer, and continued: "I'll talk about O2O ...... again"

Looking at the eyes of the people around him, his vanity exploded.

But there are also those who are not easy to fool, and a few questions are asked in the middle.

I couldn't help it, so I talked about big data, cloud computing, and the Internet of Things......

After the most and the last, Bian Xuedao summed up a very coercive sentence: I am very optimistic about e-commerce, and I am also very optimistic about e-commerce sites such as Taobao, whether it is B2C, C2C, O2O, within ten years, it will definitely be prosperous.

After listening to Bian Xuedao's words, the friends present were stunned!

Zhu Zhichun listened with a smile, Qi Sanshu squinted, stared at Bian Xuedao for a while and said, "It's a little interesting!"

(Geng does not let the official fan group of Genesis: 317610141_Welcome book friends to join)