Chapter 420: The First Customer to Place an Order
When the Future Mall was advertising before, the advertising content highlighted that the sequel to Harry Potter would be released by the Future Mall.
Offline sales will only take place after one month of sales in the Future Mall.
It's a shameless move, but it should work well, and the Harry Potter sequel is expected to sell 300,000 copies on the first day, with a unit price of $15.
The sales of the Harry Potter sequel alone can reach more than $4.5 million.
300,000 copies is not a lot of sales for Harry Potter, and the second Harry Potter sold millions of copies on the first day.
If Xu Qing still adopts the offline debut method, the first-day sales of Harry Potter in the third part will definitely exceed tens of millions of copies.
300,000 copies compared to tens of millions of copies, it's really not much.
As for Barnes & Noble's Harry Potter partners, there will be complaints, there will definitely be, but Xu Qing doesn't care.
Because the Harry Potter of the first 2 books has brought them huge benefits, although the Harry Potter of the third part is the first online release, and it is still a one-month first sales period, but not many copies are sold.
The Future Mall sells up to 2 million copies a month, and the one-month sales period is still a wait for most book lovers, who can wait until the third Harry Potter book is released offline.
Two million copies is a small number for hundreds of millions of copies of Harry Potter.
Xu Qing communicated with Barnes & Noble in advance, and they didn't have any objections, first of all, they knew that the online sales would not be too much, and the main sales would be offline.
Secondly, they knew that the current Xu Qing didn't care about the interests of the Harry Potter physical book at all.
If they objected to Xu Qing's debut of the third Harry Potter in the Future Mall, they were sure that Xu Qing would immediately revoke their cooperation.
There are a bunch of companies that want to cooperate with Xu Qing to sell Harry Potter, and Xu Qing can just pay them some liquidated damages.
In addition to the debut of the third Harry Potter in the Future Mall, Xu Qing also prepared a new handheld for Glory and dozens of new games, which will be launched in the Future Mall, and the first sales period is also a month.
It is expected that Honor's new handheld and new games will bring in more than $4 million in sales on the first day.
Some of the people who come to the Future Mall to buy Harry Potter and Honor handhelds will buy some other products by the way.
Therefore, Harry Potter and Glory Handheld can create a total of more than $10 million in sales.
Combined with those who simply come to buy other products, it is expected that the first-day sales of the future mall will reach more than $15 million.
$15 million is a normal forecast, neither optimistic nor pessimistic.
But inside the Future Mall, Xu Qingding's goal is to reach $6 million in sales on the first day, which is to complete the task.
The reason why the goal is so low is that we don't want to put too much pressure on the management and employees of Future Mall.
After all, a forecast is a prediction, and in case something unexpected happens, the first-day sales will not even reach $6 million.
Such an accident is possible, albeit unlikely.
At 12:30, Brooke reported to Xu Qing the current sales of Future Mall, which was more than $1.2 million.
Very good results, the first day of sales of $6 million will definitely pass.
And it's not the peak sales season, it's at night, because the payment method is very cumbersome now, and many people will choose to go home and do it again.
At the same time, Brooke handed the information of the first customer who placed an order to Xu Qing.
Xu Qing browsed carefully, the first customer who placed an order was from Manhattan, New York, male, his name was Paul, a very popular car name, and the product he purchased was Glory's new handheld.
This was unexpected by Xu Qing, who thought that the first customer to place an order would buy Harry Potter.
There are more Harry Potter fans than Honor handheld players, and in terms of the number of people, more people come to the Future Store to buy Harry Potter.
Luckily, Paul bought his own products.
If the product Paul bought was from a third-party seller, Xu Qing would be faintly sad, because Xu Qing had to deliver the first customer to place an order.
This point is also highlighted in the advertisement of the future mall, and the influence should still be there.
Xu Qing personally delivered, a big gimmick, many people will never be able to contact Xu Qing in their lives, they can have an opportunity to contact Xu Qing in person, and it is likely to be the only time Xu Qing personally delivers goods.
The possibility of Xu Qing personally delivering the goods in the future is very low.
Such a gimmick is still quite attractive.
Neither Xu Qing nor Future Mall informed Paul that he was the first customer to place an order, just to maintain a sense of mystery.
Of course, there will be reporters who will follow Xu Qing's delivery process throughout the process, and after this video clip, it will be added to the promotional video of the Future Mall to improve the publicity effect.
The reporter who followed the shooting was a reporter from the future news department, a reporter from his own family.
Xu Qing left immediately, taking a charter flight, Xu Qing specially chartered a plane today, if the location of the first customer who placed an order needs to arrive by plane, Xu Qing will take a charter flight.
No, the money for charter flights was not wasted.
The press conference will take pictures of some of the charter planes, and then it will be said in the promotional video that Xu Qing will charter a special charter flight in order to deliver goods to the first customer who places an order as soon as possible.
Now that this charter plane can be used, it is naturally better.
After getting on the plane, the flight attendant quickly brought the food, and Xu Qing and his party had not eaten lunch yet, and they were a little hungry.
The process of Xu Qing and his party eating will also be photographed by reporters.
On this plane, except for Xu Qing, who can't be filmed when they go to the toilet, other behaviors will be filmed.
And from the time he got off the plane to the time Paul received the goods in person, except for the things that couldn't be photographed, the reporter still followed the whole audience.
In the later clips, this follow-up video will be edited into an impression of the future mall very quickly.
Xu Qing represents the future mall, and Xu Qing delivers the products to customers at the fastest speed, which also reflects the speed of the future mall.
Of course, if the follow-up video is not edited, it cannot be reflected, only after editing, it will be reflected, this is the magic of editing.
In order to edit out a better effect, Xu Qing and his entourage all wore the logo printed with the future mall, including bodyguards and secretaries.
After getting off the plane, the car Xu Qing and the others sat in would also be printed with the logo of Future Mall.
All in all, Xu Qing's delivery trip this time should reflect the future mall at all times.
Xu Qing's personal delivery was originally a show, for the outside world to see.
There may be some people who are disgusted by this kind of show, but many more people will enjoy this kind of show.
Because of Xu Qing's fame and status, many people like to watch Xu Qing do shows.
On the plane, Xu Qing took the opportunity to introduce the advantages of the future mall and talked about the future development plan of the future mall.
Xu Qing emphatically said that Future Mall will develop into a large company with a market value of hundreds of billions of dollars in the future.
In addition, Xu Qing also talked about some messy things, so that after the video was completed, it would not look boring.