Jiangning, Ninghai Road, Chunlan Air Conditioning Business Department.

Zhang Jindong politely pushed back the check of three million yuan to Shen Nanpeng, Shen Nanpeng smiled, "Jindong, you really don't think about it?"

Zhang Jindong had a straight nose and a wide mouth, a big square face, looked upright, shook his head and said, "I've thought about it for two days, but forget it." ”

Shen Nanpeng spread his hands, "Then you have to give me a reason, right? When Liu Ai looked for you, you agreed, and now you regret it, how can I be a person." ”

Zhang Jindong said: "It's not that you can't spend a lot of money, what's the difficulty, I discussed it with my eldest brother, but I still don't think it's appropriate." ”

Shen Nanpeng questioned: "You still don't want to take 20% of your shares for 3 million? Look at how many companies in Jiangning can sell for 10 million now?"

Zhang Jindong sighed: "But you must have a board seat, my eldest brother and I don't agree with this matter." My company was just established, and I was a sales department before, and I have been working for so many years, and I don't know anything about company law or anything like that, and I really don't know what a company director is. ”

"But yesterday I discussed it with my eldest brother, and he firmly opposed me accepting this investment, saying that if the company grows bigger, the position of this director will be given up, and the company may not be mine in the future. I think about it, I actually don't lack money now, I can earn six or seven hundred thousand a year, and I will buy more air conditioners in the future, maybe I will make more money in a year, and there is no need to give up 20% of the shares with these three million. ”

Shen Nanpeng said earnestly: "You can't just look at the present, didn't we all talk about it last time? The future must be the world of large-scale chain home appliance stores, you now have a foundation and connections in Jiangning, what you lack is financing channels, with the investment of Tinder Source and IDG, your loans will be easier to approve than now." ”

Zhang Jindong poured tea on the teacup in front of Shen Nanpeng, and said perfunctorily: "Take a look again, take a look again." ”

Shen Nanpeng was quite helpless, and he didn't understand what kind of medicine Zhang Jindong was selling in the gourd.

Speaking of which, Su Ning's financing was Liu Ai who Zhang Jindong took the initiative to find.

Liu Ai is a native of Jiangning, and when she went home from annual leave, her parents said that they would buy an air conditioner in the off-season. Now the summer in Jiangning is getting hotter and hotter, and Liu Ai's mother has been signed twice this summer.

Although Liu Ai has only graduated for two years, her salary at IDG is quite a lot, more than her parents' combined salary. As soon as Liu Ai heard that her parents wanted to buy an air conditioner, she immediately said that she had paid for the air conditioner.

Liu Ai wanted to go to the shopping mall in the city to buy it, but she didn't expect her parents to go to the mall when they went out, but instead pulled her to an air-conditioning business department called Su Ning Air Conditioning Monopoly at the door of her house, saying that she would buy it here, and compared with the shopping mall, it was hundreds cheaper.

Liu Ai had some concerns, afraid that there would be no guarantee to buy in such a small shop. But Liu Ai's parents said that now in Jiangning, no one goes to the mall to buy air conditioners anymore, they all buy them in this franchise store called Su Ning Air Conditioner.

And this Su Ning air conditioner has opened three stores in Jiangning.

Liu Ai thought that there would not be too many people buying air conditioners this season, but as soon as she entered the store, Liu Ai was shocked that there were six or seven waves of customers buying air conditioners.

Liu Ai paid attention to the observation, this air conditioning business department sold 5 units in one day, and now, it is winter, the absolute off-season for air conditioning sales.

Liu Ai became interested in this Su Ning air conditioner, if Su Ning's three stores can have such sales in the off-season, then in the peak season, the sales will increase several times. This Su Ning's turnover will exceed at least 300 million a year.

The profit of air conditioning dealers is not high, but even if the net profit of an air conditioner is only 100 yuan, according to the sales of 10,000 air conditioners a year and 300 million, the net profit is 1 million.

After Liu Ai paid for the air conditioner for his parents, he immediately asked the clerk to help him contact the owner of the air conditioning shop, saying that he had business to talk to him.

After Zhang Jindong met Liu Ai, he couldn't help but be interested when he learned that as long as he gave up his shares, he could exchange it for cash.

Now he has just opened a new store in Liangxi, and he has a preliminary plan to do a chain.

The amount of turnover in his hand seems to be very large, but it belongs to the God of Wealth, and this expansion beyond Jiangning has also made his funds a little stretched.

Moreover, when it comes to home appliance distribution, cash flow is too important.

After all, it was not a few years later when the United States and the Soviet Union were competing for hegemony, and the two large chain stores monopolized the omni-channel, relying on channel advantages to suppress the payment of manufacturers and achieve their own positive cash flow.

Therefore, Zhang Jindong took the initiative to propose a plan of 2 million yuan to Liu Ai for 8 percent, and when Liu Ai hesitated, Zhang Jindong increased the equity to 10%.

Liu Ai felt that the other party was indeed sincere, and immediately reported to Shen Nanpeng.

After Shen Nanpeng flew to Jiangning to meet Zhang Jindong, it took only two days to decide to invest in each other.

Immediately afterwards, Shen Nanpeng received Zhang Chen's support and made a financing plan of 3 million and 20 percent to Zhang Jindong.

Why did he suddenly change his mind when he said it was good? Could it be that his own share requirements were too high? Or was it really as Zhang Jindong said, the requirements for directors were too much?

But later, he also made concessions, only asking for equity, and whether to send someone to be a director can be discussed later, but Zhang Jindong still refused.

Why?

Shen Nanpeng was puzzled.

After Zhang Chen received Shen Nanpeng's report, he felt a little regretful, but he didn't force it, since Zhang Jindong and Zhang Guiping brothers didn't want to introduce capital intervention now, let them play by themselves.

The offline retail business, at most, will be done until 2010, with the development of the Internet ecology at a speed far beyond people's imagination, whether it is Su Ning or Guomei, they will become martyrs under the pressure of digging treasure and Jingdong.

Just as they crushed state-run malls in the coming years.

Perhaps one day, the model of online shopping malls such as Dibao and Jingdong will also be subverted and crushed, such as the rise of smart home and the change of new real estate models.

Some people still adhere to the idea of being preemptive, but they don't know that times are different, and once the opportunity is missed, it may never appear again.

Although Zhang Chen didn't care very much, Shen Nanpeng himself didn't want to give up.

Among the seven home appliance dealers he inspected, the most optimistic is Zhang Jindong.

Guomei's Huang Guangyu is shrewd and exposed, and Shen Nanpeng's evaluation of Huang Guangyu is "This person is doing business, not doing business." ”

As for Yongle's Chen Xiao, Shen Nanpeng thought that the other party was too rational and lacked passion.

Only for Zhang Jindong, Shen Nanpeng feels that the other party is the representative of entrepreneurs in the traditional Chinese industry, and it is very likely to become the next Zhang Ruimin.

At this time, praising a small boss for becoming the next Zhang Ruimin is the highest praise for a private entrepreneur.

Zhang Ruimin asked all employees to take matters into their own hands and smashed 76 Haier refrigerators with quality defects, thus making the story of Haier's rebirth repeatedly praised by many scholars. The case of "activating the shock fish" of "changing ideas more and less people, and changing people without changing ideas" has become the main research object of the current domestic management circles.

The sledgehammer that smashed the refrigerator was included in the National Museum and became a symbol of the times.

It is not an exaggeration to say that Zhang Ruimin at this time is a super-first-class entrepreneur in China.

And in Zhang Jindong, Shen Nanpeng saw many of the same qualities as Zhang Ruimin.

The one-stop service of distribution, installation, after-sales and the standardized management of service personnel, as well as Su Ning's reverse operation of the manufacturer infiltrated into production, all kinds of new ideas have made Shen Nanpeng taste for a long time.

Shen Nanpeng used all his connections in Jiangning to investigate the reasons behind Zhang Jindong's refusal to raise the equity financing.

In the end, a shareholder change that Su Ning had just handed over to the Industrial and Commercial Bureau attracted Shen Nanpeng's attention.

New shareholder - Ren Yi, capital contribution, 10%.

(End of chapter)