Chapter 143: Acquisition of Atari
Denning's expression was more emotional than Xu Qing, his childhood was the glory period of Atari, and his first game console was the Atari 2600.
Denning was also influenced by Atari to choose to enter the game industry.
Originally, Denning's dream as a child was to join Atari, but unfortunately, when he graduated, Atari collapsed.
The collapse of Atari is the eternal grief of Denim, a game-loving American, and Denning is still very excited about Xu Qing's idea of acquiring Atari.
Now he is the general manager of Honor, and if Atari merges, he will most likely still be the general manager of Honor.
In this way, he has the opportunity to fulfill his childhood dream and grow Atari.
The president of Atari warmly received Xu Qing and several people at the door of the company, and the current president of Atari, Court, is a middle-aged white fat man who looks mild-mannered.
"Mr. Xu, welcome to visit Atari. Courter smiled and shook hands with Xu Qing.
"Mr. Court, excuse me. Xu Qing also smiled and shook Court's hand.
The two exchanged politeness, and Court invited Xu Qing and a few people to his office, drank a few sips of coffee, and chatted for a while, and Court took Xu Qing and a few people to visit Atari.
Now Atari is even more in decline, because last year Atari launched the Jaguar console against Nintendo, which failed miserably, and the lawsuit with Nintendo also failed.
During the visit, Xu Qing could clearly see the listlessness of Atari employees, even if Xu Qing came to visit, these people could not lift their spirits, and it is conceivable that their mental state was even more unbearable.
After the tour, the group came to the conference room.
Xu Qing smiled and said to Court: "Mr. Court, the mental state of Atari employees is not very good!"
Under normal circumstances, Xu Qing would not say such things to the visiting companies, this is a slap in the face.
However, now that Xu Qing wants to buy Atari, he naturally wants to point out the shortcomings of the other party as much as possible to facilitate the price reduction.
Court's cheek is also very deep, and when he heard Xu Qing's words, he was not embarrassed at all: "Mr. Xu, you know that the game industry is quite special, and many people like to work late at night, so that they can better capture inspiration."
Atari employees like to work late at night, so they are in a less mental state during the day. ”
Seeing Court's serious eyes open and talking nonsense, Xu Qing almost laughed, but fortunately, Xu Qing's psychological quality has also been trained very well these days, and he couldn't hold back his laughter.
"Well, I believe Mr. Court's statement, the purpose of my coming to Atari, Mr. Court should know. Xu Qing said.
"Didn't you come to visit Atari?" said Court, feigning a dazed look.
Xu Qing wanted to roll his eyes, every time he negotiated with these old foxes, they wanted Xu Qing to take the initiative to say the purpose, so that they could take the initiative in the negotiation.
But how can the initiative of the negotiation change because of one or two sentences, this time in the negotiation with Atari, the initiative is destined to be in the hands of Xu Qing.
"I want to buy Atari. Xu Qing said word by word.
Court's brows furrowed, and he quickly let go again, and said to Xu Qing with a smile:
"Mr. Xu, I really didn't expect that you came to Atari to buy Atari, but I can only say sorry, Atari has no idea of selling it at the moment. ”
"Won't you listen to my acquisition conditions first?" Xu Qing also smiled.
"Mr. Xu, please say, I am also curious about the value of Atari in Mr. Xu's heart. Courtt said.
"The purchase price is $100 million. Xu Qing said calmly.
Courter smiled and was overjoyed when he heard what Xu Qing said, and after a while, Court waved his hand and said, "Mr. Xu, I'm sorry, I'm out of shape." ”
"It's okay, Mr. Court, are my words so funny?" Xu Qing said with an unchanged expression.
"Mr. Xu, I didn't mean to laugh like this, I just suddenly felt funny, I want to ask Mr. Xu if he knows anything about Atari?" asked Court.
Xu Qing took a piece of information from Eben's hand and patted it a few times: "This hundreds of pages of information is the information I collected about Atari, you say that I don't know Atari." ”
"Mr. Xu is very attentive. Court praised Xu Qing and said, "Since Mr. Xu has collected so much information, he should know the value of Atari now." ”
"Atari is worth $100 million. Xu Qing smiled.
"Mr. Xu and I are very busy, and I don't go around in circles, let's just say that without $300 million, Atari can't sell. "Court's right color.
300 million US dollars? Xu Qing shook his head lightly, the $100 million he said just now was not a random opening, Atari is only worth $100 million now, and if you add a premium, it will be at most $150 million.
And Atari depreciated very quickly, in 1996, Atari was acquired by JTS for $50 million, and in 1998, Atari was acquired by Hasbro for $5 million.
If it weren't for Xu Qing's desire to join forces with Sony to block Nintendo this year, Xu Qing could have waited a few more years for Atari to depreciate.
Although Atari is now in decline, its technical strength and brand influence are much stronger than those of Honor.
With the acquisition of Atari, Xu Qing's speed of game development will be greatly accelerated, and there is a great hope that Xu Qing's goal will be completed this year, and Sony will block Nintendo.
"Mr. Court, not only will I not agree to $300 million, but no company in the world will agree to this price. ”
"That's a pity. Courtt spread his hands.
"$150 million, that's the highest price I have, you tell Mr. Trammell about this price, if he agrees, it's naturally the best, if he doesn't, then I'll give up on buying Atari. ”
Trammell was the boss behind Atari, which he bought from Warner Inc. in 1984 for $332 million.
Trammell originally bought Atari to produce personal computers, but under the competition of computer companies such as IBM, Apple, and Dell, Atari's computer sales were poor.
After a failure in the computer market, Trammell wanted to return to the gaming market, launching the 64-bit Jaguar last year, which failed miserably, and now Trammell's desire to sell Atari is getting stronger.
"I will relay Mr. Xu's words to the boss. ”
"Hope to get back to me within 3 days. ”
Time was pressing, and Xu Qing didn't want to talk too much and grind with Atari.
Xu Qing and a few people left Atari and looked at the time, it was already half past five in the afternoon.
"Let's go, let's have a big meal. Xu Qing waved his hand.
"The boss treated, we were going to eat the most expensive. The denims clapped their hands and laughed.
"No problem, the next few days will be very hard, I want to treat you guys. ”
The group got on the bus and went to the Green Forest Western Restaurant.