In the early morning of this weekend, Gu Bei was surfing the Internet in an Internet café with a pair of panda eyes. Pen Fun Pavilion wWw. ｂiquge。 ｉｎfo

He didn't sleep all night last night, he couldn't sleep, the situation at home was too difficult, and when he saw his father who was exposed to the wind and sun outside, his skin was as black as charcoal, he was sad, how could he ask for the college entrance examination registration fee?

Now, he has to find a way to make his own money!

Limited to his age and the upcoming college entrance examination, Gu Bei couldn't think of any suitable way to make money, so he tossed and turned in bed all night, and at dawn, his brain suddenly opened up and he had the idea of making money.

In his previous life, he worked as a reporter, editor and copywriter, what is he best at?

Pen stick and advertising planning!

On the other hand, so many classic advertising slogans and planning cases in later generations can be used by themselves, and it is not difficult to make money.

Early in the morning, Gu Bei got up, he was worried that he didn't even have the money to surf the Internet, so he searched the house and finally found thirteen yuan, all of which were small bills of five cents.

In the new century, China's business is blooming everywhere, all kinds of companies and enterprises have sprung up, and enterprises with the same attributes will inevitably fall into fierce competition, Yili, Wahaha, Wanda, Nongfu Spring are all the same, any far-sighted and ambitious boss has a bright heart, and it is a top priority to establish brand awareness in the hearts of the Chinese people who lack brand awareness, so the marketing and promotion of corporate image and products is particularly important.

In this context, China's advertising planning ushered in the opportunity of vigorous development, but compared with the mature modern advertising industry in Europe and the United States, which has a history of nearly 100 years, China's modern advertising industry is still a virgin land that has just been developed, and professional advertising planning talents are far from being able to supply a huge market.

Gu Bei's business opportunities are here.

Enterprises need professional advertising planning, and he has more than 10 years of advanced copywriting advertising planning experience, countless classic advertising cases imprinted in his head, in 2001, many companies' corporate publicity departments have begun to solicit advertising planning copywriting on the Internet, and there are also advertising companies to professional copywriters to take private orders, Gu Bei just can do part-time.

After searching on the Internet, Gu Bei found a lot of advertising copywriting collection links, and he would click on them to see, but most companies he felt unreliable and gave up directly, and finally, a slogan solicitation notice from Nongfu Spring Company attracted his attention.

In the spring of 2001, Nongfu Spring suddenly announced that it would stop producing pure water and switch to natural water, because "pure water is not beneficial to health".

This huge gimmick shocked the domestic beverage industry!

Gu Bei still remembers this classic case, when the domestic beverage industry produced pure water, Nongfu Spring put forward the view that "pure water is not beneficial to health", and naturally became the "public enemy" of the industry.

Now, Nongfu Spring wants to turn over with advertising hype.

In Gu Bei's impression, Nongfu Spring has always been good at advertising hype, for example, in 1997, "Nongfu Spring is a little sweet" and "I give my children to drink water!", these two advertising slogans made Nongfu Spring popular all over the country; in 1998, the company sponsored the five central studios of the World Cup football match, and the advertising slogan "Drink Nongfu Spring, watch the 98 World Cup" was deeply rooted in the hearts of the people; in the selection of China's top ten cross-century planning classic cases, "Nongfu Spring is a little sweet" was also among them.

Gu Bei has always admired Nongfu Spring's advertising planning team, and he even felt that this advertising slogan collection contest was a disguised marketing of Nongfu Spring's advertising slogan planning team.

Gu Bei looked at the advertising slogan requirements, and the most important one in it was to highlight the corporate culture connotation and product characteristics of Nongfu Spring. Of course, the one that attracted Gu Bei the most was that once the advertising slogan was adopted, the bonus was 10,000 yuan, and the submission method was to send a letter to the headquarters of Nongfu Spring.

Sure enough, it was the handiwork of a large company.

The 10,000 yuan in that year was definitely a huge prize, and I don't know how many copywriters it would attract to fight, but Gu Bei had already decided to take over the job, and he had to work hard to the end for this money, took out his notebook and wrote down the requirements of Nongfu Spring's advertising slogan, checked out and got off the machine, and when he got home, he already had a general idea in his head.

Gu Bei took a piece of 4A paper and wrote down the advertising slogan ready to be submitted: "We don't produce water, we are just nature's porters." ”

This advertising slogan is out of the conventional thinking of consumers, concise, powerful and full of connotation, regardless of style, artistic conception, environmental protection concept is excellent, can be said to be one of the most famous advertising words in the domestic beverage industry, more importantly, this advertising slogan itself is the work of Nongfu Spring Company in the future, which perfectly fits the corporate culture of Nongfu Spring and the environmentally friendly, natural and healthy concept of the newly launched mineral water.

Gu Bei took the advertising words of Nongfu Spring in later generations and sold it to Nongfu Spring, he was not ashamed, he couldn't afford to eat poorly, how could he care about TM's plagiarism or plagiarism!

Of course, a slogan is not enough, Gu Bei also needs to write a creative description of the slogan, but for a veteran like him who has been immersed in this for nearly ten years, it is not much different from writing a primary school composition.

Gu Bei's advertising creative strategy is: differentiated advertising strategy, which can make Nongfu Spring and competitors distanced, and the creative idea of the advertising slogan is: "The water in the human body is replaced every 18 days, and the quality of water determines the quality of life, and the porter of nature, Nongfu Spring, brings the essence of nature to you, because Nongfu Spring is a healthy natural water, not produced and processed, not produced by adding artificial minerals later." ”

Writing nearly a thousand words, Gu Bei put away the pen and put it in the envelope, he spent five yuan on the Internet, and now he only has seven yuan left, worried that the postage is not enough, so he ran to his parents' bedroom, opened the drawer where his parents usually put money, there are only some scattered banknotes, ten yuan, five yuan, one piece, and five cents and a dime and a cent, coins, I don't know if there is a hundred, his family has to pay off three or four thousand yuan of debt every month, saving money is just a distant dream.

Gu Bei finally stole ten yuan.

When he did this, his hands were trembling, and he was really sad, but he had to do it, so he gritted his teeth and ran to the post office with the money to send out the advertising plan.

Gu Bei doesn't know if this advertising slogan will be selected by Nongfu Spring, after all, the bonus is so high, people in the copywriting industry must have already heard the wind, taking this 10,000 yuan is no different from breaking into a single-plank bridge with thousands of troops, but it is in me to make things happen, and it is in Nongfu Spring to make things happen, just do your best.

Now, what really makes it difficult for him is that even if this advertising slogan is selected, it will take more than a month to get the bonus, and at the moment, he still has to worry about the college entrance examination registration fee.

******

On Monday, the weather was fine.

In the Chinese class of the head teacher Tang Xueli, Gu Bei was a little distracted, thinking about the college entrance examination registration fee, last week promised the class leader Li Jue to give the college entrance examination registration fee today, and then Li Yu asked for money in front of the whole class, if he couldn't take it out, he would inevitably be sarcastic by Li Qianqian's yin and yang, and the taste would definitely not be good, probably like shit with a bare ass on a crowded street.

Gu Bei pondered for a long time, and finally wanted to borrow money from Li Zheng.

460 yuan in 2001 is not a small amount, almost half a month's salary of ordinary people, and Li Zhengjia is not rich, but at the moment Gu Bei has no other way, the boys in the class have the most iron relationship with Li Zheng and him, and the days of wealth and nobility are still early, now, it is time to share hardships with Tie buddies.

After class, Gu Bei got up and prepared to go to Li Zheng to borrow money.

"Wait a minute. Li Caiwei called out to him.

"What's the matter?" Gu Bei turned his head.

Li Caiwei hesitated for a moment before handing a blue notebook in her hand to Gu Bei: "This...... Here you go. ”

Gu Bei didn't know what this girl was doing mysteriously, took the notebook, suddenly realized something in his heart, opened the notebook, and sure enough, there were five hundred yuan in it!

Gu Bei immediately closed the notebook and handed it over.

Li Caiwei didn't answer, and whispered: "This is lent to you, and I will pay it back when I have the money." ”

Gu Bei opened his mouth and was suddenly speechless.

A penny is hard to beat the poor sling, what else can he say? Don't be hypocritical, these are not a thing, there is really a kind of you TM to work hard to play hard!

Li Caiwei was relieved to see that Gu Bei didn't push the money over again, she knew that the situation of Gu Bei's family was very difficult, and she also knew that boys were very sensitive, and taking girls' money would not be able to pass the hurdle in her heart, but Caiwei only hoped that Gu Bei would understand that his tablemate was not a girl with a careful eye.

Seeing that Gu Bei didn't speak, Cai Wei pursed her lips and smiled: "Let's read the book, I'll talk about the rest later, the college entrance examination is coming soon, it's good to focus on studying, didn't you have a geography topic last week that you didn't understand?" I'll tell you!"

Gu Bei felt a warmth in his heart, and nodded and said yes.

Cai Wei opened the geography workbook and explained the topic to Gu Bei, but they didn't find that the scene just now fell in Li Qianqian's eyes.

Li Qianqian's beautiful mouth was cocked, revealing a sneer.

******