On September 8, Gan Jing posted on Weibo.

And then......

Huang Bo is on the hot search.

"Huang Bo, Huang Bo! Did you bring Forrest Gump to sensationalism?!"

"Forrest Gump learned from you!"

"Brother Bo, Brother Bo, we don't love you anymore. ”

On this day, Huang Bo was running around for the offline promotion of the new play, and he didn't notice it until the evening, and after he understood the situation a little, he called Gan Jingna directly.

"Forrest Gump, why did you buy my hot search, right?" Huang Bo laughed and scolded.

Gan Jing was a little dazed, he was not idle today, he had been struggling with the selection of actors in "Twenty Years Old Again", and he screened a large number of people who didn't feel that they were too suitable, and then called the Chinese opera Hao Rong to ask him to recommend no satisfactory candidates.

"What kind of sensational love you don't love you. Huang Bo said that he was happy first, "Why did you ask people if they love you, but a group of people ran to my Weibo and said that they didn't love me." ”

"Is it so exciting?" Gan Jing didn't have the consciousness that he was the initiator, he asked Yang Lan from the new media department to do some heat, but he wouldn't ask in detail about the normal operation of the company's affairs, just describe the ideas and see the results.

"It's not wonderful, it's called people sitting at home, and the pot comes from the sky. Huang Bo spoke a smooth Qingdao dialect on the phone, "Just you, if you can't compensate me for a big meal, can it be finished?"

"If the box office goes up, you can pay as many meals as you want. Gan Jing replied.

Huang Bo thought for a while and said, "It makes sense, the meal is too cheap." I think it's better to pay for a film contract. ”、

People on both ends of the phone laughed.

In the evening, one was busy with the announcement, and the other was temporarily vacated from the list of actors, and the two turned on the voiceover, chatting while listening to the sound of each other's sparse eating, and it was a little ...... for a while Disgusting rush to the feet.

When the call ended, Huang Bo's Weibo was updated.

He didn't say anything, just reprinted Forrest Gump's Weibo, accompanied by the same text, adding an expression.

- Don't you love me?

About half an hour later, Zhou Xun followed up, she also had the same words, followed by a "cute" expression, and then the logical Sun Honglei and Hu Ge.

got his wish, several big names swiped the screen, #你们不爱我了吗#碾过黄渤成为微博热搜的第一位, #黄渤#屈居第二, Gan Jing is the third.

If Forrest Gump's first Weibo took the box office to talk and the disgust of selling feelings, when it came to the follow-up of Huang Bo and others later, this became a perfect public relations marketing, the dog-headed, cute, and cool expressions made the text look more like ridicule, and behind this, the message conveyed by a series of forwards on Weibo is the interaction between actors that the audience likes to see.

This is also the filming atmosphere that the crew has been trying to convey.

Soon, under the promotion of Yang Lan of the New Media Department, first fans, and then passers-by, everyone began to enthusiastically brush up similar replies, such as "Don't love, get out", "Don't ask, can't I go to see it", "Love love love, take a look".

From this night to the whole day of the next day, the hot search on Weibo was attacked by the topic of "The First Chaos in History", and the publicity and distribution team took the opportunity to release some tidbits that had not been released before, which gave the movie a wave of presence.

The Internet is lively, but the effect in reality needs to wait for a few days, Gan Jing slowly waited for the final feedback while considering the kung fu of the female lead actor of "Twenty Years Old Again".

The box office data came out for the second week.

The box office of "The Expendables 3" in the second week was 130 million Chinese dollars, and the cumulative total box office in the mainland was 370 million.

The box office of "The First Chaos in History" was 230 million Huaxia coins in the second week, and the cumulative total box office in the mainland was 465 million.

The latter surpassed the former in the second week with an amazing viewing stickiness and became the weekly box office champion in the second week of September in China!

Huaying's internal judgment on "The Expendables 3" seems to be taking effect, but the box office trend trend of "The First Chaos in History" has also stunned many people in the circle.

"That's the appeal of a few of them. ”

"Fear, fear, horror. ”

"That Yang Lan over there is good, let's see if we can dig it up. ”

Industry insiders, whether in front of the stage or behind the scenes, have expressed their opinions, and there are many direct congratulations, according to such a box office trend, a big hit is certain.

By the third week, the box office of the film was still sticky, but it inevitably began to conform to the laws of the market.

The box office of "The Expendables 3" fell to 50 million Huaxia coins in the third week, and "The First Chaos in History" also fell to 185 million, but it is worth mentioning that the former's performance in the global market is also very poor, according to the current situation, the global box office of "The Expendables 3" is about more than 200 million US dollars, but its production cost has reached 100 million US dollars.

After a rough calculation, the loss was huge.

"The First Chaos in History" is now being released in the mainland, and its target group is the Chinese influence circle, and it will be gradually released in various countries in Southeast Asia in the future.

At the end of September, the box office results for a whole month were already very clear, and "The First Chaos in History" closed at 770 million Chinese coins, far behind the 460 million of "The Expendables 3", and other films in the same schedule were even more vulnerable.

It's just that after this relaxed September, in October, it will face the challenge of a strong opponent - "Heart Blossom Road" starring Huang Bo and Xu Zheng.

This film was originally intended to be released in December, but after hearing that Forrest Gump and Scarlett's "Love What I Love" was scheduled for Christmas, it chose to back down, and this retreat was in front of "The First Chaos in History".

The situation is a little awkward, and there is a feeling that someone is lifting a stone to shoot yourself in the foot.

Sun Honglei knocked on a gift from Huang Bo on this basis, on the grounds that the box office of the movie was sad to exceed one billion.

Sure enough, in the first week of October, the box office of "The First Chaos in History" collected 103 million Chinese coins weekly, and "Heart Flower Road" collected 450 million.

This first-week box office has already broken the weekly record of Chinese domestic films, and it is actually thanks to the continuous warm-up of Huang Bo's name during this time, which is a win-win process.

Gan Jing called to congratulate Huang Bo after knowing the box office of "Heart Flower Road", and congratulated him on his successful succession as the weekly champion.

So far, "The First Chaos in History" will be released from early September to the end of October, "Heart Flower Road" will be released from early October to the end of November, and "Love What I Love" will be released from early December to the end of January.

The excellent release time in the second half of 2014 was divided by so many three films and so many actors, and under the situation, no one in China dared to plunder it.

The small group of big coffee actors has a tacit understanding.