"iBook is officially released, the world's thinnest laptop is out!"

"iBook+airport=The Age of Mobile?"

"In-depth analysis of iBook configuration - real notebook!"

"On October 20, the first day of the launch, and the opening day of the Matrix Store, will the iBook be able to reproduce the glory of iCom?"

"On the first day of its release, the iBook received an order for 1,500 units from NASA, and its safety passed the most rigorous space tests. ”

"Matrix Store, the return of the boutique. ”

"One hundred Matrix Stores in three years, Zack Chang is a billion-dollar gamble on heavy assets. ”

。。。。。。。

As soon as the press conference ended, all kinds of commentary and analysis articles were published on major news websites in the United States. Newspapers, especially tech newspapers, also reserved the most prominent pages for Matrix's press conference.

For a while, ibook and Matrix store became the two hottest terms in the American tech circle.

The IT media world is in a bustle.

Unlike the near-one-sided praise of the iBook, more media outlets and respondents are negative about the outlook for the Matrix Store.

"Yes, if I were to make it clear, the product is not suitable for the store model from the day it was born. In my opinion, Matrix is still very innovative in terms of products, but it has big problems in terms of operation. ”

"No, of course I love it, I've pre-ordered two on the official website, well, another one for my daughter. But that's not the same thing as the Matrix Store. Yes, I'm not bullish on the Matrix Store. Richard Branson, the president of Virgin Atlantic, spoke eloquently to the reporters who interviewed him, with his hair in a mess.

"Microsoft didn't optimize the iBook specifically, yes, they used the same indos version, but Matrix did submit a separate driver for certification to Microsoft Labs. It should be said that they are optimized for indos. Yes. ”

"The Matrix Store is a bold idea, huh, my real opinion? uh, I think Matrix needs someone more experienced in the market at the moment to help Zack make decisions, like the relationship between Ballmer and me. No, no, Scully is also a great manager, and he cannot be blamed solely for Apple's decline. Bill Gates appeared in front of the camera with a warm smile.

"Are you bullish on the Matrix Store? haha, of course it's bullish, haha, sorry, I'll laugh for a while, I haven't heard such a funny joke in a long time. Look, at most two to three years, the Matrix Store will become a lifeline for Matrix, and the things they invest a billion dollars in now will be worthless when the time comes. Ek Fèvre, president of Compaq, sneered and said arrogantly to the camera, "Also, I don't think iBook can impact Compaq's position in the notebook market, they are just a newcomer, and they lack credibility in the business market, and our customers will not choose iBook, I'm sure." ”

But in the midst of the hustle and bustle, Dell, which was most affected by the iBook launch, has always been silent to the outside world.

"I need to know the secret of their cost control! Even if Huaxia's production costs are lower, our Austin factory can beat them with more efficiency! If they are not selling at a loss, the only explanation is that Matrix has saved a lot of money in places we don't know!" Mike Dale frowned, still wearing the blue shirt with the logo, his fingers unconsciously tapping on the table.

Conte TOEFL reported to Michael Dell on the same day, and on the same day, Michael Dell convened an open-closed meeting of all executives.

"Benny, during the week, I'd like to see Matrix's cost analysis report. We have to maintain a price advantage over Matrix, which is our lifeblood. Michael Dale said with a serious face.

"Okay, I'll send it to you in the mailbox before I get off work on Friday. Benny Cornwall nodded.

Benny Cornwall is Dell's Principal Analyst for Internal Controls, leading a team of 16 people who are tasked with helping Dell analyze areas for improvement in the management process and where other competitors are doing better than Dell in various management processes.

But this position is the most hated, Conte Toefl secretly glanced at Benny Cornwall, and said: "Michael, it turns out that although X is menacing, their target is clear, that is, the consumer market. The consumer market only accounts for 35% of our revenue, and no matter what the outlook of the iBook market is, it is difficult to have a real impact on our revenue. I don't agree with the price of Matrix in the consumer market. If we blindly reduce prices, it will seriously affect the profitability of our corporate market. ”

This is the limitation of professional managers of listed companies, who rely on performance to speak. However, most companies understand performance as data, only pay attention to the brightness of superficial data, even if hidden dangers have been discovered, they will not hesitate to choose current interests between current interests and solving long-term hidden dangers.

A company, to a certain extent, will more or less enter such a stage. At this stage, the company's managers are extremely superstitious about data, financial reports, and various research reports of consulting companies.

As everyone knows, these things are only auxiliary materials for decision-makers to make decisions, not the only basis for a company to formulate strategies and make major decisions.

At this time, Dell is at this stage. No, it should be said that Dell has been a typical representative of this type of company since its inception.

The pursuit of profit is engraved in Dell's bones, and Mike Dell never believes that technological leadership can bring market and profits. Michael Dell has always believed that Dell's success is the success of its business model. In this regard, Zhang Chen's view is that Dell's success is just that the economic changes caused by technological progress coincide with Dell's business model.

Since the beginning of the 70s, due to the gradual improvement of the American highway network and the rapid development of the aviation industry, it is necessary for national logistics service companies such as FedEx and UPS to exist and develop. The U.S. television industry has also set off a frenzy of mergers and acquisitions, forming a film and television communication group with the five major television networks as the core.

The end of the Cold War symbolizes the end of an era, and for the first time in nearly a century, Western capital can unscrupulously use the whole world as its own pasture for grazing and harvesting.

With such objective conditions, Dell's dealerless direct sales model has the soil for survival and development. Even if Dell was founded five years earlier, his direct sales model would have failed.

Self-struggle is important, of course, but it is also necessary to consider the historical process.

Of course, Mike Dell's keen grasp of historical opportunities and fleeting business opportunities has proven him to be a successful businessman.

Yes, successful businessmen, but that's all.

So, even though Dell's instincts told him that Matrix was likely to be a tiger if he was allowed to dominate the consumer market. At present, the best way is to develop a notebook that can compete with the iBook, and give consumers the maximum discount on this counterproduct, even if it loses, so that the Matrix cannot be sold.

This is the best way to hurt people, and it is also the most common means for large companies to deal with competitors.

But when you think about enterprise customers, Dell immediately dismisses its own idea.

In this month, the enterprise market has accounted for 68% of Dell's turnover, and it has contributed 83% of Dell's profit, which is also Dell's most proud strategic transformation in the past two years.

If the price of consumer products with the same configuration is reduced, what will happen to the enterprise market? In addition to the market's pursuit of IT and Internet concepts, the most fundamental factor is still Dell's rising profits and market share.

The enterprise market has become the lifeblood of Dell, and price cuts mean lower profits, lower profits mean ugly earnings reports, and ugly earnings reports mean plummeting stock prices.

So what if the enterprise market doesn't reduce prices? Are you stupid to be a company? Even if the price of the enterprise market may rise to a certain extent because the service conditions are different from those of the consumer market, it can't be too much, otherwise why would people still use you as a supplier?

This differential treatment can be devastating to Dell's credibility in the enterprise market.

Michael Dell thought about it for a long time: "Conlt, I don't agree with the recent price reduction, but in the long run, we must build our core competitiveness, cost, cost is our core competitiveness." I had to know what the cost difference between us and Matrix was going to be, and I had to fully cooperate with Benny's work. ”

Conte Toefl's eyes flashed, and he smiled: "Of course, for our common goal." ”

The fever subsided, so I quickly coded out a chapter and continued to sleep.

My head hurts。。。。。。。

(End of chapter)