There was applause from ahead, and Atletico took a deep breath and strode towards their goal.

Taking the wireless microphone handed over by the host, Ma Atletico who stood in the center of the stage did not routinely greet the teachers and classmates present, but raised his left hand and pointed at himself, "Do you feel strange?

There was a low laugh from the audience, and you didn't need to look to know that it was from a group of rough men.

waited until the laughter slipped down, Atletico Madrid raised the microphone and continued: "This really can't blame Lilac for not believing in her words, they also encountered force majeure, and they are helpless." I was taking my wife and children to the church to see the scenery and enjoy Majiagou in winter, but your principal Zhou suddenly called me and said, 'Ma Jing, since you have all arrived in Majiagou, why don't you come to our school and arrange a speech for you?' Although this is a question sentence, I think everyone understands that this is actually an imperative sentence, and then I came, and then you also came. ”

"Whoa, whoa!" the students of the Shengmajiagou Boys' Vocational School applauded and laughed very facefully.

"The temporary arrangement time is very tight, but everyone is very face-saving, so many people came at once, and I didn't let me be in a daze at the empty auditorium. However," Atletico shook his free left hand, "my assistant dropped his chain and didn't have time to help me prepare the script, so today's speech can only be improvised." ”

After a slight pause, waiting for the noise in the audience to subside, Atletico Madrid officially spoke, "I'd better set a theme, otherwise it will be easy to pull up and not be able to brake." In this way, I would like to share with you a little bit of my personal views on innovation and entrepreneurship, and I hope it can help you. ”

"First of all, innovation is of course very good, there is no endless new products, we humans may still be like chimpanzees, content with breaking a stick and poking an ant hole, and then, there will be no current human society and information age. ”

Hearing him say this, experienced listeners will know that it's time to turn around and say "but."

Sure enough, Atletico then poured cold water on it: "However, innovation is not all good. It's not that if you innovate, everything will be fine, it's far from that simple!"

"Some people may have noticed that I was talking about 'new products', not 'inventions', and I said that on purpose. According to the dictionary, innovation is the creation of something new, invention is the creation of things or methods, actions and results that did not exist before, and products are finished products that are produced (processed) by agriculture or industry. From this point of view, the threshold for invention and innovation seems to be lower, as long as it is new and does not exist before, it is considered useful or not. Therefore, behind closed doors is innovation, and fantasy YY is innovation, of course, these are useless and meaningless, but they are still innovation. ”

As soon as these words came out, the audience immediately felt a little fryer, some people felt the same way, nodded and applauded vigorously, and some people frowned, feeling that this was too utilitarian and practical, and they couldn't agree with it in their hearts.

Stretching out his hand to signal everyone to be calm, Atletico explained: "Of course, I do not mean to belittle inventors and inventions when I say this, without generations of inventors and technical workers, there would be no modern civilization, this is a historical fact. ”

"The reason why we deliberately distinguish between invention and product is just to remind everyone that completing invention and realizing creation is only the first step in a long journey, and the next step is to continuously improve and optimize, turn technology and creativity into good enough products, and then use appropriate marketing methods to bring them to market. Only when new inventions and technologies go through the whole chain can they bring economic and social benefits. ”

Cai Lun was not the inventor of paper, Watt was not the inventor of the steam engine, and the inventor of the incandescent lamp was not Edison, but it was Cai Hou paper, the Watt steam engine, and the Edison electric lamp that changed the world. It was Hedy Lamarr and George Antheil who invented frequency-hopping communication, but it was Qualcomm that brought CDMA to the general public. Of course, they also made huge profits from it, and mobile phone companies had to raise the price of the all-Netcom version of the mobile phone and pass on the cost to users. ”

This statement once again drew a round of knowing laughter, and it is clear that everyone knows the stalk of "Qualcomm Tax".

"I'm sorry, I didn't pay attention to the topic, I forgot that this is not the Bee Mobile new product launch conference," and when the laughter stopped, Atletico pulled the topic back again, "Invention and innovation is not the goal, it is the means and the process, what we want is a product that can be implemented and can have a beneficial impact on a certain field." There are too many inventions that have not been commercialized and commercialized to the end, and they have been put on the shelf, resulting in a lot of waste, which is very undeserved. ”

Noticing that there were teachers in the audience who were not embarrassed, Atletico Madrid made a new patch, "Of course, exploration and research in frontier fields are also indispensable for theoretical conjectures, which is a long-term career with a focus on the future." What I am opposed to is the phenomenon of practical inventions and applied technologies that are clearly studied, but not put into practical application. ”

"Ahh But since I've said this, I'll make an advertisement by the way, if you apply for bee-related research grants, remember to put productivity and practicality in front of you and pay enough attention. After all, we are a for-profit company, and if new technologies and inventions are not always turned into products and commodities, the company will go bankrupt next month. ”

After saying these big truths, Atletico Madrid then threw out his own opinion, "Therefore, there are both good inventions and bad innovations in this world, and if you want to pursue advantages and avoid disadvantages, you need to have a pair of product managers' eyes." ”

"The product manager is not a dog, of course, but a product management job in the company. They need to design products, coordinate R&D, communicate marketing, meddle in operations, and deal with many departments. If you do it well, you can find the user's pain points, and then lead the whole team to move towards the goal; if you don't do it well, you will be scolded as a dog by your boss and subordinates, and you will be complained by users about how not to eat Xiang. But for students who are interested in inventing and innovating with countless ideas, working hard to become a product manager can save you a lot of detours. ”

"When I say this, I don't mean to persuade everyone to come to Bee and come to me as a PM (product manager), but to suggest that everyone should look at your own ideas and ideas more like a product manager. On the one hand, learning from a product manager to look at a product from the perspective of the entire life cycle can reduce some of the communication costs and make your future work better. On the other hand, the product manager is the direct person in charge of the product, and the product is strong, and a good product manager has the opportunity to become a good business founder, which is the best entrepreneurial step. ”

Saying such a long sentence, Atletico had to pause, not to ease his breath but also to leave time for the audience to chew and absorb.

Then he asked a question: "There are many different kinds of products in the world, but only a few are really successful." So how do you make a good product manager?"

With an empty left hand, Atletico gave his answer: "There is no set rule for this question. My experience is to find the right users, stand with them, think about them, and solve their problems. ”

"Users are each specific person, their needs are different, and the price they are willing to pay to meet their needs is also different, and what product managers, entrepreneurs, and inventors need to do is to find the best balance. A mistake that many novices are particularly prone to make is to treat themselves and others, always thinking that 'my needs are the needs of users', 'I am satisfied with the needs of users', and as a result, the things made are either not needed, or have no income, or violate laws and regulations, and finally end up dismal. ”

"It's like cooking, good cooks are super foodies, but that doesn't mean chefs have to impose their own tastes on diners. It's not impossible to do this, when you become famous and have a fixed fan base, you can launch private dishes of your choice, and screen users with the dad philosophy of 'love to eat, don't eat'. But before that, you have to be a gentle and considerate good mother for a period of time, shush the cold and ask for warmth, just to find the real pain points and payment points of the target users. ”

"Hahahaha!" Laughter and applause rang out again in the auditorium, louder than the previous ones.

"By the way, to explain, I'm not talking about a paid item, but the price that the user has to pay to use your product, which can be a direct monetary outlay, or a tolerance for advertising, or the time spent participating in the event, or whatever. Of course, these latter considerations also need to be re-realised to form the so-called 'backward charge' model, so that 'the wool is out of the pigs'. ”

Speaking of which, Atletico felt almost the same, raised his wrist and looked at his watch, and finally concluded: "There is no fixed form of invention and entrepreneurship, you can do everything alone, or you can form a small team to work together, but the three steps of finding users, refining needs, and polishing products are common, which does not make you 100% successful, but can reduce the probability of failure." Let's advertise again, if you can do these three things, you can apply for the Bee Hagong Entrepreneurship Fund. That's all I have to say, thank you!"

Seeing that Atletico was about to bow down from the stage, the host who was hiding next to him hurriedly jumped out and shouted at Atletico Madrid: "Wait, wait! Ma Dong, have you forgotten something?"

"Ahh

"In addition to these, there is also a Q&A session!" The hostess lost her temper and threw out her request directly.

Seeing that he couldn't pretend to be able to do so, Ma Jing simply nodded: "Then come on, wait for someone to bring my book, and let me sign it for you." ”

Speeches, Q&A, autographs, and book sales are international conventions.

This remark caused a burst of laughter again, and someone actually took out the book from his bag and walked onto the stage with it.

"Is it really signed?" This time it was Atletico Madrid's turn to be dumbfounded, he has only published an edible literacy book for children so far, called "Dad's Ingredients Classroom", which is still in traditional Chinese. In order to avoid contamination, this kind of book needs to be eaten immediately after opening, and it is obviously not suitable to open it and sign it on it.

"Sign it, sign it! My name is Yang Ying," the girl said quite generously, "I keep this book for weight loss, and I won't really eat it." ”

Everyone said so, and Atletico didn't twist it, and immediately took out a signature pen and left a blessing on the title page: "I wish Yang Ying a moisturized body, healthy and beautiful!"

Fortunately, there were only three people who asked him for autographs, and he didn't delay too much, and the Q&A session was quickly launched.

The first person to ask a question was a girl, "Hello Atletico Madrid, I want to ask, what do you think of the current little fresh meat actors?

Atletico smiled and pointed at the questioner: "This classmate, don't you think that your two questions contradict each other?

That being said, there are still a lot of things that can be seen from his default lack of cooperation, and the girl who asked the question still feels like she has an answer.

The questioner in the back turned into a boy, after all, this is the Shengmajiagou Men's Vocational and Technical College, and there are not many girls in the entire auditorium.

A fat-eyed brother stood up: "I want to know when 'Nuwa's Dream' will be completed and released?

"Haha, it seems that we need to emphasize it again, one person can only have one problem, everyone should pay attention to not taking it as an example!" Atletico first emphasized the rules, and then replied: "Of course, Nuwa's dream is made by AI, just like those poems written by Li Xiaobai." Of course, there are also developers involved in this process, on the one hand, the AI itself cannot create and process materials well, and on the other hand, it also needs to manually clean up some levels that are too boring. If nothing else, the game will soon log in to the fish pond, and the operation and charging methods are somewhat special, so interested students can pay attention to it. ”

"Recently, many domestic mobile phones have been rising in price, will bees also adjust their prices?"

"Our cost structure is different, and the impact of price increases for some components can be digested internally, and there will be no price increases in the short term. ”

When it comes to the fourth question, it is finally related to today's speech, "Do you think there is a future for staying in Bingcheng to start a business? My research direction is robotics." ”

"This problem is still a bit big, and it needs to be analyzed in detail," Atletico Madrid haha, "In addition, if you are interested in artificial humanoid robots, I suggest you go to my friend's Bingcheng branch to have a look, there should be many opportunities for cooperation." ”

Hearing him say this, many boys still showed a knowing smile, what did Atletico Madrid do in Ice City, but it was very clear on the Internet: he was invited to be a judge of the Digital Tiger Mascot Audition Competition. And what exactly this company does, everyone is also clear, and many people are still customers of this company.

(End of chapter)