Chapter 240: Nintendo's Second Plan

At 2 p.m. on December 25th, Nintendo of North America announced that in order to welcome Christmas, all Nintendo's handheld consoles will have a 7% discount on games.

As soon as this news came out, it immediately attracted strong attention from the outside world, Nintendo rarely gives discounts, and even if it does, it is usually 9% off, and 8% off is very little, let alone 7% off.

The news in the media was very emotional, and they immediately saw that Nintendo's unusual discount was aimed at the Honor Group.

This morning, the Honor Group released the first-day sales data of the Honor Z1, more than 80,000 units, which is a very scary first-day sales data, and Nintendo feels threatened.

Some media outlets reported their views, emphasizing that Nintendo was threatened by the Honor Group and would only receive a 7% discount.

These media are completely watching the excitement and adding fuel to the fire, although Nintendo does feel threatened as the media says.

But it is the global game hegemon, and it has also banned the Glory Group before, but now it is threatened by the Glory Group, and it has to make a big discount, so say it, where does Nintendo's face go!

However, when Nintendo people see these reports, they will not hate the media, the urine of the media is well known, and they will hate the Glory Group.

If it weren't for the Honor Z1 achieving such good first-day sales results, Nintendo wouldn't need to make such a big discount at all.

In front of a game store in downtown San Francisco, several teenagers are arguing.

"James, Nintendo GB is 7% off, the price is a little lower than the Honor Z1, let's buy Nintendo GB. A very tall black teenager said.

"No, Roach, I want to buy the Honor Z1, I've played a lot of those games in Nintendo, I want to play the new games of the Honor Z1, I heard that Pokémon is fun. ”

Another thin black man objected to Roach's words.

Seeing James' objection to his words, Roach turned to look at the last black teenager: "Beck, which console do you want to buy?"

Finally, the black boy with glasses hesitated for a while and said, "I like Xu Qing very much, and I think I should buy an Honor Z1 to support him." ”

Roach watched his 2 companions choose to buy the Honor Z1, and his heart was shaken to buy the Nintendo GB.

The 3 of them are a very close group, if the other 2 people buy the Honor Z1, and he is a Nintendo GB, will there be cracks in the relationship?

After all, the other 2 are both Honor Z1, and there will be more common topics between them.

"Well, I also buy the Honor Z1, it looks pretty pretty. Rock said helplessly.

Three black teenagers enter the game store and happily buy a Honor Z1 each.

100 dollars, which is definitely not a small amount for most American families with an average monthly salary of only 5,6 hundred dollars.

It is almost impossible for the children of these families to get $100 from their parents to buy a game console.

The vast majority of these children have saved money for games in various ways for a year or even longer.

So for them, buying a game console is a very big thing, and the entanglement of these 3 black teenagers is staged in many parts of the United States.

Some people choose to buy Nintendo, and some people choose to buy the Honor Z1.

On the morning of December 26, in the office of the president of Nintendo in North America, Minoru Arakawa looked at a document.

"From 2 p.m. to 0:00 a.m. on December 25, Nintendo's game consoles sold 78% more games than before 2 p.m. ”

Minoru Arakawa looked at this data and frowned, from 0:00 a.m. on December 24th to 2:00 p.m. on December 25th, the sales of all Nintendo game consoles increased by about 116% compared to usual.

Then at 2 p.m. on December 25, Nintendo announced a 20% discount, and from then until 0:00 a.m. on December 26, Nintendo's sales increased by 78% compared to before 2 p.m.

In other words, after Nintendo announced a 7% discount, sales increased by about 280% compared to usual.

This increase is too low, because in previous Christmas, Nintendo of America sales can increase by more than 350% than usual, and the discount of previous Christmas is not as large as this Christmas.

Is the Honor Z1 really that threatening?

Thinking of this, Minoru Arakawa opened the extraordinary browser and entered the official website of the Glory Group, and sure enough, the Honor Group released the sales of the Glory Z1 Christmas.

Arakawa really clicked on it and took a look, and a conspicuous data almost blinded him, 210,000 units!

The Honor Z1 sold 210,000 units on Christmas, nearly three times more than on the first day.

Now the total sales of the Honor Z1 are about 300,000 units! Will it be far from the sales of 10 million units in one year?

Minoru Arakawa immediately asked the secretary to call in a few vice presidents and directors.

"You've all seen the sales of the Honor Z1 Christmas. Minoru Arakawa asked.

"Looked. The men hurriedly nodded and replied.

Minoru Arakawa knocked on the armrest of the chair and said with a very serious expression: "The situation is very serious now, after we announced a 7% discount, the sales volume only increased by 78% compared to before the announcement, and increased by 280% compared to usual.

This increase is beyond my expectations, although there are also reasons why Nintendo has not launched a new handheld for a long time, but the main reason is the impact of the Honor Z1.

We're going to do the second plan now, do you have any ideas?"

These people looked hesitant, and when they had a meeting yesterday, Minoru Arakawa told them 2 plans for the Glory Group, of which the 7% discount was the first plan.

If the first plan works well, they don't plan to execute the second plan because it's a bit costly.

It was the first vice president who asked Minoru Arakawa, "Are we really going to carry out the second plan?" It is a bit costly, and if it doesn't work out, the headquarters will ......."

The first vice president's words were not complete, but everyone present knew what they meant.

"Is there anything else you can do?" asked Minoru Arakawa rhetorically.

The guys all shook their heads, and if they had a way, they would have brought it up at the meeting yesterday.

"Since there is no better way, then the second plan can only be implemented, and you all know the consequences of failure, so I won't say anything else, and the meeting will be dismissed. ”

Not long after these people left the office, the phone on Minoru Arakawa's desk rang, he immediately answered the phone, and when he heard the voice on the other side of the phone, his face immediately became very serious, and after hanging up the phone, Minoru Arakawa's face was very pale.

The call was made by Yamauchi Pu, who told Minoru Arakawa a message that the sales of Sony PS and Sega SS Christmas in Japan were more than 3 times that of Nintendo GB.

When Nintendo was sold so much by other game companies, it was probably only when Nintendo was just entering the gaming industry.

Ever since Nintendo became the global gaming hegemon, it has been selling more than any other game company.

Nintendo's situation is getting worse and worse!