After Xu Qing and Johansen finished talking about the newspaper, they saw Yang Jin, who was eager to speak, smiled and said:

"Yang Jin, looking at the happy expression on your face, it should also be a good thing, let's say it. ”

Yang Jin sneered, he was indeed impatient, but there was no way, he couldn't control himself.

Twenty days ago, Xu Qing handed him a manuscript called "Harry Potter and the Philosopher's Stone".

When he saw tens of thousands of words, he hadn't seen what was good about this novel, but this was a novel that Xu Qing asked him to publish as soon as possible, and he read it patiently.

When he saw 100,000 words, he found that the novel was a bit interesting, and when he saw 150,000 words, he found that he was addicted to this novel, and after reading the whole book, he felt that this novel would be a bestseller.

God is pitiful, Carney Publishing House has never published a bestseller, and the books published are basically Chinese classics, such as "Analects", "Romance of the Three Kingdoms" and other Chinese classic books.

In the three years since Carney Publishing was founded, it has been selling about 70,000 books a year, and last year it sold 90,000 copies, which is already a miracle.

He expects Harry Potter and the Philosopher's Stone to sell 300,000 copies, though not as many as the mega-bestsellers that sell millions of copies.

But this is a very, very good result for Carney Press, how can he not be excited, how can he control himself.

"General Manager, this is a sample book for "Harry Potter and the Philosopher's Stone", do you think there is anything else that needs to be modified?" Yang Jin took out a beautifully designed book and gave it to Xu Qing.

Xu Qing took it over and checked, the cover was similar to Harry Potter in his previous life, the layout and illustrations of the content were not bad, Xu Qing had no opinion, the people from Carney Publishing House still had some ability.

"It's not bad, I have no opinion, so I will officially publish this sample book. ”

"Okay. Yang Jin was happy in his heart, it seems that the hard work of these days has not been in vain.

"General Manager, how much is the price of Harry Potter and the Philosopher's Stone?" Yang Jin continued.

Xu Qing pondered for a while and said, "The price is $15, which is a price that most people can afford. ”

The price of $15 is set by Xu Qing according to the price of the Harry Potter series, which is neither high nor low, just right.

"How many copies are there for the first printing?" Yang Jin asked Xu Qing.

"First print. Xu Qing thought for a while and said: "The matter of the first seal is not in a hurry, I will tell you tomorrow, now let's talk about the sales channel first, how many sales channels are there that we cooperate with?"

"The sales channels we work with are mainly chain bookstores and independent bookstores, with a total of 52 bookstores, all of which are relatively small, most of them with annual revenues of hundreds of thousands of dollars.

The bookstores are located in San Francisco and Los Angeles, and there are also some sales channels such as book clubs, which have very small stock volumes, accounting for about 6%. ”

"Is there a channel for book wholesalers?" asked Xu Qing.

"No, book wholesalers have regular cooperative publishing houses, and they have a large amount of purchases, so they don't look down on us as a micro publishing house. Yang Jin smiled bitterly.

"Is there a supermarket channel like Walmart or Sears?" Xu Qing looked at Yang Jin expectantly.

"Big companies like them don't look down on Carney, they only work with big publishers like McGraw Hill. ”

Yang Jin's smile was even more bitter, how could a big company like Wal-Mart cooperate with Carney Press.

"There are no mail order channels?" Xu Qing asked unwillingly.

"There used to be, but then our mail order was reported for harassing residents and we lost a lot of money, so we closed the mail order channel. Yang Jin replied helplessly.

Xu Qing took a few breaths, the channels of Carney Publishing House are really pitiful.

If he wants to sell more "Harry Potter and the Philosopher's Stone" in a short period of time, the sales channel is the most important thing, and without the sales channel, how can he sell the book to readers.

"Let's talk about the publicity of the sales channels, what are the publicity channels of Carney Press?"

"We usually advertise the information of the book in the Carney newspaper, and if it is a more important book, we promote the book information in other larger newspapers. Yang Jin replied.

"Do we have such propaganda channels as television, radio, the Internet, big newspapers, and book critics?" Xu Qing asked.

"We don't have the money, it takes a lot of money to promote it in these channels, Carney Publishing can't afford it, and even if the books are advertised in these channels, the results will not be as good as that. ”

Yang Jinmian replied without changing his face, what he said was the truth, the books published by Carney Publishing House are basically Chinese classics, and no matter how much these books are promoted in the United States, their sales will not increase much.

Xu Qing exhaled a few breaths of turbidity, but he didn't expect that the publicity channel was worse than the sales channel, for Xu Qing now, the publicity channel is more important than the sales channel.

He is not famous now, and the books he writes will not be read by many people, and if he only relies on the quality of Harry Potter to attract readers, the process will be slow, so slow that he can't stand it.

Harry Potter and the Philosopher's Stone was not advertised when it was first published, and it was sold in a way that attracted readers with quality, and it took 15 months to sell 150,000 copies of Harry Potter and the Philosopher's Stone.

Xu Qing can't wait so long, so he wants to build momentum for "Harry Potter and the Philosopher's Stone", the bigger the better.

"I will find a way to solve the sales channel and publicity channel. Xu Qing massaged his forehead: "How big is the scale of the printing house we work with, and how many books can be printed in 1 month?"

"We work with Virbac Printing House, which produces more than 300,000 books a month. ”

It took one month to print more than 300,000 books, which was far from meeting Xu Qing's requirements, and he asked:

"How big is the largest printing house in San Francisco, and how many books can be printed in a month?"

"San Francisco's largest printing plant is the Laimer Company, with annual revenues of more than $500 million, and is a comprehensive printing company with commercial printing and book printing, with book printing capable of printing up to 8 million books per month. ”

Yang Jin quickly answered Xu Qing's questions, and he was familiar with Laimer, a San Francisco-based printing giant.

Xu Qing thought for a while and said, "After the meeting, you make an appointment with the person in charge of Laimo Company, and you and I will go to Laimo Company tomorrow morning to discuss things, and you can collect some information about Laimo Company." ”

"Okay. ”

Yang Jin was surprised in his heart, Xu Qing went to Laimer Company to talk about things, it must be a matter of book printing, but now Wake Printing House can meet the needs of Carney Press.

Could it be that Xu Qing wants to print a million books in one month? Oh my God, this idea is terrifying! Yang Jin immediately stopped his thoughts.