Zhang Xiaofan has been working in the past few days, and the whole feeling is like a spring breeze.

There was a smile on his face all the time, in fact, it was not just Zhang Xiaofan, even Chen Ying and Deng Xiaoni were not going to work a few days earlier, and the whole person was gloomy, as if someone owed him millions and didn't pay it back.

"Mr. Zhang, it's early!"

"Morning, have you had breakfast?"

"Just eaten"

"Your sales department is very busy these days, so pay attention to your body. ”

"Well, in the past few days, there have been urging goods everywhere, Mr. Zhang, do you think we can expand the scale again?"

Recently, the three companies are working overtime to catch up with the goods, but they still can't meet the market, so Deng Xiaoni proposed to expand production.

"Now it's just that others are interested in this thing, and after a while, after this curiosity is over, everyone finds that the difference with paint is just a little bit, but there is one more procedure for spraying, and it is estimated that many people will not choose this kind of paint again, just survive this time." ”

But Zhang Xiaofan knows in his heart that the expansion of production will definitely need to continue to expand, but not now.

Now there must be a lot of companies staring at Zhimei new materials, once there is any action, what is the wind and grass, they may be noisy, not to mention that you actually expand production capacity, which makes them unacceptable both mentally and physically.

In fact, as long as you are not a fool now, you already know that Zhimei New Materials has passed this difficulty, whether it is a raw material or a finished product transport vehicle, back and forth from the warehouse in and out, a discerning person can see it at a glance.

"It's hard to say!"

Anyway, when Deng Xiaoni and Chen Ying chatted privately, they were full of confidence in this new product.

"Let's look at the situation in another month or two, we must not blindly expand, although at present, overtime still can't catch up with the supply.

But you have to know that once the production capacity is expanded, the possibility of wanting to reduce the production is very small, and what will happen to that group of workers at that time? No matter what you do, it is impossible to cram everywhere. ”

To be honest, the production capacity of Zhimei new materials is really not small.

There are 13 companies, the smallest company has 24 production lines, and the largest head office has nearly 80 production lines.

On average, each line can produce 300 kilograms per hour, which is of course the amount of production in winter and 20% less in summer.

Dig out some unnecessary time, 1500 tons a day should be about the same, this number is very scary.

Now Zhimei new materials, a day to start work is 12 hours, are overtime, and there are no two shifts, basically the machine is running at full capacity, an hour 280 kg, of course, there is some time to adjust the color and then lunch and evening meals, rest time, a day anyway, the machine can still run at full capacity for eight hours.

Among the domestic powder coating companies, small and medium-sized enterprises that can produce 1,500 tons a year are not a few, but they should not exceed 2,000.

Of course, a month ago, the output of Zhimei materials was less than 100 tons a day, and at that time, it could only rank third in the domestic powder coating industry.

In other words, according to the production standard a month ago, the annual output was about 30,000 tons.

However, it is clear that after a month has passed, the most beautiful new material in Zhang Xiaofan's rural encirclement of the city's strategy, the output rose rapidly, immediately occupied the first production output in the country, and now the second annual output is about 40,000 tons, and then Zhimei new materials according to today's production volume calculation of the annual output is about 450,000 tons, the first place is more than ten times that of the second place, it is conceivable that many people are going crazy again.

With such a large output, in fact, there has been a little problem with the supply of raw materials, of course, this is also one of the reasons why Zhang Xiaofan is reluctant to expand for the time being.

During this period of time, after other people's curiosity slowly passed, the output will definitely fall, but Zhang Xiaofan doesn't know how much it has returned, so he thinks that in two months, he will be able to understand more clearly what the potential of this product is?

Seeing that the output of Zhimei new materials suddenly increased to an unpredictable number, many people did start to panic, and one of the temporary organizations was about to be disbanded, but suddenly they were gathering together.

Airport.

Several buses, a group of people on the bus are receiving many people who are young, they don't look small, most of the hair on the top of their heads is relatively thin, some people are also pot-bellied, after getting on the bus, this group of people is not very good, and the atmosphere is solemn and chatting.

"It's really an unbeatable Xiaoqiang"

"To be honest, more than a year has passed, and we can't hold on anymore, and he actually fought a turnaround. ”

"Now the country's policy is also unclear, and we are doing things secretly and tremblingly now. ”

"The last time our city's environmental protection bureau chief talked to me, he said that this time allowed us to halve our production. ”

"Hey, our state-owned enterprises are like this, last time we were directly asked to halve our output, saying that state-owned enterprises should take the lead, and now I am also very worried!"

"There is a lot of internal and external pressure, and if it continues like this, I think I will go bankrupt directly. ”

His words made several people around him nod frequently, and it is true that in recent times, especially the survival of enterprises, they are facing great problems, internal problems, and external problems.

They made a very big reduction in prices some time ago, and some of them were even lower than the price of raw materials, and many products were actually sold at a loss, so this time many people actually wanted to withdraw from this so-called temporary organization, and then raise the price of products.

The problem of loss-making sales is too big, they are not unknown enterprises, nor are they newly opened enterprises, they are some, even twenty or thirty years old, and the strategy of loss-making sales is actually completely unnecessary.

The temporary organization has no name, and its promoters are a joint venture of several very large paint companies.

The purpose is very clear, that is, because Zhimei new materials in the past 4 or 5 years, continue to erode their high-end paint market, especially in the automotive paint market is the worst, basically the most serious in China, 90% of the automotive paint market is occupied by this, called Zhimei new materials powder coating company.

90 market, this is a frightening number, which shows that the product of this i Zhimei new material, at that time was completely in a monopoly position, if it was a paint company, they could barely figure it out, but it was a powder coating company, which made them restless, day and night.

In fact, there are only a few well-known high-end paint markets, such as automobiles, ships, aerospace, and precision electronic instruments.

At that time, in the field of heavy anti-corrosion, the paint market was eroded by powder coatings, and the evil consequences were still vivid, because the price of powder coatings was very cheap at that time, the quality was also very good, and the comprehensive performance completely exceeded the paint, so the market was basically no resistance at that time.

Who would have thought that decades later, in the automobile market was actually defeated by powder coatings, the last time was defeated by powder coatings, because there were several powder coating companies jointly challenged, but now in terms of China, only one powder coating company, so many of their paint and coating companies fell into a life-and-death situation.

So naturally, there are several super-large paint and coating companies in China that have joined forces to organize this temporary nameless organization.

In order to unite against this powder coating company, in fact, they thought of many other ways at that time, whether it was starting from raw materials or starting from relevant departments, it was actually better than them joining forces to reduce prices.

But at that time, it was obvious that the domestic environmental protection trend was very strict, and they were all in the wind at that time, so they did not dare to do some small actions in private, and they did not have time to do it.

In order to regain the automobile market, they had to reduce the price, and the price reduction is very large, basically close to the cost price of raw materials, it can be said that the automotive coating industry for the time being, basically no profit, is equivalent to working for these car manufacturers.

And not only the automobile market, but also other presidents they are also working at the same time, especially on powder coating, very strong industries, such as guardrail industry, furniture industry, ceiling industry, door and window industry, they are actively implementing price reduction programs, of course, these other industries are targeted, mainly for the beauty of new materials customers.

Otherwise, if the whole industry really lowers the price, don't say that they are united by these large and super-large ones, that is, all the paint manufacturers in the country will not be able to stand up when they are united.

In fact, many manufacturers can't stand it anymore, so this meeting was noisy at the beginning.

"The company can't live, and now my idea is that no matter what this so-called Zhimei new material is, I don't want to care about it, I just want to let my company return to the predetermined track normally. ”

"My side has been losing money for nearly a year, and it can be said that all the money I earned in the previous 3 or 4 years has been spit out, and now there is a big problem with the flow of funds. ”

"You really have a problem, our capital chain is about to break. ”

"Now I still owe tens of millions of dollars to suppliers and urge me to quarrel every day, and I have nothing to do now. ”

……

If an enterprise does not have profits, it should not talk about development, do not talk about innovation, and even whether the company can keep it may not be.

In the past year, the pressure has been increasing two months earlier, and I obviously saw the hope that the company could be collapsed immediately, but who knew that more than a month later, in the blink of an eye, these companies rose again, which made them feel very desperate.

In fact, when their organization was just established, they had already thought of this possibility.

But what they were more worried about at that time was not that Zhimei New Materials could turn over, because so many paint companies were united at that time, and it can be said that the entire paint industry, and even the world paint industry, would be shaken.

Not to mention a powder coating company that has only been in business for less than five years, they were worried that the company's technicians would sell these formulas to other powder coating companies, which is what they were really worried about.

Therefore, they did a very decisive job as soon as they came up, and they wanted to let many powder coating companies throw in the rat trap, so that these people did not dare to blatantly compete with this organization for business.

However, more than a year has passed, and basically every enterprise has been disgraced, and some companies are even in danger of collapse.

So at a meeting, everyone was very angry, so they couldn't help but vent it, and the whole venue was noisy and shouting, and many people were red-faced.

"Bang"

A loud slap on the table made the whole venue instantly quiet.

"What's the noise, what's the noise, will the noise solve the problem?"

The man sitting at the top of the table had a blue face, his eyebrows were upside down, and his chest was heaving very much, and it was obvious that he was very angry now.

"We made it very clear at the time, and I explained to you, why did we organize this conference? I said a year ago that the whole incident is related to the future of our entire industry.

Can't you see it? This powder coating company called Zhimei New Materials, which has developed in less than five years, has occupied basically all of the automotive coating industry.

Don't you want to think about it, according to their R&D technology, our paints and coatings will have opportunities for development in the future?

Don't you know the state's policy? What are our enterprises, including yours and even state-owned enterprises, doing not strictly restrict production capacity?

It is very obvious that this is the country to make some achievements in the cause of environmental protection, so the chemical industry is the best industry to make this achievement. ”

If the country wants to fire the first shot in the cause of environmental protection, then the chemical industry is definitely the preferred industry, everyone knows that the chemical industry is a more polluting industry.

However, there is also a skill in choosing the chemical industry, and to promote environmental awareness to the people, then it is necessary to choose the well-known polluting industries, and paint and coatings are the most prominent.

Even a teenager knows that there is especially pollution, because the smell is very strong.

And it's true, especially when it's very polluting, and no one can deny that.

Although in the past ten years, the development of water-based coatings has been getting better and better, as long as people in the industry know that the pollution of water-based coatings is not much worse than paint.

And there is another problem, the performance of water-based paint is not as good as paint, and on the whole, it is even inferior to paint.

Then the problem comes, the state wants to restrict this industry, but now another coating, although the state does not explicitly support this powder coating, but it is obvious that the state suppresses paint coatings, which is not a disguised support for powder coatings.

Although there is only one powder coating now, which makes them feel jealous, no one knows whether this company will spread this technology, or whether the technical staff of this company will go to other companies and slowly spread this technology.

Once the entire powder coating industry can suppress the paint and coating industry, then there is no need for these companies to exist.

If powder coating can do all the things that paint can do, then this paint is completely unnecessary.

This is ruining their jobs, this is interrupting their way to make money, cutting off people's financial means is like killing their parents, so as soon as this organization proposed it, many people responded, and many people supported it very much.

At that time, these people may think that there are hundreds of paint companies united, and a small powder coating company is not yet handy, and then more than a year has passed, ups and downs, and in the end it has made this enterprise more prosperous.

So the fire in the belly immediately broke out.

"Then what do you say, you organized it at the beginning, and now our company can't survive, so you have to take a little responsibility for this. ”

The person sitting at the top of the house was in a calm mood, but he didn't want to open his eyes after hearing this.

He was afraid that when his eyes were opened, there would really be fire in his eyes.

It's really too hot, when he organized this meeting, the biggest purpose must be for his own business, to be able to grab back the customers that originally belonged to him, but he didn't have the mind to think about the entire paint industry, and so many people raised their hands to vote, why didn't they say it now?

But he now knows that getting angry won't help, and that it won't solve the problem completely, it will only make it more difficult to solve.

"We are holding a meeting now to discuss how to solve this problem, can you solve the problem by making such a big fuss? We are now talking about the price and returning to the original position, do you really think that you can solve the problem?"

The people at the bottom are silent, everyone knows that even if the price is raised to the original position, it will only make their business worse.

It's actually very difficult to raise the price of a product, whether you're looking at a company or an individual.

It is always easy to reduce the price of any product, but it is difficult to increase the price.

Unless your product is really someone else can't use it, the quality of your product is really far beyond other peers, so others may pinch their noses and admit your price increase.

But there must be a limit to this price, if you raise it to a critical point that others can't accept, others may abandon your good quality product, and I will choose other products with poor quality, but the price is very cheap.

But the current situation is that at this price, Zhimei New Materials can completely hang them up.

Now the price is reduced by 30% to 40%, so the automotive paint industry has been snatched back by them, although it is a loss to do business, but at least the customer has recovered.

After a period of time, when the company can't survive, they can raise the price again, or even think they can join forces to buy the company that makes them fearful.

And yet all was shattered. If you want to talk about "Paint Kingdom" with more like-minded people, pay attention to "excellent reading literature" on WeChat, talk about life, and find confidants~