Chapter 72 Leave no stone unturned

By the evening, Xiao Ming's Weibo number had reached eight million.

Probably Xiao Ming's age and identity took advantage, those who can post jokes are not as famous as him, and it is impossible for those who are more famous than him to put down his body and play treasure on the Internet like him.

There are no tigers in the mountains, and the monkeys are called kings.

The current Internet culture is not as developed as it was later, the army of self-media has not yet taken shape, and netizens have not been bombarded with Internet jokes. So after Xiao Ming's Weibo was issued, it instantly caused a huge response on Weibo.

After the crew finished work in the evening, when Xiao Ming returned to the hotel from supper with the actors, his Weibo had more than 6 million retweets, more than 5 million likes, and more than 1 million comments.

Xiao Ming was suddenly taken aback, when he was in that world, he could be happy for a long time if he could post a Weibo with ten likes, and now there are one million comments on a Weibo, and he has an intuitive feeling for the first time about celebrity popularity.

The headlines of Weibo have changed, from "Brother Xiao Ming" to "Xiao Ming's first Weibo".

With this headline, Xiao Ming can really gain a firm foothold in the entertainment industry.

Although Xiao Ming's previous popularity was high, it was due to the popularity of "Let's Go! Brother".

Although it can also be popular, Xiao Ming's body will be labeled as a "brotherhood" after a long time, which is extremely detrimental to his future development.

Thinking of this, Xiao Ming picked up the tablet and began to continue editing Weibo content.

"What are you doing? My phone is dead!

Anyway, isn't five million a lot?

Why, so impressed!

suddenly

When I think about it,

It seems that there are still script issues to discuss with Director Su.

And then

I knocked at his door for a long time;

And he said, Ignore me,

Let me stay where I can stay cool.

What am I doing wrong?

In the room,

A faint voice came out,

Bang bang, bang bang

Not... Is it a slap in the face?

How

It's so cool!"

After the Weibo was sent, the response was even more violent than before.

didn't even need the backstage of Weibo to help broadcast, Xiao Ming's Weibo quickly spread among his fans.

Xiao Ming looked at the increasing number of fans on the homepage, his eyes were almost unable to open with a smile, and he finally saw the harvest of the game he had worked so hard to build.

The foundation of a star is his fans, and this is a universal truth.

Only fans can realize the value of celebrities.

The fundamental value of this society is actually the structure of the interest system, bustling for profit, and the so-called commercial value of celebrities and artists is, in the final analysis, the purchasing power of fans.

When the purchasing power of fans is strong, the commercial value of celebrities will be strong, and countless investors and sponsors will rush to give money.

Therefore, the development process of the entertainment industry is actually the process of artists stimulating fans to consume and monetize.

As for how to stimulate consumption, it is the eight immortals who cross the sea to show their magical powers.

However, whether it is seventy-two changes or thirty-six strategies, the essence is inseparable from two things: character design and exposure.

Character design can be said to be the soul of an artist.

Working hard in the entertainment industry, if there is no personality, then he is definitely not a mature artist, at least he does not have a mature team behind him.

The importance of character design lies in improving the audience's recognition and cultivating the audience's goodwill, so as to turn passers-by into fans and increase their commercial value.

For example, "Little Fresh Meat", this is a very successful character.

Now, as long as this word is mentioned, many people's minds have a conditioned reflex of those young people.

This highly recognizable character attracts fans so quickly that it is simply jaw-dropping.

In the end, the purchasing power of fans was fed back to the artists, which immediately brought huge commercial benefits to those people.

The character design of "Little Fresh Meat" is so successful that as long as it debuts later, as long as it is a male artist, he wants to make up for this character.

But scarcity is expensive, coupled with the promotion of people who have lost vested interests, so that this most successful character is about to stink on the street later.

Xiao Ming has seen a lot of tragic cases of the collapse of the personality in the entertainment industry in that world, so he has been thinking about his own personality since his debut.

However, the establishment of the character is not an overnight thing, it is a very large and complex project.

Because no one knows which characters will collapse halfway, everyone is cautiously tempting. It is not only testing the depth of the commercial market, but also testing the bottom line of the audience and fans.

So far, Xiao Ming is still satisfied with his progress.

Through "Let's Go! Brother", Xiao Ming has been trying to establish a "smart" character, and then add the deputy characters of friendliness and generosity.

Judging from the feedback from the first issue of "Let's Go! Brother" last night, the effect is still obvious, at least his "smartness" does not disgust the audience.

Xiao Ming is confident that as long as the director team of "Let's Go! Brother" is not stupid, they will definitely follow the existing audience consciousness and move Xiao Ming's character design closer to "smart" in the post-editing!

Then, with the broadcast of the follow-up special of the show, Xiao Ming's character of "Zhiduoxing" will become more and more full.

Moreover, what's even better is that after the "Extreme Men Gang" comes out, the character of the "God Operator" in it will be established, which will further improve and strengthen Xiao Ming's "Zhiduoxing" person!

The character design is equivalent to the image of the artist, and its formation is also on a first-come, first-served basis.

The word preconceived notion is not for nothing, the first person to eat the crab will inevitably take the biggest piece of cake, and then the second. When the third and fourth still want to do the same, the result will only be Dong Shi's imitation.

Just like people are always accustomed to comparing modern people with ancient people, and then prove that modern people are inferior to ancient people through some inexplicable evidence.

After the god operator of the "Gang of Men" comes out, the audience will definitely compare him with Xiao Ming's "Zhiduoxing".

It doesn't matter if the "God Operator" is better than "Zhiduoxing" in the show, the audience will always help Xiao Ming find a reason.

For example, it's all according to the script.

"God Operator" has debuted for many years, and there are traces of his performance, while "Zhiduoxing" has no trace at all because of the small number of scenes.

One is a greasy middle-aged old oilman, and the other is a handsome newcomer in the workplace.

When the two sides are compared, the audience feels that they can easily distinguish who is really smart and who is acting.

The final result can be imagined, and then it will be Xiao Ming's harvest season.

What Xiao Ming has to do now is to wait patiently, wait for the "man gang" to come out, and wait for the opportunity to get off!

Xiao Ming has already recorded five episodes of "Let's Go! Brother", and his feelings about this show are actually very complicated.

On the one hand, this show gave him the opportunity to make a name for himself in the entertainment industry, which can be regarded as a favor to him, on the other hand, the water in this show is too deep and complicated, and the more he stays in it, the more disgusted he becomes.

Of course, if it is not a last resort, Xiao Ming will not take the initiative to get out of the car, because crossing the river and demolishing the bridge is taboo no matter where it is.

However, according to Xiao Ming's expectations, it is estimated that it will not take long for him to get out of the car.

On the one hand, there is external pressure, since the advent of the "Men's Gang", both word-of-mouth and mass base, have completely crushed the "brother group", resulting in great pressure on the program team from top to bottom.

On the other hand, there is internal pressure, there are many mountains inside Zhejiang Blue TV, and there are more people who want to pick peaches. In addition, the guests have been having problems all the time, either contradictions or all kinds of black materials, and the director team is very passive, and in the end, it even reached the point where it was necessary to absorb the traffic "little fresh meat" to expand its influence.

The most important thing is that Xiao Ming estimates that Li Chen will not sit still.

In the episodes of the program that have been recorded, Li Chen's limelight in "Let's Go! Brother" was almost completely covered by Xiao Ming. If it was before, he might not have cared, but after the first episode of "Let's Go! Brother" became a hit, he would definitely not continue to remain indifferent.

Moreover, Xiao Ming can see from the last time he recorded a foreign special in South Korea that this person is extremely narrow-minded.

Because of a business, Li Chen can find a way to take revenge on Xiao Ming, and now Xiao Ming has been suppressing him in the show, it would be strange if he could bear it!

Xiao Ming is almost 100% sure that Li Chen will definitely take advantage of the future internal and external troubles of the "Let's Go! Brother" program team to lobby the program team to let him go.

Xiao Ming didn't feel any regret about leaving "Let's Go! Brother", but how to use the contradiction to ensure that his interests were maximized at that time would have to be discussed again.

Xiao Ming is now thinking about the next development issues, the crew of "Left Ear" will be finished soon, and "Let's Go! Brother" will also be stable, he must contact another next project, otherwise he will be cut off.

The artist's personality is very important, and the exposure is equally important.

The audience and fans are forgetful, if there is no exposure, everything Xiao Ming has now will not be able to withstand a storm and will be beaten away.

Xiao Ming is just getting a little hot now, if he can't always appear in front of the audience, when the popularity goes down, he will soon be forgotten by people.

This is the helplessness of artists, their fame and prestige are built on the beach. Although it looks beautiful, it has no foundation and cannot withstand the test of wind and rain.

Xiao Ming is facing this sense of urgency now, and when "Let's Go! Brother" is finished, if he hasn't found a good project to continue his popularity, and when the popularity comes down, let alone future planning, everything he has now will be beaten back to its original shape.

Just when Xiao Ming was at a loss, Chen Yu's phone suddenly called.

"Boss Xiao, are you interested in a movie on my side?"

Xiao Ming was stunned for a moment, and asked curiously, "What movie?"

"Monster Hunt!"

Xiao Ming: "... it!"