Chapter 356: "Back to the Pot" hits the street

After Jin Huijun finished singing, some people commented and were moved. Pen Fun Pavilion wWw. biquge。 info fan from.

Of course, Junzai's purpose is very clear, that is, to take the opportunity to promote his own movie, Jin Huijun said on the stage: "This song is dedicated to you, dedicated to you who once passed away Hu Qingchun, the movie of "Those Years" is about to be released, I hope you can support one or two." ”

"What? There are also movies, you must support the movies, no, you have to give every employee in the company a movie ticket. ”

"Yes, give every employee a day off and let them watch the movie. ”

"Let everyone remember their lost youth. ”

……

Some of the people down there were talking. And Jin Huijun's goal has also been achieved, some of the people who are doing it below are some social elites, and some of their opinions or ideas are definitely more influential than ordinary people. So Kim Hye-jun took advantage of the opportunity to promote his movie.

Although they may not be able to absolutely determine the direction of "Those Years", they can definitely contribute a lot.

Jin Huijun saw that his goal had been achieved, so he changed the topic and gave everyone a song with a relaxing theme "Swing Together". to alleviate everyone's just plot.

Give me your hands and your loins

Let's melt into this rhythm

Don't pay attention to yesterday's sad moments

Ignore unfulfilled promises

On the rocking of the we're rocking together

Forget all the pain and swing together

What will happen tomorrow who knows

What will happen tomorrow who knows

So at this moment, let's swing together as much as we want

……

Jin Huijun quickly freed everyone from the youth complex just now, and as the music sounded, everyone fell into cheers together.

Next, Supergirl also performed her own performance, and also took the opportunity to promote "Those Years".

"We will see you in "Those Years"!"

……

The next day, the box office of Huaying's "Back to the Pot" was also unified.

The box office revenue of Huaying on the first day reached 80 million, which is enough to shock the industry.

And some film critics have also pointed out that the spring of domestic films is really coming, and even this movie can be called "King Kong Army".

And some media even reported on the whole process of "Back to the Pot". said that this movie will refresh the new height of Chinese films.

Behind the high praise, it also made people rush to buy movie tickets for the next two days, and Huaying also increased advertising investment, and several promotional videos of "Back the Pot" were placed on all outdoor electronic screens.

But after watching this movie, some viewers didn't feel that this movie was worthy of such high praise, although there were a lot of laughs, but they were obviously clichés, and some of the shots were made from last year's "Top Bag", which can be described as a change of soup but not a change of medicine. Even many people who walked into the theater felt that this movie was not even as good as the top bag launched by Huaying last year.

Behind the high-income box office on the first day, it did not bring a high reputation.

This movie only gave a score of 5.0 on the film review network, and some netizens think that this movie of Huaying has no highlights except for big-name stars, and Huaying is consuming audiences.

These voices of opposition are still too weak after all, and they are obviously vulnerable under the attack of Huaying's powerful naval army.

Some trolls soon occupied various film review networks and forums, building momentum for the film.

As long as some fair film critics posted different voices, the posts were quickly blocked.

A film critic named Da Jiang, after watching this movie, found that this movie is not as advertised, it is very worth watching, Da Jiang naturally understands the reason for this, Da Jiang has always had a very good relationship with Huaying. Over the years, Huaying's good movies have had their own evaluations.

And after the release of this movie, Da Jiang also received a red envelope from Huaying for the first time, it is not news in the industry that film critics receive red envelopes, in fact, it is mainly a hard-earned money for film critics, as long as the quality of the movie is good, you can naturally add a few more good words, Da Jiang thought so, and also entered the cinema for the first time.

But after watching the movie, Dae didn't have that sense of expectation, but felt that this movie was the garbage of Huaying over the years.

Da Jiang quickly published an objective evaluation on the film review network: "The movie "Back the Pot" is not as good as imagined, although there are a lot of jokes, but these jokes obviously appear in other movies, especially in last year's "Top Bag". It's just that the lineup has been upgraded. I think instead of spending money on big names, it's better to study how to do a good job in the quality of the movie. “

Dajiang is one of the few in the industry who dares to give a bad review after receiving money. But Huaying quickly blocked this message. If such a comment spreads, it will be fatal to the box office of the movie, and Huaying naturally gave a warning to Lao Jiang.

Helplessly, Lao Jiang could only publish a neutral article, "The high box office on the first day does not determine anything, and a large amount of publicity does not determine anything, a good movie can definitely stand the test of time." “

Lao Jiang published this article on his blog, and Huaying naturally has no ability to delete this neutral article.

Due to the effective publicity and the absence of strong opponents, the box office of the "Back Pot" movie still continued its strong trend. The box office in the first three days reached 200 million yuan.

This is a very dazzling achievement for any film. But on the fourth day, the day before the release of "King Kong" and "Those Years", the box office of "Back to the Pot" fell off a cliff. Only 30 million, down by half. Nearly 40% of the scheduled films still have high-priced movie tickets, and there are only 30 million results, which means that nearly half of the seats are empty.

In the conference room of Huaying Company, Hua Yijun and Hua Yilei sat in the office, discussing the falling box office.

"Why did it fall by nearly half?" Hua Yijun asked angrily, the manager of the Propaganda Department.

But everyone knows that the company spent 5 million in cash to buy the charts with such results, and in the first three days, it spent as much as 20 million dollars a day on the box office to buy the charts. That is, more than 60 million of the box office in the first four days were fake.

In fact, the real box office of "Back to the Pot" is only about 150 million, which is bright enough for a domestic blockbuster, but compared with the cost of nearly 300 million yuan and many first- and second-tier movies, such a result can actually be said to be miserable. And the publicity cost also spent nearly 40 million or so. And that's not the right thing to do.

All these phenomena show that the movie "Back to the Pot" is going to fail, and it is self-defeating, and it fails almost without fighting the other party.