Chapter 522: To, please start your show
The current development of the "Shengshi Collection" is indeed excellent. However, Xu Qing knew that with his relationship with Qin Feng, Qin Feng had some suspicions, and it should not be groundless.
After a pause, Xu Qing still spoke. "I feel that the development of "Shengshi Collection" is very good, Uncle Qin, have you heard any news?"
Qin Feng hesitated, but the relationship between the two was indeed extremely close. After only a little hesitation, Qin Feng still made a decision. "Someone from your Sufeng TV station contacted me, saying that he wanted to cooperate with me and come up with a set of programs related to collections. ”
Hearing this, Xu Qing couldn't help frowning.
It's not a patent, it's a collection of programs, and in fact, there are various types of programs, generally speaking, anyone can do it.
In fact, at least one-third of the TV stations at all levels in China have collection-related programs.
Collecting this kind of thing doesn't necessarily have much status among young people. To put it simply, young people and even middle-aged people under the age of 40 have generally experienced various high-tech changes.
Nowadays, young people under the age of 30 happen to be exposed to the various superior functions of mobile phones since childhood. It is precisely because these people are so familiar with technology that there are simply not too many dazzling entertainment methods on various platforms.
Novels, movies, Japanese dramas, Korean dramas, and various live broadcasts on various platforms, there are so many ways to entertain. So for young people, they have long been accustomed to all kinds of fast-paced entertainment. For example, the group that likes to read novels the most is actually a little unaccustomed to the fast pace of long TV series many times.
However, these young people also happen to be the main customer group of various entertainment methods.
For the vast majority of young people, what kind of collection program can have a lot of meaning? So subconsciously feel that similar programs should not have too high ratings. But in reality, it's not that simple.
Let's put it this way, more than 80 percent of the people who still sit in front of the TV and watch TV programs are in their thirties and above. The remaining two percent, there are many young people, the family in order to study hard for students, to not give anything too good to install a large number of high-end games of mobile phones, and secondly, even if there is a computer at home, often afraid of what games children play by themselves.
Therefore, by giving a few short periods of TV watching time every day, the child will relax and relax, and will not be contaminated with any other vices.
Radio and television, this kind of Buddha, strict. Not to mention TV shows with inappropriate content, even if it's actually a healthy show, it can find all kinds of reasons to get you off the shelves. Therefore, after the screening of radio and television, parents often rest assured that their children will watch these programs.
In general, the customer base of many programs on TV is such a situation.
In fact, there are also a considerable number of programs, which cater to the preferences of young people, and make some costume fairy fantasy blockbusters, or what kind of celebrity gossip programs.
But the audience of this kind of program is young people who yearn for freedom. Even if you like these shows, eighty percent will choose to find a replay on the Internet after a period of time. You don't have to watch live TV at any point in time.
Of course, home TVs are now in the form of set-top boxes. You can also watch the replay at any time. And the shocking effect brought by the audio-visual enjoyment of high-end TVs is indeed not comparable to ordinary computers. But if it's on-demand, it's not included in the ratings data.
Although TV shows have entered a new era, most of the time, ratings are still a very important data.
And TV shows have so many elderly viewers, and collectible programs just cater to their preferences. This has led to the fact that collectible programs are actually quite popular on TV.
There are too many collectible programs in various places, and it is normal to compete.
But the current situation is that Qin Feng said that the staff of Su Feng TV Station contacted Qin Feng and wanted to cooperate with Qin Feng on a program related to collections.
Xu Qing frowned instantly.
Anyone can do a collection of programs, but in the end, it's not the most popular entertainment programs, music programs, and movie programs. It is true that there are a lot of collection programs in the country, but generally speaking, it is enough for a TV station to have one collection program.
With more funds, it is better to invest in the collection program that already exists, strive for better conditions, better antique configuration, and shoot better collection programs. Maybe it will be able to make the original collection program go to the next level in the ratings.
Normally, there is no need to allocate the funds that are not very sufficient to the two collections. A collection program is already quite entangled to compete for ratings with other TV stations' collection programs of about the same time period. There is really no need to compete with the programs within the same TV station for resources and funds.
So when Xu Qing heard Qin Feng's news, his first impression was not that someone on Su Feng TV Station wanted to take advantage of the east wind of "Shengshi Collection" to also engage in a collection program to gain popularity.
Xu Qing guessed almost instantly that it was very likely that it was the senior management of Su Feng TV Station who intended to replace "Shengshi Collection" with a new collection program.
Xu Qing has already begun to think quickly. Qin Feng's words continued to explain.
"The draft here is about a simple collection of knowledge to explain the program. The specific form is that a beautiful host invites seniors in the collection industry to explain some content related to collection to the audience. In the process, the beautiful host needs to ask some in-depth questions, one question and one answer, which makes the content richer. Especially if you add some laughs, it should be able to leave a lot of audiences. ”
The explanation of knowledge is not a situation of going to the countryside to find antiques, or soliciting private collectors to bring antiques for identification. By this time, Xu Qing had already determined what he was thinking.
If there is just a program whose ratings are too poor now, the TV station is ready to take it down. If the new program simply wants to rub off on the popularity of "Shengshi Collection", it will definitely choose other forms of collection programs. In this case, it is not true that two forms of collection programs of a TV station cannot coexist at all.
But even if the form is similar, Xu Qingzhen no longer has any doubts.
In the final analysis, the core of "Shengshi Collection" lies in the content that Xu Qing came up with, which is too simple in form. In fact, people are just a host standing behind the desk to explain the knowledge of collecting. Xu Qing couldn't prove that this was plagiarism.