Youdao Group Yanjing Branch opened.

Zhiwei Weibo was split from Zhiwei Technology and moved to Yanjing.

Spinning off to form a new company is definitely paving the way for going public.

Anyone with a discerning eye can see that there is a message hidden behind the beautiful reception - Zhiwei Weibo is about to be listed.

Here's your chance!

Zhiwei Weibo is a wholly-owned subsidiary, and if Zhiwei Technology and Youdao Group also want to go public in the future, Bian Xuedao must introduce external shareholders for Zhiwei Weibo.

At this time, it is definitely the best time to take a stake in Weibo.

Because......

By April 2008, when several other microblogs were still "struggling" for 100 million, 50 million, or even 30 million users, the total number of users of Zhiwei Weibo had exceeded 200 million.

200 million !!

Absolutely unbeatable!

The irrefutable boss of the industry!

In addition, in addition to the total number of users, the number of other items of Zhiwei Weibo is also very eye-catching.

The first set of numbers is from the print edition of the Wall Street Journal.

In the first quarter of 2008, Zhiwei Weibo accounted for 84 percent of China's total Weibo users and 91 percent of China's total Weibo activity, according to the Wall Street Journal, citing market research firm RedTech-Advisors.

The second number is the user growth rate.

Zhiwei Weibo's user growth rate has been very steady, far ahead of several other competitors.

The third number jù is the number of real users. The proportion of real users of Zhiwei Weibo is very ideal.

The fourth number is the quality of information. Among all microblogs, Zhiwei Weibo has the highest information quality. According to scholars' statistics, three-quarters of domestic media have opened accounts on Zhiwei's Weibo to collect the latest and hottest hot spots and use them to understand emergencies.

The fifth number is the number of third-party platform partners.

Zhiwei Weibo is the first Weibo to open a third-party platform, and it is also the Weibo with the most third-party cooperation software. In terms of platform openness, Zhiwei Weibo is the most open and long-term.

The sixth number, jù, is the income level.

Although the financial situation is still losing, the money is invested in hardware and manpower, which is an early investment, and Zhiwei Weibo has opened a way to make money. In March 2008, Zhiwei Weibo successively won advertising contracts from several multinational companies such as Coca-Cola, KFC, Pizza Hut, and BMW. As soon as the news came out, not only Zhiwei rejoiced, but the entire industry gained great confidence.

In addition, what is particularly "admirable" and "reassuring" is the "sober sense of survival" of Zhiwei, the helmsman of Weibo.

Whether it's last year's "Warm - Looking for the Smiling Faces Around You" campaign, or the two columns "Warm News" (Warm News) and "Good News" (good-news) that have just been launched, its intention is very obvious.

It must be admitted that these two tricks are very practical and very likable.

With such a smart, flexible and pragmatic person at the helm, and a current user base, the prospects of Zhiwei Weibo cannot be bad.

All right......

The perfect development trajectory, the dazzling helmsman, and the expected market prospects, all of which show one thing - Zhiwei Weibo is very high-quality!

The "high quality" of Zhiwei Weibo is not only known in China, but also known abroad, and many international investors are looking forward to the listing of Zhiwei Weibo, which has 200 million users.

There have long been professional institutions abroad that have studied Zhiwei Weibo.

Dr. Eric Jackson, founder of the American Zhiye Fund, wrote on the website of The-Street, saying that the influence of Zhiwei Weibo has not really been reflected, and in the next few years, everyone will see a super powerful "information and public opinion platform".

Not only Dr. Eric Jackson, but all analysts agree that once Zhiwei Weibo is listed, it will be sought after by the capital market, and those who own the original shares of Zhiwei Weibo will become rich overnight.

In the final analysis, it comes down to one sentence - whoever can successfully invest in Zhiwei Weibo before it goes public will be able to make a fortune with Bian Xuedao.

However, there are also difficulties.

Zhiwei Weibo is not short of funds, and Zhiwei Weibo is a successful enterprise, a very successful enterprise.

At this time, there is no investment risk, and it is completely to pick up money.

In this way, the initiative is completely in the hands of Bian Xuedao.

To make an analogy......

Bian Xuedao planted a peach orchard.

There are few companies that grow peaches, and the peaches of other families are small and sour, and the peaches in this peach orchard are large and sweet, and there are many people waiting to eat the big and sweet peaches outside the peach orchard. At this time, investing in Zhiwei Weibo is equivalent to buying the peaches in the peach orchard of Bian Xuedao at a wholesale price, as long as the peaches are shipped out of the peach orchard, they can make a lot of profits by changing hands casually according to the retail price.

The problem is that in this case, Bian Xuedao will not lightly allow others to "pick peaches".

If you want to pick peaches and want to invest in Zhiwei Weibo, there is only one way - high valuation.

That's right, high valuation!

………………

The outside world is disturbing, all kinds of news are in the dust, and the internal turmoil of Youdao Group is calm.

Soon, there was a little wave.

April 1st, April Fool's Day.

On April Fool's Day, someone jumped out and posted on the Internet, accusing Bian Xuedao of "saying one thing and doing another".

The content of the post is - "Bian Xuedao of Youdao Group just spoke out on TV about how Chinese is, and then used the Chinese-English bilingual column name on his Weibo. ”

A group of people jumped up and down for free to help Zhi serve as a new column promoter for Weibo for two days, and felt that the heat was almost over, Wu Dingwen found the media and said a few points:

First, by the end of March 2008, the embassies of more than 30 countries, including the United States, the United Kingdom, Germany, France, Denmark, the Netherlands, Sweden, Canada, South Korea, and Japan, had opened official Weibo on Zhiwei's Weibo. It can be said that Zhiwei Weibo is not only a platform for Chinese people to interact, but also a window to the world. ”

"Second, the 'warm-story' and good-news columns were designed from the beginning to cover both domestic and international coverage, and our bilingual column settings represent a vision that should not be bound by narrow thinking. ”

"Third, if an enterprise wants to become an international enterprise, its vision cannot be limited to one country, and its thinking cannot be limited to one language. ”

Taking advantage of the opportunity of "extinguishing the fire", Zhiwei Weibo boasted about its own embassy users. Not only that, but also proposed an internationalization path, which makes people feel that Zhiwei is particularly ambitious.

Well, as soon as the report came out, it all stopped.

A group of people who popped up on April Fool's Day realized that they were "used" this time to become a free publicity promoter.

Others are false fools, they are real fools.

But there is no way to hold back the fire, is it possible to go into battle shirtless and bite the edge to learn the Tao?

They really don't have that guts.

………………

On the other hand, no matter how widely the outside world spreads, there is a way that is unmoved.

After a few days of "stalemate", Youdao responded: "All qiē are rumors, and there is no specific decision on the location and time of Zhiwei's Weibo." At present, the company is 'recuperating', sorting out the internal structure and adjusting personnel. ”

Despite the rhetoric of the Taoists, the outside world has become accustomed to such a pattern of response.

Goldman Sachs, Carlyle, Sequoia, SoftBank SAIF, Digital Sky Technology (DST), UBS, CICC and other domestic and foreign investment institutions have approached Shangdao Group, and they all have a strong interest in Zhiwei Weibo.

Rushed!

Super sought-after!!

The news can't stop at all.

A number of market participants said that at present, various investment banks are actively striving for Youdao Group, a major customer, because in addition to Weibo, Youdao Group has several projects that have great market potential. The most likely sponsors are Credit Suisse and Goldman Sachs.

Subsequently, an insider of Youdao Group told the media that Youdao has abundant cash flow, and if it goes public, it will only be to establish a "more reasonable and scientific system" that Bian Xuedao has emphasized many times.

Finally show your mouth!

Soon, Goldman Sachs, Credit Suisse, Deutsche Bank, Citigroup, HSBC, JPMorgan Chase and Mizuho Bank, among others, joined Zhiwei Weibo's $2 billion syndicated financing.

For investment banks, participating in syndicated financing seems to mean that they are one step closer to joining the Youdao IPO investment banking team. These international investment banks hope to win the favor of Youdao Group with a low-key attitude and high valuation.

On April 11, Bian Xuedao led a team to fly to HK.

He attended the Credit Suisse Investor Forum in Hong Kong and delivered a public address to investors.

Bian Xuedao didn't know that a few hours after he arrived at HK10, Meng Jingyao also arrived in HK and stayed at the HK Intercontinental Hotel where he stayed.