Xu Jianfeng sneered twice, did not answer, and responded to Chen Xuan's question with silence, expressing his dissatisfaction and disdain. Pen, fun, pavilion www. biquge。 info

Chen Xuan looked at Xu Jianfeng's unfriendly gaze in the rearview mirror, "The marketing of villas has actually started from the initial market segmentation, target consumer group selection, and positioning, and success or failure has been determined from the front end.

However, if we only know how to blindly sell and make brute force pull hard, then what do we need to do, it is better to find a group of aunts to persuade the surrounding neighbors.

Of course, the marketing mix and sales are key, but the differentiation of the concept store is very important, and the brand, service, and process must be designed and executed, so that the project can finally become a hot seller.

To put it simply, a successful villa sales, that is, products, word-of-mouth and services, from my point of view, Haoting Accord, the product is not a big problem, the key is in the spread of word-of-mouth and the sense of experience of service, it is not bad, it is very poor, very poor, there is nothing to compliment. ”

Xu Jianfeng, as the current sales person in charge of Haoting Accord, is normal to reject himself, Chen Xuan didn't plan to make trouble with him, he can get by, this is the principle after Chen Xuan's rebirth.

But he has signed the underwriting contract of Haoting Accord, and he will personally sell Haoting Accord in the future, if a figure like Xu Jianfeng does not support him, he is not afraid, he is afraid that he will make some small moves behind his back, which will affect his promotion process of Haoting Accord.

Regardless of whether what Chen Xuan said was right or wrong, whether it was the truth or not, no one would be happy after being criticized and accused by strangers, Xu Jianfeng already had an opinion on Chen Xuan, and he was even more disgusted after hearing it.

Xu Jianfeng sneered: "It's easier said than done, don't think that if you have read a few marketing books, you can go around pretending to be a master, I have seen a lot of such people......"

Chen Xuan said mercilessly: "Mr. Xu, you haven't seen too much, you have seen less, if you had met me earlier, you would not have faced such a dilemma."

As the person in charge of marketing, you don't think about how to sell the villa, but you sulk because of the boss's outsourcing and think that the boss is denying your ability, right?

Let me tell you, in fact, what you think is not wrong at all, the boss has already denied your ability, even if there is no me Chen Xuan, there will be Zhao Xuan, Qian Xuan, Sun Xuan, Li Xuan......

Meng Dong has given you a year, your sales report can be real and beautiful, three villas, and they are all good friends of the boss in the past, I think if this continues, Meng Dong will be embarrassed and take the initiative to return the money. ”

Xu Jianfeng was choked by Chen Xuan's words, facts always speak louder than words, he didn't know how to find the right language to refute Chen Xuan, so he had to continue to respond with a sneer.

Chen Xuan said: "Mr. Xu, you should know that the villa has been a place for the rich and noble to cultivate their self-cultivation since ancient times, and it is another real estate outside the "main house", and it is not a very residential place. As the top product of the real estate industry, it serves the successful class at the top of the pyramid.

This kind of group pays the most attention to taste, pays more attention to the appearance design of the building, pays special attention to the cultural connotation of the product, and has higher requirements for the human environment and property supporting services. ”

Chen Xuan is well aware that with the development of the economy and the acceleration of urbanization, the space of the city will be expanded, and the consumer group will shift to the outside of the city, bringing an urgent demand for villas.

Chen Xuan knows better that in the future, villa land will be stopped by policy intervention, which means that in the long run, villas will become scarce products, and for villa projects, scarcity will bring greater appreciation space, and villas will become a hot product in the real estate market in the future.

For the group of people who buy villas, they are not very sensitive to price and do not care much about the future appreciation space. For them, the villa is not only a product, but also a way of life, which represents a comfortable, comfortable and elegant life.

The private courtyard provides them with a free space with heaven and earth, realizing private greenery and pure private activity space, so as to enjoy a living style close to nature.

Xu Jianfeng still continued to sneer, but his voice had already laughed a lot, and he was more habitually insisting on disagreeing, and now he was completely for the sake of face, and desperately didn't think that Chen Xuan was a person, not what Chen Xuan said.

Chen Xuan said: "As far as the product is concerned, the villa is different from the general real estate, and the opening period must be selected when the product is relatively complete, so that it can be fully displayed, and the more fully displayed, the better the market effect, and the more market there is in the later stage." In the marketing process, the display of the product is the focus of the villa marketing, and it must be closely focused on the display of the product. ”

Xu Jianfeng very much agrees with what Chen Xuan said, villas are different from general projects, the traditional routine of residential projects is to open as soon as the construction starts, the cap must reach 50% subscription, and the completion must reach 80% subscription.

But there is certainly no such situation in the villa market, after all, the villa is a high-end thing, the audience is very small, and it is difficult to form a kind of market competition like a large number of residential consumption.

Villas are high-end sales, large investment, customer groups are high-end customer groups, these people's judgment and rational thinking is much higher than ordinary residential customers, general sales methods and general tricks are difficult to catch these customers.

Chen Xuan didn't hear Xu Jianfeng say again, he continued: "It is necessary for the villa to be publicized in the marketing process, but the success depends on the spread of word-of-mouth.

Rich people have a characteristic - they love to get together, which is very obvious in the sale of villas. Through word-of-mouth, old customers introduce new customers, and the success rate of transactions reaches one-third.

In fact, there is nothing strange about this, things gather people in groups, grasp this basic psychology, the target customer group is presented in front of us in three dimensions, they are in front of our eyes, it should not be difficult to catch them.

Nowadays, the market supply of villas is very small, the scarcity determines the high price, and the high-end also determines that it cannot become the mainstream of real estate development.

Therefore, how to organize marketing, organize external promotion, how to structure events, and how to promote sales should be closely focused on these, that is, old customers bring new customers, which can be done well and can achieve twice the result with half the effort. ”

Xu Jianfeng had forgotten about it, he couldn't help but turn his head around, and stared at Chen Xuan very rudely, he didn't believe that Chen Xuan would be so proficient in real estate sales.

Although Xu Jianfeng is young, he has also been immersed in the real estate market for seven or eight years, and he can still recognize whether Chen Xuan has a standard or not.

He recalled Meng Zizai's words now, as if he was still in his ears, learning more from Chen Xuan was not just a polite word.

Chen Xuan didn't intend to let go of Xu Jianfeng's disrespect to himself because of Xu Jianfeng's change of attitude, he said lazily: "Mr. Xu, no, I don't have the desire to talk about it." ”

Xu Jianfeng's face was flushed, his mouth was pursed, and his mouth was a little dry and astringent, and finally he forced out a sentence, "Mr. Chen, the previous disrespect was my fault, please don't mind." ”

Chen Xuan said with a smile: "Actually, you don't have to be completely unnecessary, and you don't have to be arrogant because of my words, you don't have a big problem yourself, it's just that your thinking is not open, so you gave me the opportunity to make money."

In fact, foreign monks do not know how to chant the scriptures, but the scriptures are different, this is actually differentiation, enterprises need differentiated ideas and methods to impact, then customers also need differentiated products to meet their own personalized needs, the truth is actually the same.

Haoting Accord is actually very accurate positioning, but in the process of marketing into a misunderstanding, there is a contempt for competitors, I don't think this feng shui problem and the Japanese army execution ground is groundless, these two things have one of the solid, Haoting Accord is actually dead. ”

Xu Jianfeng asked urgently: "Mr. Chen, I heard Meng Dong say, you have a whole set of solutions to solve it, can you reveal some to me?"

Chen Xuan smiled: "Mr. Xu, do you know, in order to listen to my advice, Mr. Meng is willing to pay 100,000 yuan for consulting, I tell you now, how much are you going to pay?"

Xu Jianfeng was embarrassed and didn't know how to answer, so he had to laugh and say, "Mr. Chen, don't make fun of me......

Chen Xuan said: "Mr. Xu, it's not a joke for you, suggesting this thing is actually the least valuable, and few people will care, so my principle has always been to ask the other party to pay the cost, and the philistine is only one of the reasons, more to make the other party pay attention to the suggestion."

If you give a very casual suggestion to someone, then you may think of a very important suggestion as a casual joke in the toilet, then it will not be worth much, and no one will care, do you think I am right?"

Xu Jianfeng suddenly thought about it, what Chen Xuan just said was actually a theory, there were only a few methods, but he definitely couldn't connect with a plan, this young man's city government was definitely deep enough, and his admiration couldn't help but deepen a little.

While speaking, he had already arrived at Chuncheng University, and Chen Xuan was about to get off at the gate of the school, but Xu Jianfeng resolutely disagreed, and asked the driver to send Chen Xuan all the way downstairs to the dormitory.

Xu Jianfeng ran out of the car as soon as possible, and respectfully opened the car door for Chen Xuan, his attitude was very sincere, and he had lost his previous arrogance and arrogance.

Chen Xuan didn't actually want to go back to the dormitory, but he didn't want to go to the Fourth Sister Restaurant, so he casually said that he wanted to go to the dormitory, watching Xu Jianfeng get in the car and leave, Chen Xuan was going to go to Jiahe Business Center for a walk.

As soon as he was about to leave, he saw Sports Minister Tang Dachuan hurriedly walking out of the dormitory building and saw Chen Xuan trotting over.

"Chairman Chen, you're so busy, it's really hard to see you......" (To be continued.) )