"The long-term development strategy of the enterprise and the brand strategy of the enterprise are all things that the planning department should do. And what I'm going to talk about now is the brand strategy of the enterprise, what we want to do, how well we do it, how much attention we have to attract attention, and that's what we need to think about now. ”

"Let me ask you, what do you think of when you think of Gree?"

Looking around at everyone, Yang Luo asked directly.

"Do you need to ask? It's air conditioning, of course. ”

"Speaking of Haier?"

"Refrigerator!"

"What the hell are you trying to say, don't sell it. ”

Yun Qingya didn't have a good airway.

"Isn't what I said clear enough? CCTV shouts every day about the national brand plan, what Shengtian lacks now is a brand, what is lacking is a product that can be used and made known to the world for a long time, just like Moutai, like Gree, like Huawei, like Apple......! It's a big listed company, I don't know what to do! In this way, don't you think it's a failure?"

"Without a clear positioning, without a clear understanding of what you want to do, even if the market value of such a company is large, it is fat, and you will increase the market value a lot in a period of time, but soon investors lose interest, and you will fall back. But if you have a fist product that you can take, and everyone knows what you do, your stock price will continue to be stable, even if it falls, it will not fall anywhere, let alone stop, because people believe in you, recognize you, and believe that you have an extremely bright future. ”

"You may think I'm talking a little vague and out of place, but I'm going to say that there's never been a better time to do it. In the past, when Zheng Haotian and his son were there, Mr. Chu was constrained everywhere, even if he wanted to establish his own brand, the establishment of the image of the enterprise would be hindered, but now there is no resistance, if you don't establish the brand and image of Shengtian, then you really can't say it. ”

"When is the best time to establish a brand? There are many opportunities, and we are now facing a sharp drop in stocks, the timing of the lack of confidence of shareholders, whether we can turn this crisis into an opportunity, but it is also a time to test the ability of the company's leaders, a fist product plus a good product planning, seriously, if this can not make Shengtian re-establish its image, then it is really a hell of a life!"

"I understand what you mean, big break, big break, no break, only Sheng Tian can be truly strong by breaking and reshaping the image!"

Chu Yunbing's eyes were shining brighter than ever at the moment, not only her, but also Yun Qingya and the others, their eyes were extremely bright at the moment.

The eyes of everyone looking at Yang Luo could be described as full of infinite admiration.

Everyone thought that now is the critical moment of Shengtian Group's life and death, everyone is feeling sorry for themselves, and pessimism is spreading, but they didn't expect that this is also the time of opportunity.

And Yang Luo happened to see this, and broke it to everyone.

A few words are not impassioned, but they are definitely enough to wake up the dreamer.

"I don't know how you have your head to think of so much. ”

This time, Chu Yunbing was completely convinced, and the glory and brilliance of his man was definitely not because of shit luck, but because he really had his own ability.

"Cut, do you think I'm done Zheng Haotian went out in a circle, it's not like I'm thinking about things. ”

Raising his head quite smugly, Yang Luo continued.

"As long as Shengtian takes advantage of this crisis to beat out the fist products and establish its own brand image, even if it is a little blood in a short period of time, it is okay, as long as the product is excellent, it can be back on the right track within a year or even half a year, no, to be exact, it is to take off. ”

"As for the deficit left by Zheng Haotian's family, it also just gives you the opportunity to promote capable cadres, and in a few months it will be the autumn job fair for college students, you can send people to recruit with high salaries and select a group of reserve talents, so that the problem of the company's talent reserve can also be solved. ”

"Well, are you satisfied with the ideas I gave you?"

"Did I say I wasn't satisfied?"

Chu Yunbing sat at his desk, the gloom on his face was swept away, and some of them had infinite longing for Sheng Tian's future.

Who would have thought that a guy who had been scolded by himself for more than a year and didn't do anything and was hanging around all day long would know everything about Sheng Tian's situation.

A guy she once hated so much that she wished the other party was hit by a car the next day helped her through seemingly impossible difficulties again and again.

And these seem to be an understatement to the latter.

"That's satisfaction, satisfaction is done. ”

"Oh, Mr. Chu, you said that I am here to protect your safety and help you with advice, which is equivalent to doing double jobs, can you give me a higher salary?"

Sheng Tian has 15% of your shares, and you have to add a fart salary!

"Okay, how much do you want to add?"

Chu Yunbing smiled indifferently and asked lightly biting his red lips.

"This depends on Mr. Chu's sincerity, how much is up to you, but I still have a request. ”

"Please, you're really looking for the right time. ”

"Hey, Mr. Chu, I'm doing this for your good, and also for the good of the company's senior management, don't you don't know the hearts of good people. ”

Yang Luo said with wide eyes.

"Good for me? What am I good for?"

Chu Yunbing frowned lightly again and asked.

"I am going to recruit a group of retired special forces in the name of Shengtian Group to form a professional security company, the matter of Su Cheng made me understand a little, with the defense ability of the existing security team, it is not enough to ensure the safety of you and other high-level executives of the company, especially now that Zheng Haotian has been brought in, it is difficult to guarantee that he will have no backhand, once the dog really jumps over the wall, it will endanger your life." ”

"For the sake of long-term safety, I want to set up a security company, only recruit retired special forces, and strictly select them to be responsible for protecting Mr. Chu and other company executives, and I also ask Mr. Chu to agree. ”

Looking directly at Chu Yunbing, Yang Luo said with a serious expression.

His idea was not a spur-of-the-moment thought, but the result of a long period of thought.

It's just that there were no accidents by Chu Yunbing's side before, so this idea was unanimously put in his mind.

But in the past few months, there have been too many accidents around him, he and Yun Qingya have been robbed when shopping, they have met gangsters when they go out to eat, Su Cheng has been assassinated, and even the old man Du Hengyi has been assassinated repeatedly.

Thinking of the witch master who was killed by himself, the old thing Wang Fusheng, and the dangers of Yanjing, Yang Luo had to put the matter of forming a security company on the agenda.

Whether it is Chu Yunbing or Yun Qingya's status in Yang Luo's mind at this moment, he doesn't want the two of them to have any difference, and he doesn't want other high-level executives of his company to be in danger, forming a security company, and professional personnel are responsible for guarding it is the right way.

In addition to guarding the safety of Chu Yunbing and Yun Qingya, Yang Luo has another selfish motive in setting up a security company.

That is, he wants to form a team of his own with veterans outside of the Pangu team.

He himself knows very well that many of the things he will do in the future will definitely be between darkness and light, and it will inevitably clash with some underground forces.

It's just that the number of people in this team must not be large, and the members must be absolutely loyal and not afraid of death!

Only in this way can we be usable in the future when we deal with some shady things on our own!

"Even if you don't mention this matter, I'm ready to tell you, the matter of Suzhou City has had a great impact on me, Sheng Tian really needs to form a professional security force, even if you do it well, just call me directly if you need anything." ”

"That's it, then I'll discuss it with Brother Xiao and prepare to recruit people. ”

Yang Luo nodded, a smile on his face.

……

In the following week, Yang Luo was mostly busy with the affairs of the security company.

Because he does not have a simple purpose, he has made strict restrictions on the company's recruitment conditions and the age of the personnel.

Within a few days of the notice being posted on the Internet, more than a dozen resumes were submitted, but after the selection, there was no one who was qualified, but he was not very discouraged, although the security company was to be established, it was not very urgent, December was one of the two times when the army was discharged, and more personnel should be recruited at that time.

In addition to Yang Luo busy with the affairs of the security company, Chu Yunbing and Yun Qingya and other cadres also really listened to Yang Luo's suggestions, took advantage of the opportunity of Shengtian Group's stock price drop, reintegrated resources and funds, reshaped and planned the entire Shengtian product line and brand strategy, and finally determined the main R&D line of smart home as Shengtian's future to create a network interconnected home system in the 21st century.

As we all know, in modern society, network intelligence touches more and more corners of people's lives, and at a certain point in time in the future, the intelligence of people's lives will definitely come.

The main entry point of smart home is all aspects of people's home, through the research and development of a set of core programs equipped with matching home products, to create a new world of intelligent and convenient life.

It can be said that this is an area that not many companies have set foot in, and Shengtian relies on its research and development capabilities in small household appliances and household products over the years to integrate resources, and the only big one is the core software development.

However, Yang Luo also knows that the most important thing in this era is software developers, as long as the remuneration is high enough, any cross-era product is not a difficult thing.

As soon as this product concept was launched, and after Yun Qingya's advertising creativity was put on TV and major websites, the stock that was still Waterloo the day before stopped instantly, not only stopped, but also began to climb steadily, and it returned to its original stock price in less than two days.

At the same time, the claim lawsuit against Longyang Group for plagiarizing Shengtian Group's scientific and technological achievements was also submitted by Chu Yunbing to the Haicheng Intermediate People's Court.