Chapter 34 Conditions
"Dear gentlemen and ladies, I am Xu Qing, General Manager of Carney Media, and thank you for coming all the way to participate in this meeting. Xu Qing bowed slightly.
"You may wonder why Carney Media has put publishers from different regions together for the conference, but I can only tell you, I don't know. ”
Xu Qing made a little joke, and these people laughed cooperatively.
In fact, Xu Qing's joke was not funny at all, of course they knew the purpose of Xu Qing's arrangement.
In general, it is not possible to bring all the negotiators together for negotiation, as this is detrimental to the party invited to negotiate.
Competitors' conditions are all on the table, and it is likely that in the end, there will be a phenomenon of raising each other's prices, beyond the upper limit conditions they originally set.
If it weren't for the very big interests of "Harry Potter and the Philosopher's Stone", they wouldn't have participated in Xu Qing's meeting at all.
Xu Qing pretended not to see the expressions of these people, and continued: "Next, I will introduce to you the current sales situation of "Harry Potter and the Philosopher's Stone". ”
Xu Qing paused when he said this, looking at the expressions of these publishers, their expressions became very focused when they heard Xu Qing's words.
Now they only know the sales of 7 million copies of "Harry Potter and the Philosopher's Stone" a month, as well as some information that is easy to query, and the core information of "Harry Potter and the Philosopher's Stone" is not clear to them.
On June 1, Harry Potter and the Philosopher's Stone went on sale simultaneously in 100 Barnes & Noble bookstores in the United States, selling 430,000 copies on the first day, 2.07 million copies in the first week, and 7.19 million copies in the first month.
Sales continue to be booming, and according to Barnes & Noble's forecast, Harry Potter and the Philosopher's Stone will sell 30 million copies in the United States within six months, and eventually 55 million copies will be sold.
If released worldwide, Harry Potter and the Philosopher's Stone will eventually sell 100 million copies!"
Xu Qing's words were still speaking, and the publisher couldn't help but exclaim, Xu Qing had to stop talking again to give them time to digest the information.
"Don't worry, everyone, there is still some information to be announced. Xu Qing said.
The publishers slowly stopped talking, and the room returned to calm.
"Thirty-two percent of readers who buy Harry Potter and the Philosopher's Stone will buy other books from the bookstore when they buy Harry Potter and the Philosopher's Stone.
In other words, about 2 million readers have bought other books, and the average amount of other books purchased by this part of the readers is $20 per person, for a total of more than $40 million.
And the total sales of Harry Potter and the Philosopher's Stone are $105 million. ”
Xu Qing paused again, waited for these publishers to digest the information, and said:
"Some of you are from Europe, some of you are from Asia, some of you are from Australia, some of you are from Africa, some of you are from South America, no matter where you come from, you are very far from the United States.
And you are much larger than Carney Media, and I would like to thank you for not protesting against my unreasonable arrangements and not attending the meeting.
So I'm giving you two pieces of good news to make sure that any publisher who comes to the conference is rewarded.
First good news: I'm going to write books in the future, and you're the publisher you're the priority to work with.
The second piece of good news: You should have come here to know my message and know that I have a book called Angels and Demons.
While the book's potential is not as great as that of Harry Potter and the Philosopher's Stone, Barnes & Noble predicts that the book will sell more than 10 million copies worldwide.
I'll give the publishers who will lose the competition later. ”
This time the chatter was louder than any before, as if hundreds of ducks were crowing in the conference room.
Xu Qing patiently waited for them to finish their discussion, and after half a minute, the discussion slowly quieted down.
"Now you can make a bid to compete for the publishing rights of Harry Potter and the Philosopher's Stone. Xu Qing deliberately put the word "contention" more seriously.
A middle-aged man in a white shirt opened the document in front of him, looked at Xu Qing and said loudly:
"Hello Mr. Xu, I'm Denton, Business Manager of Bertelsmann Group, and I'm glad to be invited to attend a conference at CarneyMedia. ”
Denton first greeted Xu Qing, Xu Qing smiled and nodded in response, and Denton continued:
"Bertelsmann's condition is that the manuscript fee of 6 million copies is paid in advance, and the manuscript fee after 6 million copies will be paid in March, and the royalty rate is 13%.
Within a month of the conference, it was published and promoted in all large and medium-sized cities in Europe. ”
Denton's conditions did not cause much reaction, because they were not very generous, but Bertelsmann was the best one.
With annual revenues of more than several billion dollars, the Bertelsmann Group is one of the world's largest publishing groups, with a sales network in every country in Europe.
If the European publishing rights of Harry Potter and the Philosopher's Stone were to be handed over to the Bertelsmann Group, it could be spread all over Europe in the fastest possible time.
Xu Qing was noncommittal to Denton's words, and a middle-aged man in a blue shirt immediately spoke after Denton finished speaking:
"Mr. Xu, it's a pleasure to meet you, I'm Brewer, Business Manager at Hachette Publishing Group. ”
Brewer also greeted Xu Qing first, and after seeing Xu Qing smile and nod in response, Brewer said in a clear tone:
"Hachette Publishing Group's condition is to pay 10 million copies in advance, and after 10 million copies, the fee will be paid monthly, and the royalty rate is 15%.
The publication was completed within a month of the conference, and Harry Potter and the Philosopher's Stone was promoted across all sales channels of Hachette Publishing Group.
If Mr. Xu wishes, Hachette Publishing Group can arrange for Mr. Xu to tour Europe for a book signing, which will be paid by Hachette Publishing Group. ”
Brewer's words caused other attendees to exclaim, especially Denton, whose face was ugly, and almost all of the conditions Brewer said were aimed at the Bertelsmann Group.
Xu Qing's indifferent expression changed slightly, the conditions of Hachette Publishing Group were very rich, and they were about to reach the limit.
Xu Qing also saw that Denton and Brewer had deep contradictions, and the two were business managers of two major publishing groups in Europe, so it was no wonder that there was no contradiction.
Perhaps the contradiction between these two companies can be exploited to maximize the benefits.
As for the character of the two, it is not something that Xu Qing needs to consider, he only looks at who can bring him the greatest benefit from the two companies.
There are no good people in front of the capital, and the character of the two business managers is not enough to affect Xu Qing's judgment.
The European publishing rights for Harry Potter and the Philosopher's Stone necessarily had to choose between the two companies, and the Bertelsmann Group was in worse condition than Hachette Publishing Group, but they had a stronger sales network.
Xu Qing had a hard time choosing, so he had to put it down first, he still had a big killing weapon and didn't say it, so he wasn't in a hurry.