"Just let me be a beautiful man quietly......"

Bian Xuedao was so troubled that the people in the conference room couldn't hold back, they all burst out laughing, Fu Caining laughed the worst, and tears came out of his eyes.

Seeing that he was almost smiling, Bian Xuedao raised his hand and signaled: "On the last topic of today's meeting, I thought of an idea, super Weibo strategy, let's refer to it together." ”

Super Weibo Strategy?

There was a moment of silence in the conference room.

The three vice presidents of the group, you look at me, I look at you, and at the same time shook their heads slightly, meaning that they didn't know about it, so the three of them turned their heads to look at Fu Caining at the same time.

The management of Youdao Group knows that Fu Caining, who holds the position of deputy general manager of the strategic development division, has an extraordinary relationship with Bian Xuedao, and also serves as a behind-the-scenes think tank.

Seeing Wu Sijie, Shen Ya'an, and Ding Kedong looking at her at the same time, Fu Caining knew what was going on, she glanced at Bian Xuedao, and then shook her head slightly.

He smiled and said into the microphone: "Ordinary advertising can bring popularity, and all kinds of promotions can bring sales, but neither advertising nor promotion can bring prestige and reputation." ”

"Tomorrow night's disaster relief party, everyone knows that they want to donate, but is it simple to donate? It's simple, go on stage, hold up a sign, and make a speech. Is it really easy to donate? It's not easy, because there's a strategy behind donations, yes, a strategy. ”

"Personally, I don't think it's comprehensive to regard disaster relief donations as a political task, or simply as advertising expenses in disguise, and only by raising disaster relief donations to the level of corporate development strategy can we turn spending money into making money. ”

After speaking, Bian Xuedao looked at Tang Zhuo: "Just now Lao Tang said that there are no physical products, I guess you have forgotten the natural oil and Xingbang agriculture invested by the group, both of which have physical products." ”

However, what Lao Tang said is also right, whether it is natural oil or Xingbang agriculture, its product channels are far from reaching the ability to distribute goods in the country, and the conversion rate of operating efficiency will not be too high, but in any case, it is a profit point that can see the return of money. ”

Hearing this, the group of people sitting in the conference room were a little confused.

Just now it was clearly said that we want to study what kind of "super microblog strategy", how did this go around to "disaster relief donations", "natural oil" and "Xingbang agriculture"?

Where is this?

Come to think of it, no one would chime in at this point.

Bian Xuedao stopped, took a sip of water, and then said: "Tomorrow's disaster relief party, I estimate that the donation will reach a certain amount, such as donating more than 5 million, there should be a chance to show your face on stage, in addition to showing your face, each family may also have a short time to speak......"

"This speaking time can be seen as a prime-time advertisement for the whole country. Of course, donating 5 million, 10 million, 50 million or even 100 million, as long as he is not the highest, is essentially a stepping stone, and he is helping the company that donated the most to accumulate emotions, and the speech of the company with the most donations in the audience is definitely better than the Spring Festival Gala New Year's Eve countdown advertisement......"

"Bian Zong......"

Finally someone chimed in.

The general manager of Youdao Culture, Film and Television Division is Liao Li, in order to learn the "variety show plan" of Bianxuedao, Liao Li, ran all over the world all day long, Liao Li, Liao Li, did not come, and the deputy general manager of the Culture, Film and Television Division came to Shudu to participate in the meeting today.

Yu Jin, who had been sitting in the conference room and had not spoken, said with a smile: "Mr. Bian, have an afternoon meeting, everyone is hungry, you pick the key and say, just talk about the super Weibo strategy." ”

So far, I have spoken everyone's mind.

At this time, Wu Sijie and Hong Chengfu, professional managers, felt that the addition of two people like Yu Jin to the management was not without any benefit, at least they were more familiar with Bian Xuedao and could say something that was not easy for everyone to say at the appropriate time.

Bian Xuedao listened, glared at Yu Jin, Yu Jin didn't care, and smiled as usual.

Bian Xuedao said: "The super Weibo strategy I just talked about has a lot to do with the disaster relief party. ”

Today: "......"

Bian Xuedao continued: "At the disaster relief party, when the highest donation amount appears, it will inevitably enter the climax of the whole party. At this time, it is the highest point of people's emotional accumulation, and it is also the few minutes when the audience's attention is relatively concentrated. ”

After a big circle, the group executives understand it here.

But then a question popped up: Is it really worth spending two or three hundred million RMB to buy ten seconds or half a minute of advertising time?

Except for Bian Xuedao, no one thinks it's worth it.

Looking at Li Yu, Bian Xuedao said: "When I speak on the stage tomorrow, mention the 32 teaching buildings donated by Youdao in Sishan, and say that Youdao and Sishan are very related, and then mention the ongoing 'candle prayer' activity on Zhiwei's Weibo, you can assure the people of the whole country on the spot that no matter how many candles are lit at the end, Youdao Charity Fund will cash in all the funds and use them for disaster relief and reconstruction." ”

I see......

The so-called "Super Weibo Strategy" is to use the disaster relief party to do a super advertisement before listing, in the name of the "Candle Prayer" activity, to attract more people to register a Zhiwei Weibo account, and to increase the number of registered users and active users of Zhiwei Weibo, so as to enhance the confidence of investors.

After pondering for more than ten seconds, Bian Xuedao continued: "At this stage, Weibo is a fist product of Dao, there is no doubt about it. Why is it a fist product? Because, although the profitability of Weibo itself is still very weak, the auxiliary characteristics of Weibo are very strong. For example, Youdao invested in making a movie, and Weibo helped create a topic to drive the box office, which is profitable. For another example, Youdao created a variety show, and Weibo helped hype the highlights, so this variety show became popular, and many advertisers came to advertise, which was also profitable. ”

"Weibo is a 'profit amplifier', which can amplify the benefits of other projects of the group, so I don't think this deal will lose money if I invest 200 million or 300 million yuan to advertise Zhiwei Weibo, force several other Weibo into a dead end, and continue to strengthen the leading edge of Zhiwei Weibo. ”

Everyone thought that Bian Xuedao's "super Weibo strategy" would end here, but he didn't expect him to take a sip of water and come to the microphone again.

Bian Xuedao looked at Wang Yinan, general manager of the network interconnection division, and Wu Dingwen, deputy general manager, and said: "Give you two weeks to start the Weibo information flow optimization plan. ”

Wang Yinan and Wu Dingwen hurriedly picked up the pen to record.

Bian Xuedao said: "At present, the daily active users of Zhiwei Weibo have exceeded 80 million, and the average number of Weibo posts per day exceeds 100 million. At the same time, after the user publishes Weibo, he is quickly submerged in a large amount of information flow and cannot be seen by fans, which leads to the inability of users to get the fun of socializing, and it is not conducive to users to obtain valuable content from the meager side. ”

While learning the way, Wang Yinan and Wu Dingwen nodded while recording.

Bian Xuedao pointed his finger on the desktop and said: "The main purpose of this information flow optimization is to restrict and clean up the low-quality and low-interactive Weibo content, spam marketing information Weibo content, automatic Weibo content generated by mandatory attention and account authorization, and malicious screen swiping content that may have been distributed to the user information flow through big data identification and user reporting, so as to optimize the user experience and improve the dissemination efficiency of valuable content." ”

Stopping his pen, Wu Dingwen cautiously asked: "What kind of information is considered low-quality information?"

Bian Xuedao said: "The same account publishes a large number of swiping Weibo with the same or highly similar content in a short period of time, a large number of Weibo that is automatically sent out or automatically triggered by cheating behavior, and Weibo marketing information reported by users are all classified as spam content and all cleaned up." ”

After the meeting, everyone went back to their rooms and then had dinner at the hotel restaurant.

On the way to the restaurant, Li Yu asked Bian Xuedao: "What if someone really donates more than 200 million tomorrow?"

Bian Xuedao said: "Didn't you say it? The upper limit is 300 million. ”

Li Yu thought for a while and asked, "Have you seen some of the posts on the Internet today?"

Bian Xuedao knew what Li Yu was talking about, and he said with a smile: "There are many ways to defeat the opponent, you can attack head-on, you can snipe on the side, you can flank or divide the encirclement, you can also use the empty city strategy, no matter which method you use, you can win if you use it well." ”

In the restaurant.

When everyone gathers, sit down and start serving.

Bian Xuedao just wiped his hands, and the mobile phone "ticked" sound.

When I picked it up, it was Meng Jingyao who sent a text message.

Bian Xuedao suddenly remembered that Meng Jingyao said that she left Sishan today to fly to Hong Kong, and then went to Australia.

Completely busy and forgot about ......

Click on the text message, the content is eight words:

"The world is vast, and there will be a period in the future. ”

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(My Sina Weibo account - the layman Geng does not let it, seeking mutual fans, seeking attention, and molesting.) ）

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