Chapter 696: Planning the Film Festival
Early in the morning, Zhang Ran came to the Beiping Municipal Party Committee, and he did not come on his own initiative, but received an invitation from Cai Fuchao, director of the Propaganda Department of the Municipal Party Committee, saying that he had something to discuss. Pen, fun, and www.biquge.info
The people of the municipal party committee and the municipal government are very familiar with Zhang Ran, and as the chief director of the Olympic Games, he has a lot of dealings with the leaders in the city. When the secretary saw Zhang Ran coming, he greeted him warmly, exchanged a few words with Zhang Ran, and led him in.
Cai Fuchao was reading the documents, and when he saw Zhang Ran coming in, he pointed to the sofa and said, "Zhang Ran is here, sit down! You don't have to be polite to me!" and said to the secretary: "Go and make a cup of tea for Zhang Ran!"
Waiting for the secretary to bring tea, Cai Fuchao put down the documents in his hand, walked out from behind the desk, and said, "How are you doing, are you busy?" He saw that Zhang Ran was about to get up, and waved his hand to signal that he didn't need to get up: "I heard that you are going to invest 100 billion yuan to build a film and television base, and you are ready to build a Hollywood in the East, which is really a big deal!"
Zhang Ran felt strange in his heart, Cai Fuchao was in charge of propaganda, why did he ask about this? Wouldn't he come to me today to talk about this? But there is no way to hide this matter, and there is no need to hide it, he nodded and said: "There is this plan, but it is just an idea now." ”
Cai Fuchao sighed "Hmm" and said noncommittally: "Beiping is the film and television center of the country, why should you go far and near?"
Zhang Ran said with a wry smile: "There are already several film and television bases around Beiping, and more importantly, China Film has just invested in the construction of a digital production base in Huairou, which is national-level, with an annual production capacity of 80 feature films, 200 TV movies, and 500 episodes of TV dramas. If our base is placed in Beiping, it will face the problem of homogeneous competition, which is not good for Zhongying, so we can only put this base in the south. However, the headquarters of the peak of the century is in Beiping, and we will definitely build a base in Beiping, mainly for film project incubation, in addition to building a theme park, of course, these are currently also an idea!"
"This is very good! I invite you here today because I have something to ask you for advice, and I want to ask you to be my counselor!" Cai Fuchao laughed, and when he saw Zhang Ran's face full of suspicion, he stopped selling Guanzi, "That's right, holding an international film festival is the idea of the city government for a long time, and in 2005, it was planned to hold a world Chinese international film festival in Beiping, but it was not done due to various reasons. This year's Beiping Olympic Games has aroused great repercussions at home and abroad, greatly enhancing the image of the city, the municipal party committee and municipal government put forward the development strategy of building a world city, and the work of holding a film festival has once again been put on the agenda. I am in charge of this matter, I hope to be able to consult all aspects of the opinion, conduct in-depth research and analysis, and then implement this matter on this basis, you are an expert in film, I invite you to come today, I just want to hear your opinion!"
Zhang Ran was slightly stunned, it turned out that this was the case, to hold the Beiping Film Festival, it is a good thing to hold a film festival, and Beiping, as China's film and television center, really needs an influential film festival. He pondered for a while and said: "Beiping is a cultural center and a real film town, not only China Film Group, Bayi Film Studio, Century Summit and other film and television companies are here, but also Beiping gathers more than 80% of the country's production institutions, creative talents, production talents, management talents and marketing brokerage talents. Beiping has the best quality resources, and it is natural to hold a film festival, and it is strange not to hold it!"
Cai Fuchao asked, "What suggestions and ideas do you have for holding a film festival in Beiping?"
Zhang Ran pondered for a few seconds, and said slowly: "Good foreign film festivals have their own characteristics, for example, the Berlin film festival is characterized by a serious and political theme; Venice is more avant-garde, encouraging film experimentation and innovation; Cannes likes masters and humanities, and it is also the most commercial of the three." If Beiping wants to hold films, what is the positioning of the Beiping Film Festival? Is it an A-class film, a B-class film festival, or a C-class film festival? At present, there are thousands of film festivals around the world, and there are 11 A-class film festivals. The Peking Film Festival started late, and if you want to stand out, you must have your own characteristics, and what is this characteristic?"
Cai Fuchao is mainly focusing on the preparation of the film festival, and has naturally done some research on various film festivals, and knows that the film festival is divided into four categories: ABCD, which does not represent the difference between good and bad grades, but only the difference in the categories of film festivals. He nodded slightly and said, "We hope to hold an A-class film festival!"
Zhang Ran said in his heart I knew it would be like this, government departments often like to be greedy for perfection, he groaned, or persuaded: "I personally suggest not to make a Class A movie, it may be better to do it as a Class C movie." ”
Cai Fuchao knows that C-category film festivals are non-competitive film festivals, not based on awards, but mainly on screenings, such as the Toronto Film Festival.
Before talking to Zhang Ran, Cai Fuchao met with several experts in the industry, including Li Qiankuan, chairman of the Film Association, who were determined to hold an A-class film festival. He was a little curious about Zhang Ran's statement and asked, "Why is this?"
Zhang Ran slowly explained: "We already have a magic film festival in China, and if Beiping also holds an A-class film festival, there will be a problem of competition. Moreover, Beiping is not only facing competition from the magic capital, but will also face competition from other A-class film festivals, including the competition of the three major film festivals. Now the A-class film festival has basically formed this pattern, the best films are often picked up by the big three; Locarno, Montreal, Tokyo and other second-class film festivals can only pick up the three leftovers; some can only choose Locarno and they pick the rest; the Beiping Film Festival is a brand new film festival, and it has no influence in the industry, so it can only choose the rest of the others, where will there be any good films in Beiping's film? Without the support of good films, then the influence of the film festival will not rise!
In this case, it is better to change the way of thinking and do a C-class film festival, focusing on screenings, attracting Hollywood movies to be screened, or even premiered. In this way, there is more choice, and the influence of the C film festival is less than that of the A category? No, Venice has been abused by the Toronto Film Festival in recent years. Peking can't become the big three, but it's possible to become the second Toronto!"
Cai Fuchao was quite moved when he heard this, but he was in charge of propaganda and didn't know much about the film industry, so he couldn't help asking: "Does Beiping have the conditions to become the second Toronto?"
Zhang Ran is very sure of this: "Yes, the reason why the Toronto Film Festival is strong is because it is backed by North America, the world's largest film market. Similarly, why Cannes is so good, because Cannes has the largest film market in Europe. China's annual box office last year was close to 6 billion, ranking seventh in the world, and the pace of development is astonishing, it will be able to reach the second largest in the world in less than five years, and it may surpass North America to become the world's largest film market in ten years. Toronto, which is backed by the North American market, can become the existence of the three major ones, and Beiping, which is backed by the Chinese market, can naturally become the existence of Toronto. Say shameless, as long as we let out the rumors, all the films that come to Peking for premiere and screening will be given priority in China, and I dare to say that Hollywood studios and superstars are definitely crying and shouting to come to Peking for premiere!"
Cai Fuchao laughed: "It makes sense, I invited you to come today, I really found the right person!"
Zhang Ran smiled, he had such an in-depth view of the film festival because he was also planning the film festival.
When the address of Oriental Hollywood is finalized, Zhang Ran will cooperate with the local government to hold a film festival, just like Wanda will start operating the Qingdao Film Festival immediately after settling in Qingdao.
However, what Zhang Ran wants to do is not a C-class film festival, nor a A-class film festival, but a B-class film festival, and he wants to hold the world's largest fantasy film festival.
Films screened at film festivals are screened within a specific scope and are not considered commercial screenings and do not need to pass censorship. When the fantasy film festival is held, Chinese fans will have a place where they can watch ghost movies, bloody violence, and even all kinds of heavy-duty movies!
Zhang Ran and Cai Fuchao talked for an hour, elaborating on a lot of their thoughts and ideas about the film festival. His ideas and ideas can be described as strategic, forward-looking, and very feasible, which greatly impressed Cai Fuchao.
When the meeting was over, Cai Fuchao personally sent Zhang Ran to the door of the office, startling his secretary.
After coming out of the municipal party committee, Zhang Ran planned to drive to the crew of "Dragon Group" to have a look, but after receiving Wu Ruide's call, he immediately drove to the peak of the century.
Entering Wu Ruide's office, Zhang Ran sat on the sofa and said, "Old Wu, I'm back so soon!"
Wu Ruide said helplessly: "Oriental Hollywood is too attractive, I haven't been able to live in the United States for the past few days, and I have found my wife when I am looking for a relationship!"
"After all, it is a project of hundreds of billions, and it can create the image of the entire city and become a world-class film and television city, which is a great political achievement, which leader will not be tempted? But this matter is not in a hurry, we can talk slowly, talk to a few more companies, and strive for the most favorable conditions!" Zhang Ran smiled, and then said very seriously, "The important thing now is Marvel, as long as we win Marvel, Blockbuster's stores can be filled with Marvel derivatives, and at the same time, our theme park also has content, and Marvel is very important to us." I wonder how you talked about your trip to the United States this time?"
According to Zhang Ran's plan, Oriental Hollywood will build the largest theme park in Asia, and will build five to ten theme parks across the country, and the construction of theme parks must have content, not just roller coasters, merry-go-rounds, etc., otherwise it is difficult to distinguish from Happy Valley and other theme parks.
Century Summit has a lot of IPs in its hands, such as "Ghost Blowing Out the Lantern", and they also have plans to build a theme park with "Ghost Blowing the Lantern" as the main content in the future. But now the Chinese film market is too small to support a big production like "Ghost Blowing the Lantern", the film will not be launched until three or four years later, and when the "Ghost Blows the Lantern" series of movies is fully completed, I am afraid it will take seven or eight years to start; and Zhang Ran's plan cannot wait until seven or eight years to start, so they can only acquire companies with top IP and use existing IP to build theme parks, and Marvel, which has a lot of IP, is undoubtedly the best choice.
The acquisition of Marvel, Wu Ruide has been operating since the beginning of the year, and has also met with several shareholders of Marvel, including the current CEO Kevin Feige, but he has never been able to meet Marvel's largest shareholder, Echo Permatt, who holds nearly 40% of Marvel's shares, and must pass him if he wants to acquire Marvel.
Eco Permatt is a very low-key person, rarely attends socializing, and it is not easy to meet him. In the last life, Disney boss Bob Iger spent 6 months planning in order to meet Permatt. Disney is still like that, let alone a Chinese company. Wu Ruide has been operating for more than half a year, looking for various relationships, and only recently did he get the opportunity to meet him.
Wu Ruide smiled triumphantly: "That's what I'm looking for you, Echo Permatt is interested in our plans, but he wants to talk to you face to face!"
At the beginning of next year, Disney will launch an operation against Marvel, which cannot be delayed!
Zhang Ran immediately said: "Then let's leave for New York as soon as possible!"