An Hong's two "um" sounds, the first is the inertia of being a secretary, a conditioned reflex, anyway, the boss spoke, regardless of whether she heard it clearly or not, she answered first; the second sound was the reaction to her true emotions, stunned and surprised, with doubts and incomprehension.

Zheng Xinfeng glanced at her with a smile and said jokingly: "The tone is wrong, it seems that I didn't teach it well." ”

An Hong: "......" Zheng Xinfeng disliked her for calling it wrong, this is not the first time, she has no experience in the problem, how do you know if it's right?

"Go home and rest, when you go to work tomorrow, Sister Chu will look for you." ”

At a loss, Zheng Xinfeng said another sentence and turned to leave.

"What are you going to do?" she asked, somehow forgetting her identity.

"There were a couple of reporters in the front store. Zheng Xinfeng didn't finish answering, walked to the door of the warehouse, and said to the workers inside: "Replace what I have exchanged in the past three days, as well as the same batch of color TVs that have not been sold, 100 units, all of which will be moved to the front gate." Get a few more iron bars. ”

Wow, is this going to hit a reporter?

IKEA now looks at a few warehouses, almost all of them are the original big move group in the violent impulse, difficult to transform, inconvenient to treat people outside, as soon as I heard the iron bar, I was very excited.

Of course, An Hong didn't think so, but she still nervously followed.

…………

IKEA came to reporters, local media, more than one. Come at this time,It's definitely for the inferior color TV.。

It is difficult to speculate who stabbed the knife behind this kind of thing, it may be an idler making trouble, it may be a small household appliance that has been squeezed and wants to take the opportunity to fall into the ground, of course, it may also be that the "opponent" hidden behind the scenes is unwilling, and I want to try it, can I take advantage of the maneuver of IKEA's dominance in Linzhou.

The whole thing may not have been deliberately planned by someone, but since you have fallen into the well, there must be people who are willing to throw a few stones at a distance.

There are three parties to this matter: the customer base in society, the suppliers, and the IKEA family. All of them have been amplified and have a bad impact.

The IKEA store has a large door and a large space on the right side of the door, which is enough for activities on a regular basis, such as a performance table, a raffle table, or an inflatable children's playground......

Now there are 100 color TVs here. In 1993, the price of a big brand color TV was nearly 10,000.

Zheng Xinfeng asked the reporters who were originally interviewing customers and clerks in the store to be invited outside the store, and the customers in the store poured out, and then the passers-by also came over to watch. It was still during the promotional period, and there were reporters, so there were many people who joined in the fun, and a large number of people gathered at the scene.

"Mr. Zheng, I heard that IKEA sold a batch of fake and shoddy color TVs before, right?" a reporter asked.

The eyes of everyone on the lookers suddenly focused on Zheng Xinfeng, this question is too sharp, and it is not easy to answer, if it is not the other party, it will definitely be asked, and it is ...... How can this be admitted?

"Yes. Zheng Xinfeng stood in the middle of 100 color TVs, facing reporters and the masses, and said calmly.

There was an up......roar, and IKEA even admitted that it was selling counterfeit and shoddy products.

"There are a total of 100 color TVs in this batch, and the quality is not up to par after testing, and there is a problem with the picture tube. In the midst of discussion, Zheng Xinfeng continued to speak, as if recounting an ordinary thing, "In the past 20 days, we have sold a total of 67 ......."

He turned around and pointed, "Now, they're all back, they're all here." ”

The four walls of about a hundred color TVs were shocking enough, and the scene was suddenly grasped and stabilized by him.

"IKEA has made a mistake, and I am sorry for the trust and love that the people of Linzhou have always had. Zheng Xinfeng bowed.

"IKEA has made mistakes, and I hope everyone can give IKEA another chance. Zheng Xinfeng bowed again, and then got up, and slowly continued: "67 problem color TVs that have been sold, within three days, all have been replaced with products of the same brand, and the warranty has been extended...... Moreover, each one is carried by me, the general manager, to the customer's doorstep on my shoulder. ”

That's the attitude, no one speaks, including journalists.

"Reputation is the life of the business, IKEA has grown up with everyone's help and supervision for more than a year, regardless of product quality or after-sales service, I think everyone has this account in their hearts for more than a year. This time, we have negligence, but we will always insist, quality first, service first, will cherish this trust, and will never let customers suffer. ”

With the third bow, Zheng Xinfeng slowly got up while rolling up his shirt sleeves.

Then, in the midst of a salute, Zheng Xinfeng took an iron rod from the hand of the person next to him, "IKEA, we will never deliberately let any problem product appear in the hands of customers...... Even if the loss is big, it's a big deal to start all over again. ”

At the same time as the last word fell, Zheng Xinfeng waved the iron rod with both hands, "bang", and smashed a color TV.

"Bang. "The second one.

"Bang. "The third station.

This thing is tens of thousands of people, and the masses and reporters in ninety-three years are all stupid, except for Chu Lianyi, who stood at the window on the second floor and watched with a smile, and the IKEA clerks were the same, looking stupid.

If a few minutes ago, people were still doubting the quality of IKEA appliances because of this incident, and the customers in the store were hesitant and worried because of the reporter's interview and explanation, then at this moment, trust was completely rebuilt, and it went further.

Because, what a determination it must be.

The fourth.

The fifth.

"Damn, tired. Zheng Xinfeng remained silent, stood still, turned back to the group of people who came to the warehouse and said, "All of them are smashed." ”

The next scene, because of the relationship between the sound effect and the price of the product, is far more shocking than the scene of burning thousands of pairs of Wenshi leather shoes at one time in Linzhou Wulin Square five years ago.

Moreover, if that time represented the anger of consumers, this time, it represents the determination and commitment of the merchants themselves.

…………

To use a popular elementary school essay expression of the era: At this moment, the front of the IKEA store is "full of devastation", but the IKEA signboard seems to have become brighter.

At the same time, the crowd of onlookers, including those around who had heard about the "big scene", had become more and more numerous.

"So Mr. Zheng, may I ask why IKEA made such a big mistake this time?"

This guy probably received a red envelope and listened to the explanation. Zheng Xinfeng immediately made a judgment.

Because of this question, it is very painful. At this time, in the high-end electrical supply chain, the seller is still in a weak position in the relationship with the manufacturer.

On the other hand, the bigger the manufacturer, the more deliberately suppress the seller, and in the same situation, sellers such as Su Twist have also suffered.

"So, is there something wrong with the products of this brand and they haven't done a good job?" the reporter added.

"It's not. Zheng Xinfeng shook his head decisively.

First, this incident was an accident, and if you really want to blame the manufacturer, the reason itself is not fully valid; second, IKEA can't push the problem on the cooperative manufacturer in this case, otherwise the newspaper will report that the manufacturer's brand will be damaged, and it will have to fight with you......

If one is like this, then other cooperative businesses must not reconsider the partnership with IKEA, lest something happen one day.

This is the second level of crisis management considerations, this time while the loss is still acceptable, the character and reputation to do it, the trust of the major manufacturers, will naturally be strengthened, and these big manufacturers, certainly did not say that deliberately give you the possibility of problem products.

The reporter was stunned for a moment, then said, "That...... This is?"

"It's funny to say, because some time ago IKEA carried out activities to expand warehousing, and there was a shortage of manpower...... I was deceived by a fake. Zheng Xinfeng made up a very shallow lie, and said with a wry smile.

"Is the management of IKEA so chaotic?" another reporter asked, probably really feeling this way.

"There are some leaders whose work attitude is not rigorous enough. ”

"So this person ......"

At this point, the topic comes to the third level, which involves IKEA's internal management and modern corporate image.

This leader must pay the price, otherwise there will be eleven chains across provinces and cities, and then some management teams will have no rules.

"This man...... That's me. Zheng Xinfeng pointed to himself.

There was another huge moment of consternation, and the scene, especially the internal IKEA employees, began to talk about it.

"Take this opportunity to announce one of our decisions together, the current general manager of IKEA appliances, Zheng Xinfeng, has caused serious losses and adverse effects on IKEA due to negligence in his work......" Zheng Xinfeng smiled sadly and said: "Compensate for the loss and resign." ”

"What do you mean?"

"I ...... I, have submitted my resignation and left IKEA. Zheng Xinfeng's throat was a little dry, and he said slowly.

At this point, it is impeccable, and IKEA's crisis public relations has been fully successful, at the cost of Zheng Xinfeng's voluntary resignation because of guilt and because he wants to maintain the system. 、

He smiled sadly, laughed vividly, and the last sentence of his dry throat was interpreted to the extreme. It gives people a self-explanatory feeling: it is precisely because he accompanied IKEA all the way from the small store where the boss manager personally installed air conditioners, and to this day, he can't let his mistakes hurt IKEA.

At this moment, even Chu Lianyi, who was standing at the window on the second floor, was obviously discussed, and those who knew the inside story couldn't stand being affected, and his mood fluctuated a little.

This is especially true for new and experienced IKEA employees.

An Hong hid in the side alley, already crying to death.