Chapter 295: New Ideas

Of course, you can't count on the company's top executives, if they have a way, Baidu Music will obviously not come to this day. Pen "Fun" Pavilion www.biquge.info

Li Hongsheng is probably too anxious, but he wants to go to his own search platform to see what to do?

"By the way, ask Jin Huijun what to do, since he can make a song and come up with this powerful advertising slogan, there must be a way to improve the access of Baidu Music. And this album is still his own, he won't let his first album sales hit the street!" Thinking of Li Hongsheng's call, he called.

Li Hongsheng obviously also thought of Jin Huijun's heart, as his first official album in this time and space, Jin Huijun obviously can't see his hitting the street, but everything seems to mean that his album is hitting the street.

Jin Huijun looked at the online sales of the album, and even regretted that she chose Baidu Music to cooperate at that time. Although he did make money, the album was really going to fight, Jin Huijun obviously didn't want to wait for another two or three months, and the streets and alleys were full of self-pirated albums of two pieces and one piece.

If you write a song by yourself, you can hit the top ten on the song list, and your album is about to hit the street, and pirated sales are not counted in the ranking.

"What should I do?" Kim Hye-jun pondered. ”

At this moment, Kim Hye-jun's phone rang.

"Li Hongsheng!"

"What is he looking for me for?"

After answering the phone, Li Hongsheng said that he invited Jin Huijun to dinner and personally invited himself to dinner, if it was not something important, it would obviously not make Li Hongsheng find himself.

The place to choose for dinner is the club that I often go to, the reason for choosing this place is because the food here is authentic, and the second is that there is relatively little hidden space, Li Hongsheng, as a huge public figure who controls tens of billions of dollars, any words and deeds will be over-interpreted, and these interpretations may also affect themselves, so Jin Huijun chose to hide the club.

The locations were all set in advance, and this time, Li Hongsheng came alone, and Jin Huijun did not bring Zhang Xiaojie.

"You must know all about your album sales, right?"

"Well, I know that this album is worse than expected. “

"I've listened to all the songs on your album. The song itself doesn't have any quality issues. “

Li Hongsheng said with a little bit of a desire to speak: "The reason why Junzai's album sells so badly is probably because the attraction of our music platform is not enough. This was originally a family ugly, but I told you, can you help me find a way to drive traffic on our platform, which is also directly related to the sales of your album, although it is said that your album is a drought and a flood What is the harvest. But you probably don't want to be a lyricist and composer at any music awards at any event, right?"

Li Hongsheng is really powerful, and he hit Jin Huijun's pain point with one sentence, even if this album can't bring him any substantial benefits, Jin Huijun doesn't want it to hit the street. What's more, Baidu's follow-up sharing conditions are still so generous, so Jin Huijun has no reason not to help Li Hongsheng.

Baidu's technology and funding in music are not questioned, and the reason why it cannot attract people to consume is mainly because it is not attractive enough.

Kim Hye-jun thought for a moment and said: "If you want to increase the attractiveness, you must first try it for free, the reason why your music department attracts few people is because consumers are not confident enough, and they implement a limited time free for different albums every day." If you like music, if you listen to it, you will naturally consider buying the whole album.

The second is to build a brand with strong consumer confidence, find a person with great influence to endorse Baidu Music, and implement long-term strategic cooperation, if there is a good work, let them think of Baidu Music first. “

The third point is to develop a professional music player, which should be powerful enough. “

After Jin Huijun finished saying these three points, Li Hongsheng looked at Jin Huijun and said: "The first point is easy to do, this is free for a limited time, we can implement it when we go back, but who is it appropriate to find to endorse Baidu Music?

Jin Huijun shook her head, although she set up a studio and promoted Super Girl's best-selling album, it is obvious that her influence and popularity are not enough to buy the popularity of a second-tier star.

Liu Hongsheng asked at this time: "Then who do you think is suitable to be the spokesperson of music?"

Jin Huijun thought for a while and said: "Or ask Liu Tianwang to speak for you! As the king of the song industry, he has stood in the music scene for decades, and his number of albums is enough." In the future, he is also producing his own albums one after another. If you can let Liu Tianwang be your endorsement, everyone must have a recognition of Baidu's music products. ”

Li Hongsheng thought for a while and said: "This Liu Tianwang rarely accepts endorsement activities, although we are not short of money, but Liu Tianwang may not be willing to come?"

"If you ask Liu Tianwang, I can help you ask, Liu Tianwang's next album said that he wants to invite me to invite songs, if you can, I can tell him by the way. As for whether it can be done, it depends on fate. ”

Li Hongsheng knows that Jin Huijun's studio and Liu Tianwang belong to a cooperative relationship, and Liu Tianwang has also stood up specifically for Super Girl, if Jin Huijun says that he will help himself, the success rate is still very large.

The third point is about the production of the player, which is not difficult for the technical staff of his company, but Junzi said that the player function should be strong enough.

"What kind of player is considered powerful? I guess you already have a formed plan in mind, Jin Huijun?"

Jin Huijun thought for a while and said, "Then I'll just help people to the end and send the Buddha to the west! First of all, our player should be fun enough!"

Li Hongsheng listened to the player to be fun, this player is a music product, not a game product, how to be fun? And this is the first time he has heard such a concept.

"How do you play?"

Jin Huijun said: "This is very simple, in fact, everyone who likes to listen to music has a singer's dream in their hearts, whether they are incomplete or have some strength, so we have to think of ways to meet their dreams, our software should set up a karaoke function, and this kind of karaoke can be scored and competitive." If you want to attract enough people, you can also set up a live broadcast function, which is mainly based on singing. Let different streamers sing the same song for the competition. to increase popularity. ”

"In addition, we also want to set up a barrage of songs, so that everyone can comment on their favorite songs, or add something if they have feelings. The settings of the barrage can be set on a switch, and people who don't like the barrage can turn it off. ”