Miucia Prada knows that what Zhang Ran said is true, and now that the debt problem is being talked about every day in Italy, almost everyone knows that it is only a matter of time before the European debt erupts. After the outbreak of the European debt crisis, whether it will be Asia next, no one dares to pack the ticket, and how long this global crisis will last, no one knows, maybe three years, maybe five years.

Zhang Ran said that it will be difficult for Prada to go public within five years, and this judgment is not an exaggeration.

Prada is burdened with a debt of nearly 1 billion, although the 150 million banks due at the end of this year have agreed to postpone repayment, but there are still 850 million next year, Prada really can't afford to delay, and must find a way to solve it as soon as possible.

Zhang Ran glanced at Miucia Prada, saw her solemn expression, and continued: "In fact, Prada listing is not a good choice, once listed, it must regularly release financial reports, the company must take production and sales as the goal to pursue, as long as the company's performance has a slight problem, then the stock price will plummet, and the company can only desperately improve its performance." In order to improve performance, it is necessary to distribute a large number of goods, and a large number of goods must be constantly put downward pressure and increase working hours. Those craftsmen who make bags, if they work under a tight time line, their movements may be deformed, and quality problems will greatly increase their muscles! For a luxury product, once the quality problems are frequent, it is easy to be abandoned by consumers, so listing is not a good choice for Prada!

Miucia Prada naturally did not allow Zhang Ran to keep going on the offensive, and immediately seized the opportunity to retort: "There are many independent brands listed, such as Hermes, and the company has developed well after listing, and there is no problem you said!"

Zhang Ran shook his head and said: "Prada is different from these brands, most of Hermes is self-produced, and Prada, as far as I know, only 20% of the goods are self-produced, and the rest are all outsourced production, Prada cooperates with 450 raw material suppliers and 480 manufacturing enterprises, and it is difficult to guarantee quality control with so many enterprises." I read your report on listing last year, and Goldman Sachs specifically mentioned this issue, regarding quality control as the biggest risk of listing!"

Miucia Prada's heart sank, Zhang Ran even knew these data, it seems that he likes Prada really not to say, he is really playing Prada's idea, and he has been planning for a long time, otherwise it is impossible to say this lot of data casually. She took a breath, settled her mind, and said with a slight mockery: "It seems that Mr. Zhang has put a lot of effort into Prada!"

Zhang Ran pretended not to understand the ridicule of Miucia Prada, Prada's information was collected with the help of Yu Liping, and before meeting with Miucia Prada, he carefully read the information and wrote down some key data. He smiled indifferently: "I love Prada, and I pay more attention to Puda!"

Miucia Prada stared at Zhang Ran and said with a smile: "Mr. Zhang, you know the fashion industry very well, you should know that no top luxury goods are willing to sell to Chinese companies, Chinese companies lack the skills to build brands, and they have little experience in the luxury industry." Luxury marketing requires a well-known brand and a certain sense of history, but Chinese companies have no experience in this area. Speaking of this, she paused and mocked: "What's more important is to hand it over to the Chinese, it is easy to remind people of Made in China, which will make Prada's style worse." ”

Zhang Ran knows that Prada is telling the truth, according to a survey in the Global Luxury Report, 86% of Chinese customers will not want to continue to buy or even return luxury goods because they are marked with the words "MadeInChina". Even many Chinese themselves are like this, not to mention the self-righteous Europeans!

But there are some things you know, and saying it to my face is a slap in the face!

Zhang Ran was a little angry, since you don't give face, then don't expect me to save face for you, Prada is the best choice, but not the only choice, it's a big deal for me to buy other brands, and immediately sneered: "I'm sorry, as far as I got, the quality of Pudala products is mainly in Italy, not China, because China's labor costs are lower than Italy, and the products in China are 100% manually inspected, while in Italy can only be sampled, so the quality of Prada products produced in China is better than that of Italy." The proportion of Prada handbags that are repaired every year due to quality problems is much higher in Italy than in China. ”

Miuccia Prada shot back: "According to the latest report released by Bain & Company, in the concept of China's new rich class, the two symbols of Italian origin and Prada are indispensable to express their extraordinary taste and identity!"

Zhang Ran asked, "Ms. Prada, I don't know what brand your mobile phone is?"

Miusia Prada was stunned and replied, "iPhone 3G." ”

Zhang Ran laughed: "Apple mobile phones are all produced in China, Prada is also produced in China, as far as I know, in addition to Prada, LV, Armani, Chanel, Gucci and other brands of top luxury goods in Europe, are also produced in China, wearing luxury goods produced in China, holding a mobile phone produced in China, but keep saying that Made in China will lower the style! Do you believe this? Before 1978, Prada was just a niche Italian brand, on the verge of bankruptcy, what style can be said. Prada was developed in your hands, and you should know better than anyone what Prada has relied on to get to where it is today? The vitality of any luxury product comes from its design, not its origin! Ms. Prada, you are a designer, but it is really ridiculous to say that Made in China will lower the style!"

There is a sentence Zhang Ran couldn't help but didn't say it, while enjoying the high profits brought by Chinese production, he looked down on Chinese production, saying what would make Prada's style worse, what is this called? This is called slut is hypocrisy!

China does not have much say in the fashion circle, and there is no brand that is well-known in the world, but it is not that it is not made in China, nor is it that the fabrics and leathers made in China are not good, but that there is a lack of excellent designers and excellent brand marketing!

Miucia Prada didn't expect Zhang Ran to say so unkindly, she simply scolded her nose, her face was a little ugly, and a fire rose in her heart. If it had been before, she would have been mad, but now she endured it and looked at Zhang Ran coldly without speaking.

Zhang Ran didn't speak, and said coldly Muthea Prada, I don't eat this, we have a saying in China that don't pretend to be forced, beware of being struck by lightning!

The two seemed to be engaged in a silent contest, and after more than ten seconds, Miucia Prada was defeated and said apologetically: "Mr. Zhang, I'm sorry, I don't look down on Chinese productions, and that's not what I mean, I mean that some consumers now have such a concept!"

Zhang Ran nodded slightly, and said lightly: "I also apologize to you for the faux pas just now!"

Miucia Prada was stabbed twice by Zhang Ran, but after getting angry, she admired Zhang Ran even more, feeling that this young man was very courageous, and more importantly, what Zhang Ran said was reasonable, which made her speechless and powerless to refute at all.

It's a pity that there are no such good young people among my children, they have no business skills, and they have no interest in even inheriting Prada!

Miusia Prada sighed slightly in her heart, looked at Zhang Ran, and smiled: "I want to know the real purpose and plan of your acquisition of Prada!"

Zhang Ran smiled noncommittally and said: "According to a report released by the Global Licensing Merchandise Federation not long ago, the global retail sales of derivatives reached $251.7 billion last year, film and television derivatives were $113.2 billion, and the revenue of clothing in film and television derivatives was $37.9 billion, toys were $33.7 billion, fashion accessories were $28.5 billion, and others were $13.1 billion. Clothing and accessories add up to $66.4 billion. Now China's derivatives market is still very small, in a state to be developed, if the Chinese market is developed, this number will at least double, clothing and accessories derivatives will add up to more than 150 billion, or even 200 billion! Naturally, I want to cut a piece of such a big cake, and now I have Youcao for Asian girls and Wang Daren for the American market, but there are still too few brands, and it is too slow to build my own brand, so the acquisition is our best choice, and we will make more acquisitions in the field of clothing and accessories in the future!

In our plan, the peak of the century will be an Internet + movie + fashion company in the future, and the Internet, film and fashion form a solid triangle, which can also be said to be a complete ring. Prada has a lot of cooperation with film and television, and has film genes, especially the film "The Queen Wears Prada", which is known as a fashion textbook, has strengthened Prada's elitist image in the hearts of the public, and if Prada is combined with us, it will be a match made in heaven!"

Zhang Ran paused, looked at Miucia Prada and said solemnly: "If Prada is combined with us, then Prada will be the core of our entire fashion industry, will appear in the best movies, will be worn on the biggest stars, will become the focus of attention, will stand at the top of the luxury kingdom!"

Miucia Prada looked at Zhang Ran in a daze, and then said: "In the late 90s, Prada made a big deal of acquisitions of Helmut Lang and Jill Sanda, and also cooperated with Gucci to acquire some shares of Fendi. My husband and I hope that Prada will become a fashion empire that can compete with LV and Chanel, and in our vision, the core brand Prada at the top of the tower, the MIU MIU in the middle of the tower, and the Helmt Lang and Jill Sanda at the bottom of the tower will be built into a solid pyramid. But we failed, and all the brands we acquired fell into the red, leaving Prada with a huge debt burden, and eventually had to sell these brands. My husband and I know more about fashion than you do, and we didn't succeed, so why did you succeed?"

Zhang Ran knows Prada quite well, and has also analyzed Prada's initial failure, so he said: "Bernard Arnault, the boss of the LVMH group, was originally engaged in architecture and had nothing to do with fashion, but it was such a layman who built LV into the world's largest luxury group; Arnault is a businessman, he looks at clothing from the perspective of a businessman, he doesn't care whether he is artistic or not, he cares about whether he can sell more money, so LVMH's brands are selling well, and LVMH has still become the largest luxury group. For the fashion circle, I am an outsider, I am also like Arnott, with a rational attitude towards luxury, compared with Arnott, I have movies in my hands, there is the Internet, in the promotion and promotion of products will do better, we do Youcao and Wang Daren two new brands can be very successful, do Prada such a top brand with regular customers how can fail?"

Miucia Prada and her husband summed up their failures, and they came to the same conclusion. This young man's vision and ability are very amazing, Prada will really carry forward in his hands! She stared at Zhang Ran for a long time, and finally spit out a sentence: "I promise you!"