"Jennifer, you're here too? The last press conference in Houston was really bad, I didn't expect you to take on such a task. Stephen Berkeley, a reporter for the Kansas Herald, greeted a beautiful reporter next to him warmly.

Jennifer was a typical blonde beauty, with bright eyes, "Hi Stephen, I just saw Joseph, just behind, you were also invited by Matrix? ”

Stephen Berkeley blinked: "I've seen a lot of familiar faces too, this new company has a lot of PR efforts, how are they putting in your place?." ”

Jennifer also smiled and didn't speak, although the manufacturer's advertising volume to the media is not a secret, but unless the relationship between the two is very good, it will give each other a thorough understanding. Obviously, she and Stephen Berkeley don't have that good relationship.

Stephen Berkeley knew that he was speechless, he laughed twice, and suddenly saw a familiar figure diagonally in front of him: "Jennifer, look, is that person Stengel?"

Jennifer looked in the direction: "Which Stangel?"

Stephen Berkeley whispered, "Richard Stangel!

Jennifer was taken aback, a reporter from Time magazine, to attend a new product launch event for such a new company?

I just wanted to make it clearer, but suddenly the lights of the entire venue dimmed, and only a few dim lights hit the stage.

"Here we go. Stephen Berkeley casually opened his laptop, he had participated in this kind of press conference many times, and he was naturally familiar with it, nothing more than to record the content of the press conference, and write a cautiously worded positive report according to the expectations of the financier after returning home, which was basically not difficult.

He is more concerned about what kind of food can be eaten at the post-conference dinner than the content of the press conference.

A black-and-white video began to appear on the large-screen projector at the scene, and the cacophony of the scene gradually quieted down as Robin Williams' magnetic voice sounded.

Zhang Chen and Li Crane considered whether to let Zhang Chen personally dub the advertisement, but after thinking about it, it was too shameless, so they gave up this plan.

In addition to his own voice acting, the first choice is, of course, Robin Williams.

Robin Williams's Dead Poets Society is arguably one of the greatest films in cinematic history, and the plot of Dead Poets Society fits perfectly into the spirit of Think Different's ad.

In his previous life, Jobs also wanted to find Robin Williams to dub the advertisement, but was refused, and Jobs had to explain to the public that Robin Williams did not accept the advertisement.

Who told you to just think about making your family work voluntarily and not getting paid? In the end, Jobs could only fool showbiz super fan Richard Rivers to dub the ad for free.

In fact, Robin Williams from the 80s to the 2000th year, the advertising received soft, and Jobs did not see it.

Footage of Albert Einstein, Picasso, Edison, Chaplin, Martin Luther King, Jr., and Robin Williams' magnetic voice is accompanied by the words: "To the mad man." They are mavericks. They are unruly. They get into trouble. They don't fit in. They see things differently. They don't like to be a stereotype. They also don't want to rest on their laurels. You can identify with them, oppose them, praise or denigrate them. But they alone cannot be ignored. Because they have changed the ordinary. They move humanity forward. They may be crazy in the eyes of others, but they are geniuses in our eyes. Because only those who are crazy enough to think they can change the world...... to truly change the world. ”

The characters who appear in the video, each of them are world-changing geniuses, some of them are very familiar to the public, but there are many more, they are characters that most of the public does not know, and the audience can't help but hear some whispers, guessing who these people are.

"shxt!" Jobs scolded in a low voice, and he had to admit that this advertisement was too forceful, and there had never been a company that could associate itself with these great people, let alone any company, so clearly proclaimed to the world: "We may be crazy, but we are geniuses, and we will change the world!"

The media and audience were stunned by the one-minute promo, since Apple's "1984" aired live in the 1984 Super Bowl final, no commercial has been able to combine ideology and advertising so perfectly.

Eventually, all the images disappear, Matrix's cube logo rotates and appears at the end of the film, a beam of light hits the stage, and Zhang Chen has appeared in the center of the stage.

In the applause of everyone at the scene, Zhang Chen smiled: "Welcome to the scene of the Matrix product launch, when the promotional video was just played, I heard a gentleman in the audience seem to be a little dissatisfied with us comparing so many great people with Matrix, a newly established company. This is a good indication that we are the people who 'think different', and this is the reason for Matrix's existence and the core of its spirit. ”

Zhang Chen paced slowly on the stage, "In addition to the question just now, I also heard someone asking: Matrix? I haven't heard of it, what the hell does this company do? This is a good question, of course we don't cut every customer's hair, let alone sell doughnuts." ”

There was a little laughter from the audience, and many people knew that there was a chain of barbershops called Matrix, and there was also a snack brand in the middle of the country with this name.

Zhang Chen said word by word: "Actually, we only make one product now, and that is personal computers. ”

Zhang Chen pressed the slide remote control in his hand, and a big lowercase English letter "i" appeared on the screen.

"For us, the 'i' has a very special meaning, first of all, it stands for the Internet. Zhang Chen picked up the mineral water on the table and took a sip, "Everyone knows that it is now the age of the Internet, but what makes me very curious is that no personal computer manufacturer seems to recognize this. Our current personal computers are still very unfriendly to the Internet, there is no modem, no network card, and even if you want to connect an external modem, you have to see if your motherboard has the corresponding interface, which is completely abnormal. And our products are born for the Internet, it can be very simple to connect to the Internet, can quickly and effectively search for a lot of information on the Internet, whether it is education or entertainment, it will be the best helper for you to enjoy the Internet. ”

"In addition, i stands for individual, instruct, inform, inspire, and no one likes to use a product with no personality, and that's what is the case with our personal computers right now. ”

Zhang Chen pressed his finger, and a photo of a common personal computer appeared on the big screen.

As Zhang Chen's fingers pressed continuously, the slides switched one after another, all of which were photos of various computers on the market.

"White, black, white, black, white, oh, there's a dark blue here, maybe this designer thinks that if you change the color to dark blue, users will think that their product is as fast as a 'dark blue' supercomputer. ”

There was laughter from the audience.

"OK, that's basically it, that's already all the computer products that we can find on the market, and they all have one common feature - ugly. Zhang Chen's expression when he said it was ugly made the media and the audience laugh even more.

"Also, they all have one characteristic, which is slow, very slow. "The slides on the big screen were replaced by a page with four or five lines of keywords written on them.

"They're very slow, they use the configuration of last year or even the year before that, fourteen-inch displays, no network support, backward input and output interfaces, no plug and play, oh, can't be listed anymore, if it's really completely listed, wait until you read it, and now the latest configuration is outdated. ”

There was laughter from the audience again.

Zhang Chen smiled: "Speaking of Matrix's own products, first of all, our products will be seamlessly connected to the Internet, you don't need to buy modems, nor do you need to buy network cards, we will provide them all." In addition, we will have a personalized design, believe me, our products are very beautiful, you can see the real thing in a while, thirdly, our products are fast, very fast, we use the best configuration in the world on the products, with the fastest speed in the world. ”

Zhang Chen pressed the remote control, "Our personal computer uses the Pentium II processor just released by intel, with a frequency of 233MHZ. The Pentium II is the fastest CPU in the world right now, and it's not one of them, it's really, really fast. We've been arguing about this for a long time, there are cheaper and slower options, but we say no, it has to be a computer that we, the creators, ourselves, must have. ”

"In terms of displays, what kind of display do we need? 13 inches? Of course not. Fourteen inches? Not at all. The answer is a 1024*768 resolution 15-inch monitor, so let's add this best monitor to every computer and let our display engineers play to their heart's content. And, it's beautiful, it's a monitor we're proud of. ”

"Let's stuff the memory into this computer,32M standard memory,Up to 128M,3.2G hard disk,Let your computer never have the problem of insufficient hard disk capacity,16X speed optical drive,It only takes a few minutes to read a CD disk。 ”

"100M high-speed network card, because our education system customers want to use high-speed network, and the family that buys it can also enjoy the high-speed network, almost more than 10% of Bay Area households have a local area network, standard 56K modem, so that you can just plug in the phone line, you can dial the number, connect to the Internet. ”

"We use a new generation of I/O devices, two USB ports, this interface is more than ten times faster than the PS2 interface, it's time for us to ditch this old interface, Microsoft has also started to support USB in the latest update, yes, the time has come. ”

"Plus, we have the best keyboard and mouse and two stereo speakers to turn your PC into your home entertainment center. Oh yes, speaking of our mouse, you guys should definitely take a look at it later, it's the most beautiful and best mouse I've ever seen. ”

Everyone in the audience listened attentively, and many people had successfully been interested in Zhang Chengou.

Zhang Chen kept a smile on his face: "Perhaps, you will say, you just said that you are so fanciful, that other computers are ugly, that other computers are slow, but what does your so-called best personal computer look like? like this?" Zhang Chen switched the picture to the white PC again, "Of course not, now I am honored to show you what the personal computer will look like in the future." ”

As he spoke, Zhang Chen strode to the place where there was no light on the stage, and everyone realized that Li Zhe actually had a column more than one meter high in the middle of the stage, and the entire column was covered by a piece of black velvet, which was not conspicuous at all.

Zhang Chen tore off the black velvet curtain: "This is iCom." ”

A personal computer with a great sense of design appeared in front of everyone.

The audience on the front is okay, and some of the media and viewers on the side have already exclaimed, and from their point of view, they can see how moving the overall design of iCom is.

Zhang Chen moved the mouse, the iCom's monitor lit up, and began to play a tightly paced video, from Yahoo's web page to the software application to the movie and running the game, the screen kept switching, and after a few seconds, a full-body portrait of iCom appeared on the monitor, with a line of small words written underneath, "We will change the world." ”

The audience applauded thunderously, but many viewers in the back row couldn't see what the computer looked like, and they had already stood up and came to the aisle between the seats and kept squeezing forward.

Zhang Chen waved his hand: "The camera comes over, get closer, I want you to show him what he looks like, you must see with your own eyes how beautiful it is for a while, it is much more beautiful than my current show." ”

As the camera progressed, the audience was surprised to find on the big screen that the personal computer called iCom was actually transparent!

Although the front looks beautiful and designed, the pure white panel is still a little less flexible, but if you look a little sideways, you can see that the entire back of the computer is translucent, and the spotlights under the booth shine from under the computer, and the whole iCom emits a dreamlike blue light.

"God~" The audience is really boiling this time, it is so beautiful, I never thought that a personal computer can be as shocking as a work of art.

Zhang Chen spoke quickly, but the words were very clear: "This is iCom, the whole machine is transparent, you can see the inside of the machine, this is really cool! You look at the front, here is the CD drive in the middle, which we have integrated into the display, the headphone jack is next to the optical drive, and the two stereo speakers are also here, see? It's really beautiful." ”

Zhang Chen turned to the side of the computer, pointed to a small hatch and said, "Look here, all the interfaces are here." Looking at the top again, there's a little handle here, and you can easily lift the whole computer up, yes, this is the whole computer, and we've integrated all the parts into the display. ”

"It's so beautiful! The back of the iCom looks better than the front of any other computer. ”

The audience burst into laughter, and whistles rang out one after another.

Zhang Chen picked up the mouse, "Camera, come here, you see, this is the mouse I just introduced to you, beautiful shape, exactly the same as the design of the iCom machine, the most important thing, have you found it? This mouse is also glowing." Yes, it's an optical mouse!"

As Zhang Chen raised the mouse to demonstrate, the audience exclaimed again.

Zhang Chen took the mouse to operate on the booth, and the large screen was also switched to the screen of iCom in due time, "Yes, we have reinvented an optical mouse, see? How beautiful is it? This wonderful blue light." ”

"The most important thing, it's not just beautiful, you all know, now the accuracy of the mouse can only reach up to 200DPI, for a resolution of 320*240, it may be enough, but now, our monitor resolution can be up to 1024*768, there is no doubt that the mechanical mouse is outdated. ”

"And our optical mouse, the accuracy is twice as high as that of mechanical mice, reaching 400DPI, whether it is mapping, daily operation or gaming, you can have a better experience. ”

"And the best thing is, you wouldn't imagine, that he can run on almost any plane, no longer need a professional reflector, as long as it's an opaque reflective medium, it works just fine, including on my thighs of jeans. Zhang Chen picked up the photoelectric mouse and rubbed it twice on his thigh, and the mouse pointer followed Zhang Chen's movements on the screen quickly.

"From now on, you don't have to clean the mouse wheel every two or three weeks, I'm tired of it, and every time I'm done, my girlfriend makes me have to wash my hands before I can be, uh, you know. ”

There was another whistle in the audience.

Whether it is the media, or the ordinary audience who got the free ticket, it is completely shocked, the optical mouse!?

Reporters from several tech media outlets have ignored the gazes of the people around them and have begun to call the company: "Big news! Leave me at least one, no, two pages! Don't talk nonsense! You watch TV, NBC, yes!"

"Bang!", the TV remote control in Jobs' hand was shattered.

(End of chapter)