Chapter 499: The New Year stalls kicked off
readx;? After winning the controlling stake in Golden Harvest, Zhang Ran convened a board of directors to reorganize Golden Harvest. Pen "Fun" Pavilion www.biquge.info
Eventually, Zhang Ran became the chairman of the board of directors of Golden Harvest Entertainment, Qiu Yuanxu became the general manager of Golden Harvest, Zou Wenhuai served as the company's advisor, and Zou Wenhuai's daughter Zou Chongheng served as the deputy general manager of Golden Harvest.
Generally, after the end of the merger, it will inevitably be accompanied by a blood exchange. Zhang Ran is no exception, he has seen too many cases of huddles and cheating mainland investors, such as the film industry and Internet companies. He didn't want the tragedy of Tudou to happen to him.
Tudou originally developed very well, on par with Youku, but because of the company's Taiwan executives, the entire company declined rapidly. In 09, the General Administration issued the "Notice on Strengthening the Management of Internet Audiovisual Program Content", stipulating that film and television content without a license shall not be disseminated on the Internet. However, Tudou's Taiwanese executives disregarded the interests of the company and bought a large number of programs from Japan and Taiwan. Not only are these shows ridiculously expensive, but they also cost tens of millions of dollars without licenses.
Zhang Ran will never allow this to happen to him, and his acquisition of Golden Harvest is not to make Hong Kong films, but to put some movies that cannot be made in the mainland to Xiangjiang, which is the case with Ding Sheng's new film. However, the target audience of these films is still mainland audiences, and they are made for the mainland market. Therefore, the company's management must understand the mainland market and know what the mainland audience wants to see.
So far, Century Summit has spent nearly 500 million yuan to acquire Golden Harvest, and it will probably cost more than 700 million yuan when the two-month offer period for the tender offer ends. But the benefits of the acquisition are clear, as Golden Harvest is the largest shareholder in the Warner Show Cinemas Line, which owns 8 cinemas and 79 theaters, accounting for about 30% of the market share.
In addition, Golden Harvest has 9 cinemas in Singapore, with a market share of 5% in Singapore. In Malaysia, it has a cinema chain with 10 theaters in association with local companies, and it is also the leader in the Malay film market.
Mastering Golden Harvest is equivalent to mastering a distribution network throughout Southeast Asia!
At the same time that Qiu Yuanxu led the team to settle in Golden Harvest, he also stepped down from his position at the peak of the century. The person who took over has already been negotiated, and it is Gao Jun, deputy general manager of the Peking New Film Association.
For Gao Jun, outsiders are not familiar with him, but he is a legend in the film industry and one of the three musketeers of Chinese film distribution and planning. There is a saying in the film industry, North Gaojun, South Zhao Jun, and the magic capital Wu Hehu. Gao Jun is the vice president of the New Film Association Film Distribution Company, which is the largest film distribution company in Beiping, accounting for 8% of the theater and market share in Beiping. Wu Hehu is the deputy general manager of the Magic City Lianhe Cinema Line, which is the largest film distribution company in the Magic City, accounting for 8% of the market share of the Magic City Cinema and the market. Zhao Jun is the number one leader of Guangdong Film Company, with two cinema chains in charge, accounting for more than 5% of the cinema and market share in Guangdong Province. If these three roared, the entire film industry would tremble.
However, the New Film Association is a state-owned enterprise, and the treatment given to Gao Jun is average, he can't resist Zhang Ran's high salary, and at the same time, he is deeply impressed by Zhang Ran's future planning, and almost without hesitation, he agreed to join the peak of the century and take charge of film and television.
In fact, Zhang Ran digs Gao Jun, in addition to valuing Gao Jun's connections, he also values his marketing planning and marketing ability. Gao Jun has participated in the planning of hundreds of films, and the most proud of his skills is to assist Jiang Wen to make "Sunny Day", invent the auction of movie premiere rights, making Ye Daying's "Red Cherry" popular all over China, and assist Zhang Heping and Feng Xiaogang in planning and launching "Party A and Party B", playing the banner of domestic Chinese New Year films.
After the news of Gao Jun joining Zhang Ran's company spread, the entire film and television industry shook again. Acquired Jiahe, poached Gao Jun, Zhang Ran's combination boxing blinded many people, and after four years in the film and television industry, he finally showed his fangs.
From Orange Sky poaching Wang Jinhua to Zhang Ran's series of actions, many people realize that the pattern of the Chinese film and television industry may be rewritten!
Entering December, the New Year stalls kicked off. Last year's Lunar New Year war between Zhang Ran vs Feng Xiaogang vs Zhou Xingchi was enough to write into the history of Chinese cinema and became the most classic battle in the history of Chinese New Year files. Almost all the fans who watched the whole battle mentioned the situation at that time, and they were all enthusiastic, as if they were contestants.
This year's Lunar New Year stalls are better than last year's. Zhang Ran's "Three Fools", Zhang Yimou's "Thousands of Miles to Ride Alone", Chen Kaige's "Wuji", the three most powerful directors in the mainland will go head-to-head and compete in December.
On December 2, the comedy film "The Great Sage of Love" directed by Liu Zhenwei and starring Nicholas Tse, Cai Zhuoyan and Fan Binbin was released nationwide
"The Great Sage of Love" is known as the ultimate chapter of "Journey to the West", which is claimed to be more subversive, funnier, and better looking than "Journey to the West". But after the movie was released, both the audience and the media received a flood of bad reviews.
Everyone thinks that "The Great Sage of Love" and "Journey to the West" are not of the same grade at all, they only know that they are shallow and funny, and have no connotation. Compared with "Journey to the West", the lines of this film seem particularly deliberate, which is disappointing. At the same time, I am very dissatisfied with the audience's excessive stunts in "The Great Sage of Love", thinking that the stunts used in "Journey to the West" are all for the needs of the plot, while "The Great Sage of Love" seems to be purely for showing off stunts.
However, the box office of "The Great Sage of Love" was good, and it achieved a box office of 25 million in the first week. In the next two weeks, "The Great Sage of Love" was dominant, and the final box office should be sixty or seventy million, and Liu Zhenwei should have made a lot of money.
After Zhang Ran saw the results of the first week of "The Great Sage of Love", he couldn't help shaking his head, Liu Zhenwei is a representative of treating the audience as fools, starting from "The Great Sage of Love", his movies are almost all about finding a group of actors to piece together randomly, and crazy money in the name of "Journey to the West". There is no respect for the film in his films, and there is no respect for the audience, and all the purpose is one word - money.
Although Zhang Ran hated Liu Zhenwei's behavior and felt that it would damage the market, he didn't care about it now, "Three Fools" was about to be released, and then it would be promoted on a large scale across the country.
At the same time, Zhang Ran took Jia Milk Liang and several of their leading actors to conduct small-scale screenings in universities in Beiping, Modu, Guangzhou and other cities, hoping to make a word-of-mouth field through the screening to ensure that the good reputation can continue after the screening.
In the process of screening, the audience's response was very enthusiastic, and they all cried and laughed. During the communication process after the screening, many college students said that this movie reflected everyone's voice and said what everyone wanted to say the most.
After the event, almost all the viewers who watched the movie recommended the movie to their friends in different ways. Zhang Ran's new film was originally highly anticipated, and now it is recommended by so many people, and the word-of-mouth is rapidly fermenting, and countless people's appetites have been suspended.
On the 12th, Zhang Ran suddenly received a notice from the Olympic Organizing Committee that his bidding team and four other teams entered the second round, and five teams needed to attend the opening and closing ceremonies in the conference hall of the Beiping Municipal Party Committee on the 14th.
After hanging up the phone of the Olympic Organizing Committee, Zhang Ran dialed the phone number of the bidding team members and told everyone the good news. Without exception, all the members were rejoicing.
At nine o'clock in the morning on December 14th, Zhang Ran came to the conference hall of the Beiping Municipal Party Committee to attend the meeting, and the other four teams had already arrived, they were the joint team of Zhang Yimou and Jack Morton, the joint team of the National Song and Dance Troupe CCTV Beiao Company, Gehua Group, and the core group of the People's Liberation Army's creation and planning.
The meeting was chaired by Liu Qi, mayor of Peking and chairman of the Olympic Organizing Committee, who first affirmed everyone's plan and told everyone that the second round of presentations will be made on January 24, and he also pointed out that the opening and closing ceremonies team may be reintegrated, rather than just handed over to one family.
Immediately afterwards, Liu Qi put forward suggestions for revising the second round of the presentation plan: "Everyone's plan talks a lot about culture, but less about the achievements after reform and opening up; second, how to reflect the spiritual outlook of the contemporary Chinese people needs to be considered; third, the desire and achievements of an open China to integrate with the world are still not fully reflected on the whole." On this basis, we put forward two themes, one is civilization and the other is harmony, and in the next stage, we will design the plan according to civilization and harmony. ”
The five teams present were a little confused, and they were going to make a second round of presentations in a month, and now they suddenly asked everyone to change the theme and do it again, and it was too late in time. And Zhang Ran, Zhang Yimou, and Ang Lee have all had movies released recently, and it is really difficult to be busy with movie promotion.
However, despite the difficulties, there was no room for negotiation in this matter, and the five teams all said that they would make new plans according to the concept of the new theme core and the requirements put forward by the leaders. Zhang Ran's team is relatively relaxed among the five teams, and the theme of their original plan is peace and harmony, and there is no need to break the muscles and bones, only need to adjust some of the programs.
After the meeting, Zhang Ran chatted with Li An and Zhang Yimou, who also came to the meeting.
Zhang Ran joked with Zhang Yimou: "Director Zhang, our movies will be released on the 23rd, please be merciful to your subordinates when the time comes!"
Zhang Yimou's "Hero" and "Ambush on All Sides" are very good at the box office, but they still can't be compared with Zhang Ran. This young man's movie wants word-of-mouth and word-of-mouth, and it wants a box office. He smiled and shook his head: ""A Thousand Miles to Ride Alone" is a literary film, and there is not much luxury for the box office, just keep the capital." Don't stare at me, your opponent is Brother Kai, I'm watching the battle from the side, watch you pinch!"
Li An laughed and said, "I see the three of you pinch!"
Zhang Ran looked at Ang Li and said with a smile: "Director Li, if you want to pinch your opponent, you are much stronger than us, "Brokeback Mountain" is this year's Oscar, and there will be more people you have to pinch in the next two months." But I'm optimistic that you will win the Oscar for Best Director this year, and I've watched the most popular films at present, and "Broken Arm Mountain" is the best. ”
Li An said with a smile: "The media of "Broken Arm Mountain" reflects that it is okay, but the subject matter is a bit of a loss, and this year's opponent is also very strong, it is difficult to say whether you can win the award, I hope to thank you for your auspicious words!"
When Zhang Yimou heard the Oscar, a trace of envy flashed in his eyes, he had almost won the three major film festivals, and there was a lack of an Oscar.
After a brief chat, the three separated, Zhang Yimou wanted to rush to Lijiang to prepare for the premiere of "A Thousand Miles to Ride Alone"; Ang Lee rushed back to the United States to promote public relations for "Broken Arm Mountain" and hit the Oscars, and Zhang Ran also had to be busy for the premiere of "Three Fools".
Coming out of the Beiping Municipal Party Committee, Zhang Ran was driving to the company when he suddenly received a call from Chen Kaige. He invited Zhang Ran to the premiere of "Wu Ji" on the phone, and his attitude was very enthusiastic.
The special effects of "Wuji" are made by heaven, Zhang Ran also made some suggestions, and Chen Kaige is very satisfied with the special effects of the movie. Although he is an opponent with Zhang Ran this time, he still hopes that Zhang Ran can attend his premiere and see his own film full of artistry and character care. (To be continued.) )