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?o?p4*a??' -?? With the rise of the film market, the audience's word-of-mouth has become more and more important, and small-budget movies like "Crazy Stone" have limited publicity expenses, and whether they can set off a movie-watching boom depends on the audience's word of mouth. Pen % fun % Pavilion www.biquge.info

That night, there were a lot of comments on the Internet about "Crazy Stone", and they were basically praise.

"It's so exciting, my biggest feeling after watching it is that the original comedy can still be filmed like this, this is different from the comedies I have seen before, not Zhou Xingchi's nonsense, nor Feng Xiaogang's mouth, it is a completely different new model, my cheeks are sour!"

"Ning Hao is a talent, Zhang Ran, Huang Bo, and that Daoist brother are really funny, I laughed and smoked, I must stand up!"

"This movie is so hilarious, my stomach hurts with laughter. However, Zhang Ran's role is so contrasting, I didn't expect him to play such a cheap role. ”

"I'll go, is Zhang Ran a teacher in the acting department? And he won an award in Venice! Feng Yuanyi and Chen Daoming are full of praise for his acting skills, you actually doubt his acting skills?"

"How could I doubt Zhang Ran's acting skills. But he is a teacher, I always feel that he is a more serious person, the role of Xie Xiaomeng completely subverted my impression, I didn't expect him to play such a cheap role so well!"

Zhang Ran has very few scenes, but he is the actor who has received the most praise, and everyone thinks that he has played Xie Xiaomeng, a cheap guy, alive. There are no small roles, only small actors, almost everyone who learns to act can say this, but there are only a handful of people who can really do it. Feng Yuan counted one, and now Zhang Ran can also count one.

Naturally, the media is not excluded, and the praise is almost one-sided.

""Crazy Stone", Ning Hao plays black humor to the extreme!" - Beiping Times

"Ning Hao changed to the comedy route, and the audience laughed!" - Beijing Entertainment News

""Crazy Stone" is full of laughter, and the group drama is brilliant and becomes a highlight!" - Xinlang Entertainment

Fueled by the media hype, "Crazy Stone" continued to be popular at the box office in the next few days, winning 27.95 million yuan in the first four days, and the box office in the first week exceeded the total box office of the previous life. Unfortunately, "Crazy Stone" didn't make it to the top.

This week, Cheng Long's blockbuster "Myth" continued its strong performance, closing 37.5 million again this week, winning the top spot in the weekly box office list. "Myth" is a commercial film, if according to the review vision of experts and scholars, there are many problems with the movie, but because the planning and director of the film are familiar with the audience's acceptance psychology, they deliberately set up a selling point that the audience particularly likes, attracting the attention of the audience, so the reputation of the audience is quite good, and many viewers are saying that the audience has not seen such a good-looking movie for a long time after watching "Myth".

There are three new films released on the same day as "Crazy Stone", the Hollywood movie "Fantastic Four", "Children's Dream" starring Andy Lau, and "If Love" directed by Chen Kexin. Among them, "Fantastic Four" won a box office of 18.75 million, and "Children's Dream" won 3.25 million. "If Love" won a box office of 14.55 million, and the performance was acceptable. However, the filmmaker claims that the cost of the movie is 80 million, and the calculation minus half is also 40 million, and the movie is definitely a huge loss.

After getting the box office report card of the first week, Chen Ziwen first dropped the cup, and then smashed the computer on the desk, and he roared angrily: "Zhang Ran, I swear to you!"

There was Cheng Long's blockbuster "Myth" in the past, and then there was the well-made and praised "If Love" in Venice, and the report card of "Crazy Stone" blinded many people's eyes, and the media exclaimed "box office dark horse", "crazy performance", and "Zhang Ran is second out".

The praise of the media, coupled with the promotion of netizens, almost no one in the country did not know about "Crazy Stone" for a while, and many people walked into the theater to see if it was really that funny. The movie did not disappoint the audience, many people came out rubbing their cheeks, which was so funny.

Due to the popularity of the movie, the classic lines of the movie began to become popular on the Internet and among young people, becoming the most popular words when people communicate with each other.

One of the most popular is Xie Xiaomeng's line of accosting Jingjing, in the café, in the library, on QQ, many people use Xie Xiaomeng's words to talk: "God is so unfair to me, I go to the library every day to read books, I have never seen you, maybe I enjoy this atmosphere too much, who calls me a poet, oh, my name is Qingcheng Wuji, call me Wuji, whenever I look at this ...... from this angle"

But the answer is basically the same: "Cut, you think you're Zhang Ran!"

The phenomenon of following the trend in the domestic film and television industry is particularly serious, and after a movie becomes popular, there are often a lot of movies that follow the trend. After "Crazy Stone" was wildly sought after by the audience, investors also began to go crazy for "Crazy Stone". The well-known screenwriter Shu Huan received several calls from people, all with the same purpose: to make a small production film like "Crazy Stone". When he chatted with other screenwriters around him, everyone exclaimed, and some people asked me to do "Crazy Stone"!

Shu Huan was very emotional, the screenwriting skills of "Crazy Stone" are superb, there is no idle pen, the connection is very exquisite, and it can withstand repeated scrutiny. "Crazy Stone" is all the rage, not because of its low cost, but for the only reason: it's a good-looking film. If you don't work the story, blindly following the trend will definitely fail.

Of course, some people questioned "Crazy Stone", thinking that the movie was too similar to Guy Ritchie's "Two Smoking Guns" and was a poor copy of "Two Smoking Guns", but it did not make any waves in the overwhelming applause.

In the following week, "Crazy Stone" continued to go crazy, driven by good word-of-mouth, it earned 24.45 million yuan this week, defeating "Myth", which was released for three weeks, and ascended to the top of the weekly box office list, with a total box office of more than 50 million.

On this week's box office list, "Myth" collected 18.15 million in a single week, with a total of 116 million cumulative box office. "Fantastic Four" won 11.25 million this week, while "If Love" only won 9.47 million at the box office, which is absolutely lost, and the worst thing is that the box office of "Children's Dreams" is only 2.43 million.

After the box office rankings were released this week, with its excellent results, "Crazy Stone" became more and more affirmed. The media and film critics began to turn to in-depth discussions, and everyone began to wonder why such a low-budget film could cause such a sensation, and what was so good about this movie?

The Peking Evening News reported on the weekly box office champion feat of "Crazy Stone" with a huge headline, and analyzed the reasons for the film's success: "When "Crazy Stone" was screened, people laughed basically every 2 minutes, making it the funniest movie of the year. The film has truly created a Chinese comedy genre, and "Crazy Stone" is a treasure hunting story as the core of the genre, which has a long history from "Men's Fight" to "Stealing the Day", and has a lot of mature experience that can be used for reference. Director Ning Hao knows very well that the story line with simple logic and clear direction of story advancement is necessary for successful commercial films. Its primary purpose is to entertain the masses, and everything else is secondary. For the jokes in the movie, he also thinks that they come from the public, and many of them are jokes in the local dialect of Chongqing, but they are still very fun to watch in the whole country. That's what the director is capable of. ”

Film critic Guan Yadi posted: "The attitude of the creator of commercial films must be consistent with the audience, but they must be more intelligent than the audience. At present, most of the audiences who are really used to buying tickets to enter the theater have been baptized by the spirit of Hollywood blockbusters for many years, so to win the hearts of the audience, only more wisdom than the audience and more effort can be made in the script and directing techniques.

Now there are too few directors in China who are really willing to tell stories and work stories, it can be said that there are only two, the first is Zhang Ran, and the second is Ning Hao. Thanks to Zhang Ran, he continues to dedicate great works to the audience, and he brought us the second director Ning Hao who can tell stories. Ning Hao's success gives us reason to believe that Zhang Ran's hosting of the Asian Film Academy will bring us more Ning Hao. When we have five, ten Ning Hao, then the spring of Chinese movies will really come!"

Film critic Zhou Liming, an expert on Hollywood, commented: "The screenwriter of "Stone" not only has Ning Hao, but also Zhang Ran and Yue Xiaojun, which is obviously a work of collective wisdom. The script creation method of collective wisdom of "Stone" may gradually change the creation mode of domestic commercial film scripts, and become collective wisdom plus professional division of labor. Because commercial films need creative sparks to collide with each other before they can reflect the effect, which is an important magic weapon for the success of Hollywood film script creation for a hundred years, relying on a group of meticulous people with a detailed division of labor to craft, the creation of the script of "Stone" is very close. ”

The cost of "Crazy Stone" is only a few million, and now the box office easily exceeds 50 million, which is already a big profit, and it must be a celebration banquet. Of course, celebration is only the second purpose, and finding an excuse to promote and stimulate the box office is the first purpose. Even "If Love", which lost money and sold underwear quickly, is holding a celebration banquet, and "Crazy Stone" will definitely have a special event.

The crew not only invited many media, but also invited many big-name stars to help, and the whole scene was very lively.

At the celebration banquet, director Ning Hao was undoubtedly the busiest person, and the media reporters directly surrounded him in the middle, throwing out questions like a cannon.

"Director Ning Hao, do you think the box office of "Crazy Stone" can be "Heartbreaker"?"

"I'm afraid it's more difficult. The main audience of "Crazy Stone" is young people, while "Sadder" is suitable for all ages, many young people bring their parents to watch it together, and the audience is much larger. ”

"Director Ning Hao, what are your plans next, can you reveal them? Is it a tragedy, or a comedy? or a science fiction film?"

"I'm going to continue making comedies and continuing the crazy series, the tentative name of the movie is "Crazy Trip", but it's just an idea now, and the script hasn't been finished yet!"

Zhang Ran saw Ding Sheng stunned at the high-spirited Ning Hao, and could guess what he was thinking. Ding Sheng has followed himself to make three movies, it is said that he should have submitted the script to himself a long time ago, and then directed the film alone, Ding Sheng does have this ability, but so far Ding Sheng has not mentioned the script. Zhang Ran never had a chance to ask him what he was thinking, and finally couldn't help it at the moment: "Ding Sheng, how many scripts have you written?"

Ding Sheng was slightly stunned, turned his head and said, "There are three!" but immediately added: "I'm not particularly satisfied, I'm still changing!"

Zhang Ran knew that Ding Sheng liked to write his own scripts, and Ding Sheng's scripts in his memory were all original. But to be honest, Ding Sheng's script ability is far inferior to Ning Hao, and Ning Hao also has a particularly big point, being good at learning from others: "Ning Hao will go to the company tomorrow morning to submit the idea of the script, and you will also come over when the time comes, and bring the script you think is the best." ”

Ding Sheng's eyes flashed with joy: "Okay!" (To be continued.) )