As we enter the new millennium, it seems that everything will be stained with the light of this new millennium.

Except for the Internet forums and the idle egg-sore magazines in the United States that advertise that the last day of 1999 is the end of the world, and the Great Demon King will come to earth to destroy the world, everyone else seems to be waiting for the new millennium.

Since the second half of 1999, new video games have been named "xxxx2000".

For example, the new work of Xiao Ai's specialty series "The Sims" is also called "The Sims 2000".

And the new series of "SimCity" produced by Takahashi is naturally "SimCity 2000".

However, although they are both 2000 generations, the changes that have taken place in the two games compared to their predecessors are not in the same direction.

The Sims series has been enriched with player-made expansions since the last generation, as well as official expansions, to an unprecedented level of gameplay.

The game "The Sims 2", although it has been launched for three or four years, is different from other stand-alone games, because of the continuous launch of expansion packs, the playability of this game has been constantly enriched, and I know that after three years, the number of players is still quite large.

This is definitely something that is unique in a game without an internet connection.

You know, the first leap in the playability of video games actually came from a series of groundbreaking moves made by Nintendo on the red and white consoles.

However, even the most fun game of red and white machine, excluding JRPG, the rest of the game will only take about two hours to play.

Even if you add the time to practice, it's only thirty or forty hours.

Although because of the type of game, players may still play it from time to time.

But it's never possible to keep a game and play it for three years.

However, The Sims 2 has done just that.

It's not like a real-time strategy game like StarCraft that can extend the life of the game through player-to-player interaction, but it does extend the time it will attract players through the expansion package.

Moreover, the profit margin of this game, which is mainly sold in North America, is much higher than that of other games.

It can be said that Wanhu Interactive Entertainment in North America has regarded the "The Sims" series as the flagship series of housekeeping.

After all, a game like "The Sims 2" has sold more than 5 million games on multiple platforms in North America, and the average sales of various expansion packs have exceeded 500,000, and the number of expansion packs, a total of more than 50 games, is really very rare, very rare.

Therefore, although Xiao Ai did not have any pressure when making "The Sims 2000", she just followed her instincts and did what she thought players might like, but those professionals in Wanhu North America have begun to carry out a series of packaging for this game.

Since the Atari era, game manufacturers who have launched games in the U.S. market have understood that video games are a strong advertising thing.

Especially when Atari was acquired by Time Warner, it even thought that as long as there were ads, even the game itself could be sold.

Hence the tragedy of the collapse of Atari.

But in the Nintendo era, the games launched on the Nintendo entertainment system were of very good quality.

After gamers in the United States began to accept Nintendo's game consoles, these games could easily sell more than a million units as soon as they were advertised, whether it was a TV commercial or a print advertisement.

It is precisely because of such a scene that American gamers now regard the game manufacturers as opponents that cannot be surpassed.

You know, it took Nintendo less than two years to cultivate dozens of games with millions of sales in a market that had completely rejected video games.

And the game "Super Mario Bros." was also a god at that time.

Until now, more than ten years later, Nintendo's Mario image is still constantly advertised in major sports events.

Wanhu Interactive Entertainment focuses on the North American market, and of course, it is also very concerned about this advertising effect.

However, Wanhu has always lacked a game suitable for all ages.

A game like StarCraft, although it has a lot of players, is not suitable for all ages, and it is only suitable for young lads.

Even when advertising on occasions like the Super Bowl, the advertising effect is not as good as it should be.

However, people like The Sims already have a broad player base. Whether it is a male player, a female player, a young player, or an elderly player, they can find their own fun games, and as long as they advertise, the income is very high.

Nick, the president of Wanhu Interactive Entertainment, started a "10 million publicity plan" without even seeing the full version of the game.

The $10 million in publicity is just the upfront publicity for The Sims 2000. Use it to build momentum before the game was released.

You know, the concept of $10 million in the last year of the twentieth century is not quite the same as the concept of $10 million two thousand years later.

The gold content of the dollar is higher than that of the later one, that is, the more valuable it is.

Even the propaganda department, which has always been very good at spending money, was a little stunned when he got the 10 million slip to spend casually.

How do you spend it?

Or......

It's better to make a TV series about The Sims 2000.

So, in the "Sims" community in North America, a story call began.

Manuscripts with a high number of votes will be adapted by professional screenwriters and finally put on the big screen.

American TV dramas are different from TV dramas in other countries around the world.

Because American TV dramas have very strict rules for the ratings of each episode, only if the ratings meet the predetermined standards, the show will not be cut and will be renewed.

Therefore, the American TV series stand out for its fast pace.

Especially the first few episodes of every American drama, which is basically all the essence of the whole show.

However, the "The Sims 2000" TV series, which is a large-scale promotional advertisement, naturally does not have to be so utilitarian.

The first season is expected to have a total of twelve episodes, with one episode per week, which can be played for exactly one year.

With a budget of 10 million, 5 million was easily spent at once.

As for why not make a movie?

There is no game adaptation of a movie, and there is no one who does not hit the streets.

Besides, 10 million is enough to shoot a work like "The Sims" without too many special effects.

However, today's Hollywood movies in the United States have entered an era of pursuing visual effects. , you are lonely, the young lady warms you with a movie