Movies are a core part of an ecosystem, but a movie is not necessarily the most profitable part of a small ecosystem, with product placement, peripheral products, video market, online platform broadcast copyright, TV station broadcast copyright......

These things vary according to the situation in different countries, such as the video market, China's share is very weak, and the US market is doing well.

Even if a movie loses money at the box office, it is likely to earn it back in subsequent development, which is a consideration based on different factors.

What if there was more than one movie?

Two, three, four......

When a lot of movies accumulate, there may be a quantitative change that causes a qualitative change.

In Gan Jing's opinion, Disneyland is the best example, but he knew this before, and he never thought about whether it was okay to be a hundred days red, after all, those things look very complicated, and he is not good at it at all.

However, if you are not good at it, the people in the company should know about it.

Gan Jing finally dialed the number of Liu Tao, the company's vice president, who was poached from Huayi, who was sent to develop the Asian market because of the turmoil in the TV series "Sage Lich", but still did a good job.

"Liu Tao, I have something to consult you, how is Huayi's commercial development in films?" Gan Jing chose Liu Tao to ask for a reason, he had the impression that there was a movie that did well in product placement, Ge You and Shu Qi's "If You Are Honest, Do Not Disturb".

Liu Tao was a little surprised to receive a call from his boss, he knew that Forrest Gump was busy in the United States.

"Business development? hmm...... It's complete. Liu Tao pondered for a while and gave such an evaluation.

Gan Jing thought for a moment and said, "Hang up the phone, is it convenient for you over there now?" Let's have a video chat about this." ”

Liu Tao was as good as a stream, hung up the phone, waved his hand to empty the room, put on his pants, washed his face, and opened his notebook.

Five minutes later, a one-on-one video conference connects.

"Tell me, I understand. Forrest Gump on the screen sat cross-legged on the sofa, his movements were not very formal, and his expression was slightly formal.

"For the commercial development of films, Huayi is the first batch to start in China. Boss, Huayi started from an advertising company, you know?" Liu Tao saw Forrest Gump nodding, so he continued, "Private companies, they are more fierce in doing things, and if they are not fierce, they will not seize the opportunity, and Huayi will not develop until now, from this point of view, I admire Erwang more." ”

Gan Jing continued to nod on the sofa and reached out to take the tea handed over by Awen.

"Because it started from advertising, Huayi's way of doing film and television is actually a bit similar to before, the commercial value is more broad, and product placement is only part of their films, and the directors commonly used by the company, like Feng Xiaogang, are not averse to stuffing advertisements into movies at all, on the contrary, I think he is quite welcome. ”

"In addition to this, in recent years, Huayi has been engaged in film branding, they have engaged in the concept of a film and television characteristic town, and their own investment in a film accounts for 20% or 30%, and then other film and television companies and local funds. Liu Tao smiled, "This is still very different from our 100-day red, our side usually accounts for the majority." ”

"Well, the choice is more cautious, and the box office is divided. "What Gan Jing wanted at the beginning was a boutique route, at least, not losing money is a goal.

"There are pros and cons to the two directions, but now looking at the operation of Huayi Film and Television Town, they are using film publicity in exchange for the equity of the town, not to mention whether they can attract tourists, but the local government is very welcome. Liu Tao said lightly, "Huayi is a listed company, and it needs something to stimulate the public's expectations for value." ”

Gan Jing squinted his eyes and thought, commercial real estate, brand authorization, and local cooperation, it sounds like there is a reference effect, although it is from a good relationship to a bad relationship, but in terms of the company's operating methods, the new 100 days red has a lot to learn.

Liu Tao in the video continued to talk about what he saw and heard in Huayi, in fact, this is why Huayi was furious because of Liu Tao's departure......

The default fee is not a loss.

Gan Jing sighed extra in his heart, and after Liu Tao had almost finished speaking, he asked, "What do you think of the model of Disney Amusement Park?"

Liu Tao was obviously stunned for a moment, and repeated: "Disney?"

Film and television towns and Disney amusement parks are two different things!

"Boss, I can't help it, I can't help it. Liu Tao immediately raised objections.

"Huh?" Gan Jing was a little surprised by his fierce attitude.

"It's too expensive, it's too expensive, it's too draining on cash flow, and you can't borrow that much money even if you borrow from a bank." Liu Tao's face changed, he originally thought that the boss wanted to learn Huayi and play with the concept of film and television town, but he never expected it......

Gan Jing didn't open the persuasion mode, mainly because he hadn't thought about it yet, today he just understood and consulted by the way, the start of a new project is a big deal, not to mention, it's just a very rough idea.

The video conference hung up, Forrest Gump on the American side put aside his thoughts for the time being, and continued to complete Paramount's public relations activities.

Is this something wrong or not?

Did the boss communicate with Chen Huihong?

What did he want to express when he called himself?

If you really want to play a commercial real estate amusement park, it can only be listed to play capital, well...... Is Bairihong going to open the road to listing? Is it to integrate Huaxia special effects or to list it separately?

What role can you play in this?

Liu Tao took a breath, took out his mobile phone and flipped out a person who was also from Huayi, and dialed it: "Hey, have you heard that there has been a rumor of going public recently?"

"Hey, have you heard about the recent news of going public?"

"Hey, is the boss planning to go public?"

"Hey, is the whooping red going to be launched next year?"

"Hey, is Bairi Red going to be listed this year?"

One call means a second call, and the message is a little distorted in the process of being delivered.

When Gan Jing received a call from Lao Chen, he was very puzzled.

"Forrest Gump, the company is developing very fast now, but if it goes public this year, it is a little urgent, and I think next year or the year after next is a good time. "Lao Chen is very solemn.

Gan Jing looked confused, listed?

This group of people is starting to think about going public?

Well, this suggestion, Lao Chen put it forward, did the management have a simple communication?

"I'll think about it. ”

Gan Jing said that he felt that this proposal from Chen Huihong, the representative of the management, was a bit sudden, so let's wait for the annual meeting dinner to talk in detail.