In any case, the world is changing.

Once a young child's toy may have been mud and sand, or glass marbles, but later on, it has become a video game console, and now it has become a more elaborate gaming mobile phone.

This is a kind of consumption upgrade, which some people call a consumption trap.

Why is it a consumer trap?

Because the more fun a video game console, as well as a delicate gaming phone, the longer you have to face it, and the longer you have to face it, the more likely you are to have eye problems.

After that, you need to look at your eyes and wear glasses.

The problems that would not have appeared because of the unneeded needs have also appeared one by one because of an inducement.

In fact, it's not just video game consoles that are becoming more advanced, but everything else is also becoming more advanced.

However, being advanced does not come without a price.

For users, the most direct price is that things have become more expensive. Not just a little, but a lot.

However, people's wages are not growing.

Therefore, it is only possible to buy things more selectively.

And people are more inclined to buy brands that they are familiar with, whether they have actually used them or where they have seen them.

Therefore, when the consumption power is not very sufficient, the advertising industry is becoming more and more prosperous.

Because, most of the similar products in this world are not as big as they imagined. Sometimes it's more about the power of faith.

Take Sony, for example.

Sony, which is in contact with optics, electronics, audio, etc., is indeed in a leading position in some fields, but does it really have black technology in every product?

Not really.

The so-called Sony has black technology, or Sony Dafa is good, most of the time it is just a kind of propaganda.

Why advertise this?

It is because when the product power is the same, consumers can choose their own products.

And if a company is involved in a wider range of fields, every penny of publicity costs, the effect will be better.

This is also one of the theoretical bases for some companies to continue to expand horizontally.

Of course, this expansion is not entirely about benefits and risks.

Where are the risks?

The risk is that the reputation of a product collapses, then it is likely to form a wildfire trend, so that the reputation of the entire brand will fall to the bottom.

Other companies, such as Procter & Gamble, are taking a different route.

Procter & Gamble has a dominant power in the field of daily chemicals.

Procter & Gamble's own products even once had a market share of more than 50 percent in a country.

And how do they do it? Is it a unified brand, so that consumers can establish a unified perception?

No, it's not.

In the 90s, when Procter & Gamble first entered China, when the average salary per capita was not more than 100 yuan, it launched a bottle of shampoo with a price of 19 yuan.

In addition, there are a series of relatively low-end shampoo products such as Rejoice.

Others include laundry detergent, laundry detergent and so on, and P&G is the same.

And why do they do that?

This is because they are only expanding in the field of daily chemicals.

If Sony's entry into different fields is horizontal expansion, then P&G is vertical expansion in one field.

Although a unified brand will strengthen the recognition of the brand, it will also make people have a stereotype of all the products of the brand.

Sony, for example, all its products are labeled as black technology.

This kind of uniform label is a good one.

But if you look at the Suzuki logo, you will think that it is a cheap car.

If Procter & Gamble has a unified trademark, will the existence of Rejoice lower the forced quality of Head & Shoulders, and whether Head & Shoulders should not be sold for nineteen yuan.

This is also why Volkswagen has acquired many car companies, and eventually there are more than 10 corporate brands produced under the entire Volkswagen Group.

Because, each brand, corresponds to a different market segment.

For example, Volkswagen's own Volkswagen brand is a brand for the Volkswagen, while Audi is a relatively high-end brand, and the upward supercar brand has become an exclusive toy for some wealthy people.

As a result, Volkswagen became the world's largest player in the automotive industry.

Even if Toyota sells similar cars to Volkswagen every year, Toyota, which only has two brands, is far less profitable than Volkswagen.

Sometimes it's funny.

It may be the same car, from the engine to the turf, to the shell of the car are similar, but as long as you change the logo and say that it is a different brand, the price can be different from a car.

That's the power of branding.

And which way are Wanhu going to go now?

Wanhu is currently going to take this line of Sony.

Although the production direction of Wanhu and Sony does not completely coincide, the nature is not much different.

The industries in which they are located are all high-tech driven industries.

Therefore, it is necessary to establish a unified brand to make consumers who buy products feel that this thing is worth the money.

Of course, the corresponding to the child is to ensure that the vast majority of the main products do have advantages over similar products on the market.

Secondly, even those products that do not have obvious advantages, do not have obvious disadvantages.

Wanhu is currently in the field of consumption, and the biggest advantage is Wanhu's mobile phone.

As the product of 15 years of accumulation, the technical strength of 10,000 mobile phones can be said to have reached a peak.

Due to the long enough time to prepare, Wanhu has a large number of related patents.

Even, even the patents for capacitive screens are in the hands of 10,000 households. What's even more frustrating is that 10,000 households and one company have six basic patents for capacitive screens, as well as 34 extended patents.

In other words, if other people want to use capacitive screens when they have entered, they must get the permission of 10,000 households. Otherwise, just wait for Wanhu's lawyer's letter.

Wanhu can rely on this period of competitor vacuum period to grow well.

It's just a pity that other companies in this world will inevitably not allow Wanhu to make money on their own.

Therefore, it is inevitable that through the courts, 10,000 households will be forcibly required to open the market.

For this situation, Wanhu can only delay time.

The final solution is not to support an opponent by yourself.

It's like Intel is to AMD.

Even, compared with the current closed operating system of Wanhu mobile phones, Wanhu is already planning an existing open source system.

The advantage of an open source system is that anyone can participate, and of course, if it's too open, piracy is okay.

This can not only be said that 10,000 households have the spirit of sharing, but also that 10,000 households cross the river and tear down the bridge, cutting off other game platform companies and also entering the mobile phone field.

The world's enterprises are generally black, and so are 10,000 households.