Chapter Thirty-Nine: Difficult [Seeking Collection!First Update]

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After about a month of familiarization, entering November, Wanhu North America entered the development period of telling.

Ten people.

Thirty people.

Fifty people.

One hundred.

One hundred and fifty people.

Two hundred.

In the end, the total number of salesmen in North America reached 200.

These salesmen are primarily responsible for selling Tetris handhelds to stores in various parts of the United States.

At the beginning, it adopted the strategy of first goods and then payment, and did not collect money if it could not be sold, and it also blossomed in small stores in the United States in a short period of time.

The reason why Wanhu North America is in such a hurry to expand its channels and recognize the first provision of large amounts of goods is to seize time and seize the Black Friday business war, so that as many stores as possible can have Wanhu's "Tetris" handheld.

Nick is not currently in charge of specific store promotions, but is in talks with several large supermarket chains. Wanhu's "Tetris" handheld, can it enter the Black Friday shopping manual.

For Americans, Christmas is much like the Chinese New Year. And just like Chinese want to buy New Year's goods, Americans also have to buy a lot of Christmas gifts, New Year's supplies and other messy things.

The shopping manual is the window for most people to understand the product.

Although in 1987 in the United States, the civilian Internet was already relatively developed, but the speed of the water pipe, which was smaller than a small water pipe, was quite difficult to see a picture.

Besides, computers don't even have a graphical interface now, and in this era when you have to give instructions when you start up, it's high-tech and complex, and you can only suffer if you use it to see goods.

Because of the abundance of goods, often the weight of a shopping manual, to reach two or three catties, a thick manual, like a big dictionary, before shopping, most families through this shopping manual, the family members want to want gifts and must-haves marked, when the time comes directly to the corresponding floor of the goods to kill.

For consumers, the shopping manual is their window into the product.

For businesses, the shopping manual is their window into the product for consumers.

In addition, although the shopping manual is thick, it is not a web page after all, and it is not possible to put unlimited product introductions.

Therefore, the limited layout has become the focus of competition for enterprises.

For large chain sales enterprises, the vast majority of manufacturers are vulnerable groups in front of them. Manufacturers who want to be on their shopping brochures, or shelves, often cost more than small grocery stores.

It is certain that the shipping price is low, but there are other things such as deferred payment and so on.

In this case, why do manufacturers still have to cooperate with large chain sales companies? It's because their sales ability is really strong.

"Manager Nick, if your company's products want to be added to the year-end business manual, the purchase price should be five percent lower, and the settlement cycle will be increased from three months to six months, and your company will also be responsible for printing 10,000 shopping manuals. ”

Said the director of a large supermarket chain in his forties opposite.

Because the shopping brochure has a large number of pages, it is printed in color on expensive copper plates. Therefore, the cost of each copy is not low, at least the quotation of the factory in the United States is the ex-factory price of ten dollars a book, not counting the freight.

And because there are so many "wronged" suppliers, in fact, supermarkets themselves will not print their own shopping manuals many times.

However, don't assume that the shopping brochure is given away for free.

No, no, no!

There is also a fee for shopping manuals, although the price can be said to be cheap compared to other books in the United States, but at that time it was expensive because other books were expensive.

When a university in the United States opens, if you buy a new textbook, the new textbook for this semester will cost at least $1,000 to make a foundation.

Therefore, most American college students are more inclined to buy old textbooks. There are even textbooks that can be passed down for more than ten generations, and they cannot be said to be "treasures passed down from the ancestors", or they can be said to be old and strong, until the textbooks are overvised.

Naturally, the publisher doesn't want students to do this, so the textbook is revised every year, although there are not many changes in general, but in places such as after-class exercises, the changes are quite large.

Developed Americans, even poor students, still don't use straw paper to copy questions like Chinese students of the same generation. As a result, photocopying has also become a major attraction of the university. Almost every university has a relatively large copy agency.

Nick was silent for a while and replied, "Another five percent price reduction is too much, a maximum price reduction of two percent, the checkout period of six months is too long, you must know that although our Tetris handheld is not a fast-moving consumer product, but it can't suppress so many costs, I think three months is more reasonable."

At the same time, 10,000 shopping manuals, too, is too much. You also know that most families already have old shopping manuals. We also plan to continue to promote it by means of posters and leaflets. ”

Nick bargained.

Although Wanhu's products are produced in China, the production cost is relatively low, but it can't withstand the exploitation of dealers. Also, there is more than one large supermarket chain, according to the shopping manual of ten dollars, this supermarket chain will cost 10,000 sets, what about the others?

If it were all of this standard, at least the shopping manual, 10,000 households would have to spend about half a million dollars.

If you add the publicity of leaflets and posters, the cost of publicity is likely to reach one million dollars.

One million dollars, or about 250 million yen.

If you advertise in newspapers, magazines, radio, or even television, it's a small amount of five million dollars.

But......

Even if Wanhu Headquarters fully supports the North American branch, it is impossible for Nick to think about it with his cecum when he has barely seen the benefits, has pressed nearly 500,000 US dollars of goods, and his personnel expenses are about to exceed 200,000 yuan.

Even if Takahashi agrees, others don't necessarily agree. Although it is said that Wanhu is largely Takahashi's Yiyantang, there is a board of directors, but there are only two of them, Takahashi and Pei, which are almost nothing.

However, it is impossible for Takahashi to manage everything, and if the people below think that the funds granted to the US branch infringe on their interests, they will also use various methods to deal with the US branch.

Therefore, although Nick did not doubt Takahashi's support for Wanhu, he was very skeptical that his colleagues in the headquarters and China branch would support him.

"I'm going to go to the bathroom. Nick came out of the conference room, washed his face, and sobered up, even if he was the head of the American branch, it was not easy to be a person!