On the same day, after Lu Weibo went home, he added fuel and vinegar to today's events in his circle of friends, and many insiders were upset for him. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

"What? This Su Qi is so arrogant?"

"Not only scolding you, but also about to do it?"

"It seems that the rumors are true, this is really a hooligan!"

"He's a singer and still comes to shoot commercials?"

"This gives him the ability, why doesn't he go to heaven!"

"Although our advertising circle is not big, it is not his turn to be a second-tier star to be presumptuous!"

Lu Weibo's connections are very extensive, and with this news, his circle of friends exploded, and under his description, Su Qi obviously became an arrogant person who despised the advertising circle, and even beat him.

This also made many advertisers emotional, angry at Su Qi's provocative behavior.

Of course, there are also some large advertising companies that just laugh at this matter, they are all relatively top professionals in the circle, and they have also had contact with Lu Weibo's character, and they know what he said, which is somewhat credible and some is not credible.

Su Qi is a well-known oil and salt who does not enter, a big hooligan in the entertainment industry, and when he was in the third line, he dared to be tough with the second-tier stars, Lu Weibo pretended to be forced in front of him, and it was estimated that he was beaten in the face.

However, other descriptions should be true, this Su Qi is going to get involved in the advertising industry?

Many advertising people are not very optimistic about this, shooting advertisements is a joke, the demand for creativity for this thing is not a star, and some people think that Su Qi is just messing around.

A singer crossed over to the world of advertising?

There is no intersection between these two industries!

In short, under Lu Weibo's circle of friends, the entire advertising industry quickly spread the matter, and many people had different opinions on it.

Some people even think that Su Qi is about to make a mistake, and they are waiting to see Su Qi's jokes.

And at this moment.

Cctv.

After Su Qi finished eating at a nearby fast food restaurant, he had now returned to the conference room, and everyone was discussing Su Qi's plan in full swing.

After a group of people watched it several times, they sent out some puzzles from time to time, and even Huang Yifan was pondering and asked: "Su'er, the plot of your advertisement is okay, but it's only okay, I don't see any characteristics." ”

Zhou Ming also said: "The protagonist had a car accident after abandoning the dog, but the dog did not abandon him, rescued the owner from the scene of the accident, accompanied him throughout the process, escorted him all the way to the hospital, and then typed out a row of words - "You can abandon it, but it will never abandon you", this is the plot of the whole advertisement, right?"

"That's right. Su Qi took a sip of hot water and nodded.

Seeing Su Qi nodding, several employees looked at each other, their faces were a little embarrassed, but judging from the plot, this advertisement is really ordinary, like this kind of abandoned story, they are not like no one has ever thought of it, but after it is really filmed, the appeal is not strong.

Huang Yifan held his forehead: "Su'er, we are so familiar, I'll tell you the truth, your advertising planning case is really ordinary." ”

Although the others didn't say it, their expressions had betrayed everything, and they agreed with Huang Yifan's words.

The creativity of this advertisement is really a little ordinary.

Su Qi sat in place, seemingly indifferent, still drinking tea and continuing to listen to them.

I saw Zhou Ming frowning: "And judging from the plot involved, there are also big scenes such as car accidents, so on the whole, the production cost is still relatively high, of course, it's not that we can't come up with this money, the key is that this advertising creativity is really average, and this money is not worth it." ”

Another employee also said, "Yes, yes, Professor Su, why don't you think about another one." ”

The others also agreed, but they sighed secretly in their hearts, Su Qi is a layman after all, and he doesn't understand the doorways here.

Before Lu Weibo's planning case, although the shooting techniques were a little bloody, the overall plot is still relatively innovative, and as he said, in the entire advertising circle, I am afraid that no one can shoot better than him.

But that kind of shooting technique, Su Qi would never agree to it.

Just kidding, this girl actually wants to abuse Qizai?

Although Qizai is almost immortal, if you cut it with a knife, it hurts!

What's more, Qizai's courage is so small, and Su Qi treats him as a family member in his heart, how can he send him out with his own hands and push him to the fire pit?

Huang Yifan said: "Su'er, I think you can also understand that this advertising plan may not be approved." ”

And all the people looked at him, waiting for his next step.

I saw Su Qi take a leisurely sip of tea, and said slowly: "Yes, this plot is really not new, but you have to figure out the selling point of my advertisement...... It's never been on the plot!"

"What?"

"Didn't put it on the plot?"

"This ......"

"If you don't put it on the plot, what else can you put it on?"

"Advertising sells creativity, what else can he do besides the plot as a selling point?"

The employees present were all surprised by Su Qi's words, and they all understood what he meant.

Huang Yifan also wondered: "Su'er, where is the selling point you said?"

Su Qi smiled slightly: "The camera!

"Camera?"

Everyone was stunned, only to see Su Qi explain: "Although this plot is ordinary, but think about it, what if you shoot it upside down? Or rather, play it upside down!"

"Play it backwards?"

The advertising people in the room couldn't help but ponder.

Su Qi continued to talk eloquently: "The shooting method of my advertisement is to shoot it upside down, and all the pictures are unfolded in flashbacks, do you think the first picture is the owner abandoning the dog? Wrong, that is the last picture! The first picture is the protagonist in a car accident and lying in the hospital!"

Then, Su Qi told everyone about this advertisement in detail, and this novel shooting technique made many people feel that their mouths were suddenly opened.

Shooting upside down?

They really didn't think of this before!

And according to Su Qi's description, the effect of shooting backwards is undoubtedly much greater than that of shooting forward, and the appeal will be increased by several levels.

First of all, because it is a flashback, the audience will definitely not understand it at first, and they will look forward to the development of the story, and have a sense of anticipation and curiosity about it.

It is conceivable that if you are shooting, as soon as the picture of abandoning the dog is revealed, the plot behind it can be guessed, so that the mystery will be gone, and people may change the channel directly.

But this one is different, once you shoot it upside down, the sense of anticipation comes out!

So, it's a great idea!

Wizard. What a genius!

A simple story, but because of this idea of shooting backwards, it has become extraordinary!

They are all professional in advertising, and they have been engaged in this advertising industry for many years, and after listening to Su Qi's explanation at this moment, they naturally understand the value of this, and they are all excited!

(To be continued.) )