Chapter 517: The right time, the right place, and the right people
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Zhang Ran was a little surprised, when we talked about it before, the government wanted to do it on its own, why now I asked if Century Summit was interested. Pen "Fun" Pavilion www.biquge.info he thought about it carefully, and he understood.
The most difficult thing about the film and television city is not the construction, but how to attract the crew to settle in after it is built. Domestic film and television cities have their own sales teams, pulling producers everywhere, hoping that the crew will settle in. However, most of the studios are not attractive to the crew, because these studios lack supporting facilities.
A few months ago, Zhang Ran was just a director, but now he has a very large film and television company in his hands, and there are many dramas to start. When a film and television city has a large number of crews settled in, it can develop, and then drive the development of tourism and other related industries.
In fact, Zhang Ran also had the idea of building a film and television base, and the plan submitted to Zhang Huijun at the beginning included a film and television base. It's just that he always thinks that it is better to have the base in Jiangsu and Zhejiang, because the weather in the north is cold, and the time suitable for filming is about 200 days a year; Jiangsu and Zhejiang have four distinct seasons, no severe cold in winter, no scorching heat in summer, and it is the best location for location; and there is also an advantage in Jiangsu and Zhejiang region is talent, there are many good universities in Magic Capital and Hangzhou, which can provide corresponding talents for the later stage of film and television.
It's just that Zhang Ran couldn't agree to Zhao Guoqiang's request, and now there are nearly ten film and television cities around Beiping, and in December, China Film launched a film and television base, preparing to build the largest digital production base in Asia. What Zhongying did was exactly what Zhang Ran wanted to do, if his base was placed near Beiping, he would have a serious collision with Zhongying.
Zhang Ran waved his hand and said: "We don't have this idea for the time being, the meal is to be eaten one bite at a time, we still simply want to do a good job in film and television production, and we have no other plans." ”
Zhao Guoqiang looked at Zhang Ran and said: "If Century Summit is interested in the project, we will give the green light in land approval and corresponding policies." ”
Zhang Ran really couldn't agree: "To be a film and television city, you must either occupy the sky, occupy the land, or occupy the people, and you can only do it if you have one of the three." Let's do it without taking any head, we will definitely not be able to do it. ”
Zhao Guoqiang said curiously: "The time and place are favorable, how can you say this?"
Zhang Ran explained: "Now there are hundreds of film and television cities in the country, some of which have formed a scale, and at the same time, there are many large film and television cities in various places. Now there are hundreds of film and television cities in the country, only 5% can make money, 15% are drawn, and the remaining 80% are in a state of loss. Ningxia Zhenbeibao Film and Television City is one of the few film and television cities that make money, and the reason why it can make money is because its rough and desolate scenery is not available in other film and television cities. If you want to shoot a Western-style drama, Zhenbeibao is the best choice, so Zhenbeibao can survive in the fierce competition.
And we don't have a unique scenery, close to Beiping, there are nearly ten film and television cities around Beiping, in December last year, the Huairou Film and Television Base of China Film Group has started construction again, we have no competitive advantage at all; there is a very unfavorable condition, from the end of October almost into winter, the grass and trees are withering, the landscape is depressed, it is not suitable for filming, and the time for filming for the crew is only about 200 days a year. We have neither the time nor the location, if we want to be a film and television city, the only chance is people!"
Zhao Guoqiang asked, "How do you talk about people?"
Zhang Ran said unhurriedly: "I really can't find a suitable example in China, just take Hollywood as an example, we all know that Los Angeles is a movie city, and Hollywood is here, but in recent years, there has been a phenomenon in Los Angeles, and the film and television industry has begun to hollow out." Films from major companies are basically not made in Los Angeles, but are shot in other states, and even in Canada, and my "Time Warrior" was shot in Vancouver, Canada. The fact that studios don't shoot locally in Los Angeles has left filmmakers in Los Angeles without jobs, while Vancouver, Canada, has become a northern film center. The reason for this change is that other regions are implementing tax refund policies, with Vancouver rebates up to 30% and Los Angeles having none. We spend 100 on filming in Vancouver, the government subsidizes us 30, and in Los Angeles 100 is 100, so the film company naturally chooses Vancouver. ”
Speaking of this, Zhang Ran looked at Zhao Guoqiang and said: "If we have a similar policy and do not require a 30% tax refund, as long as we can get a 15% tax refund, I believe that there will be an endless stream of crews who come to film." If you can get a 30% tax refund, even foreign crews can come over to film, but can you give this policy?"
It is not uncommon for the government to subsidize certain projects, but there is no precedent in China for subsidizing all crews who come to film, and it will face various problems such as false reporting. Zhao Guoqiang didn't dare to take this risk: "If you do it at the peak of the century, we can subsidize the land fee, but the tax rebate you said is unrealistic." ”
Zhang Ran knows that this will be the case, and there is also a lot of opposition to the tax rebate policy abroad, and many state legislators and state legislators in the United States believe that the tax rebate for the film industry will not be able to further stimulate economic development. It is almost impossible to implement this policy in China, there are too many things involved, at least there was no place in China to introduce a similar tax refund policy before his rebirth.
Zhang Ran waved his hand and said: "Without policy advantages, it is difficult to attract the crew, and it is difficult for the film and television city to do it." ”
Zhao Guoqiang said with a smile: "I remember when you said that it can be made into a film and television base that includes film and television shooting, catering and accommodation, sightseeing and shopping, entertainment and leisure, and can be made into a new business card of the entire city." ”
Zhang Ran scratched his head, he was fooling at the time: "It's not that we can't do it, it's just that we don't have experience in this area, so it's not suitable." ”
Zhao Guoqiang said: "Oh, tell me your opinion." ”
Zhang Ran groaned: "Domestic film and television cities basically use film and television bases to drive tourism as a profit model. This model is mainly to attract crews through low rents and large-scale venue construction, and then attract tourists, star chasers, extras, etc., to promote the development of tourism. If we build a film and television city, it is very difficult to attract crews in the absence of time, place, and policy support. It's better to change the mode, let the crew film when there is a crew, and make an open park when there is no crew, so that everyone can come in and play for free. ”
Zhao Guoqiang said puzzledly: "Tickets are an important source of income for the film and television city, let everyone come in and visit for free, so what do you rely on to make money?"
Zhang Ran smiled and said, "I heard something from the students in our class, there is a park in the student's hometown, and there are millions of dollars in income from tickets every year. Because the park was in disrepair, the city government was preparing to renovate the park, and some experts suggested that it be made an open park. Many people don't understand that the income of the park depends on the admission fee, and if the fence is torn down, where will the income come from to make it an open park? Experts say that in the past, you had to buy tickets to enter the park, and there were very few tourists, but the number of people who made an open park was ten times that of the past, and these people would eat, drink, and play after they arrived in the park, so we would provide them with these services, which would be much better than selling tickets. It turns out that the experts are right, after making an open park, the annual income will exceed 100 million yuan!"
Zhao Guoqiang was even more puzzled: "I see that you have a lot of research on film and television cities, why don't you want to do it?"
Zhang Ran spread out his hands and said helplessly: "The peak of the century has limited funds and manpower, and the company's focus is film and television production, so it really has no ability or capital to operate such a large-scale film and television city." ”
When Zhao Guoqiang saw Zhang Ran say this, he couldn't be reluctant, bowed slightly, and said: "We still build the film and television city, if there is a suitable scene, you have to come to our side!"
Zhang Ran immediately said: "This is certain, after the movie is released, we will definitely launch a TV series version, and we will definitely come over to shoot." ”
After finishing the matter, Zhao Guoqiang didn't say anything more, picked up the teacup in front of him, pinched the lid and gently pulled it, but he didn't mean to drink it.
Zhang Ran knew that this was a send-off, stood up and said something, and left Zhao Guoqiang's office.
Zhang Jingchu, who was reading the newspaper outside, saw Zhang Ran come out, put down the newspaper and greeted her: "Finished talking?"
Zhang Ran smiled at her and said, "After talking, let's go!"
Zhang Jingchu was in Tangshan for the first time, and Zhang Ran took her to visit the earthquake monument first, and then came to the memorial wall for the victims in the earthquake site park.
The 7.28-meter-high black memorial wall symbolizes the date of the earthquake on July 28, 1976. The names of the 240,000 victims of the earthquake are densely engraved on the walls, and the golden font is engraved on the black walls that are lined up for 500 meters, solemn and solemn.
Standing in front of the monument and looking at the names one by one, Zhang Jingchu only felt that her heart was very heavy, and her eyes couldn't help but be a little red.
Zhang Ran also felt uncomfortable, and turned his head to the side, he noticed that an old man was staring at the memorial wall, muttering something in his mouth. The old man was a little familiar, as if he had seen it somewhere.
At this moment, the old man said to the wall, "I will come to see you again in two days." ”
Zhang Ran was hit instantly, at the end of Feng Xiaogang's "Tangshan Earthquake", there was an old man facing the wall and saying "I'll come to see you in two days", he thought it was designed by Feng Xiaogang, but he didn't expect it to be true. He opened his mouth and shouted, "Uncle, please wait a minute!"
The old man looked at Zhang Ran, and his eyes lit up: "Are you Director Zhang Ran?"
Zhang Ran hurriedly stepped forward and said politely: "Uncle, I am Zhang Ran, and my profession is a director." ”
The old man hurriedly stretched out his hand and said, "Director Zhang Ran, hello, I didn't expect to meet you here." ”
Zhang Ran shook hands with the old man and said, "Uncle, hello!"
The old man said happily: "I especially like your "Aviator", which captures the feeling of the seventies and eighties, and is very kind. Later, when I heard that you were going to shoot a big earthquake, I thought I was looking for the right person. I have always been very concerned about this matter, and later I learned that I was going to build a film and television base in Nanhu to shoot, and I took my little granddaughter to see it every once in a while. ”
Zhang Ran hurriedly said: "Thank you for your attention, I want to ask, are you here to see your relatives at home?"
The old man nodded and said, "Yes, come and see my father, sister, and 5-year-old son." ”
Zhang Ran nodded slightly: "Uncle, can you talk? I want to ask about the situation during the earthquake, is it okay?"
The old man smiled: "Yes, of course." ”
Zhang Ran and the old man found a chair and sat down, and then chatted. Zhang Ran basically didn't say anything, mainly the old man was talking, listening to him talk about the situation at home, the situation when the earthquake happened, and listen to him tell some stories and experiences of other people.
Zhang Ran chatted with the old man for more than half an hour, and made up his mind to keep that shot. He looked at the old man and said, "I want to add a scene at the end of the movie, please play it, and you say to the earthquake memorial wall, 'I'll come back to see you in two days.'" After that you get on your bike and slowly fade out of the camera. Subtitle on the side and type out your name and experience. I don't know, can I?"
The old man laughed: "Yes, I'm still thinking about signing up when you recruit extras!"
Zhang Ran also laughed: "Then this matter is decided!" (To be continued.) )ad_950