Xingang and Pujiang are a choice that must be weighed against the pros and cons for Disney. As early as 1991, Disney has been eyeing the economy to take off and has a huge market of 1.2 billion people. And has sent people to Xingang, Shencheng, Pujiang, Zhucheng, Guicheng and other places to investigate, for Disney, a well-known cultural brand, Xingang and the mainland cities that are very hungry for foreign investment attach great importance to each other, and all cities are trying their best to cooperate, and strive for Disney's project to be able to fall locally, all of which are hesitant to provide a variety of preferential and support, bleeding heavily on many issues, giving a jump price, but the Disneyland project has always been "only listen to the sound of the floor, no one comes", that is, the thunder is loud, the rain is small.

The investment in the theme park is huge, at least hundreds of millions of dollars of investment, Disney must be cautious, but also very picky, so in the whole project inspection process, full of endless inspections and negotiations, in addition to inspecting the local investment environment and market environment, but also to compare and strive for the conditions given by various places, and try to "reduce prices" through competition in different places, and strive for better conditions. For example, the Zhucheng city government has given many attractive preferential conditions, including providing land use rights free of charge, cooperating with the construction of the project to provide the planning and construction of transportation, communications, hydropower and other infrastructure required by the project, as well as a number of preferential policies for foreign investment, and even agreeing to Disney's request to grant visas to foreign tourists.

However, Zhuhai's domestic and international popularity and influence are relatively small, and the transportation is not very convenient, at least in terms of international flights and railway passenger transport, it cannot be compared with Pujiang and Xingang.

So after years of investigation and comparison, Disney still set its sights on the two cities of Xingang and Pujiang, although they are still in contact with Zhucheng, but more to use the conditions given by Zhucheng to put pressure on Pujiang City and Xingang, trying to make these two cities willing to provide the same discounts.

In terms of the choice of the two cities, Xingang and Pujiang, compared with Pujiang, Xingang has a more international environment, a more modern city, a stronger local consumption capacity, and a more open investment environment.

Although Pujiang is the city with the best degree of internationalization and modernization in the mainland, the gap is still relatively large compared with Xingang. Pujiang's local income level and consumption power cannot be compared with Xingang, and Pujiang, as a financial center in the mainland, has a superior investment environment, but it does not have any advantages compared with Xingang as an international financial center.

Disneyland is built in Xingang, which can be based in Xingang locally, radiating South China and Southeast Asia, with huge market potential. If it is built on the Pujiang River, it will mainly face the mainland, especially East China.

The mainland's tourism market has not yet exploded, but the potential is undoubtedly huge.

There are many reasons why Disney chose Newport, but one thing is certain: they believe that Newport's Disneyland will also attract mainland tourists.

Compared with Xingang, Pujiang has the advantage that it is cheaper and more convenient for mainland tourists to visit. In fact, even after the return of Xingang, it has become more and more convenient to go to Xingang, but because of the higher prices in Xingang, traveling to Xingang is still a high cost for mainland residents, which will greatly reduce the number of potential tourists to Xingang Disneyland. In contrast, a trip to Pujiang is cheaper, more convenient, and has a higher number of potential tourists.

Even though the SAR government is very keen to promote the establishment of Disneyland, for Xingang, which is extremely short of land resources, the land they can take out is smaller than any Disneyland that has already been built, and there is little room for expansion in the future. In terms of land, Huixun District can easily provide the land needed to build the world's largest Disneyland, and as long as the investment is in place, land is not a problem at all.

In order to compete for Disneyland, the Newport government also gave quite favorable conditions. Due to the huge investment in the theme park - the total investment of Newport Disneyland is estimated to be 30 billion, including the construction cost of the park, as well as the infrastructure projects around the park, if it is operated by private capital, it is obviously out of reach to recover the cost. Therefore, the plan proposed by Xingang is to participate in the investment by the government, in a total of 30 billion investment, excluding 13.6 billion yuan of infrastructure investment, the construction cost of the theme park is expected to be 14 billion yuan, and the land cost is 4 billion yuan, in the plan proposed by the Xingang government, the land cost is in the form of subsidiary share capital, and the Xingang government injects an additional 4 billion yuan, which can be converted into the company's common shares when the park's performance is ideal, but it limits the intelligence to start converting five years after the theme park is completed and opened, and limits the conversion ceiling to increase by 5 per year%, but the maximum conversion amount in any one year shall not exceed 10%, which means that if all subsidiary shares are converted, it will not be completed until at least 25 years after the opening of the park. If you add a construction period of four to five years, that is, it will take 30 years, and then the four billion converted shares will probably not be much as the price rises and the scale of the park expands.

In addition to the 4 billion subsidiary shares, of the 14.1 billion needed for the construction of the park, the investment is organized according to the debt and net assets to four to four, that is to say, the 14.1 billion construction cost, the investor invests 5.7 billion, and the remaining 8.4 billion is invested through loans. Of the $8.4 billion loans, $6.1 billion was repaid over 25 years by the government, leaving $2.3 billion, or just over a quarter of the total loans, through commercial loans. According to this plan, Walt Disney in the United States only invested 2.4 billion, and obtained the total construction cost of more than 18 billion, with a total investment of up to 30 billion yuan of nearly half of the rights and interests of the project, and Disney can also directly obtain licensing fees from the park, basically regardless of the operation of Newport Disneyland, Disney can make a lot of money, and the investment risk is very small.

In contrast, as the first Disneyland outside the United States, Japan's Tokyo Disneyland adopts a completely different approach from Hong Kong, Tokyo Disneyland is completely invested and operated by Japanese companies, using a franchise model, that is to say, Tokyo Disneyland only needs to pay a certain percentage of the license fee to Walt Disney every year, and does not need to pay dividends with Disney, and Disney does not participate in the operation and management of the park, but is only responsible for coordinating and urging the implementation of Disney standards.

Tokyo Disney was the first Disneyland owned by Disney overseas, and Disney was not very confident that the park would succeed overseas, and Japan at that time adopted strict restrictions on investment projects from overseas, which led to the adoption of a licensing model with relatively low investment risk. With the success of Tokyo Disneyland, which even surpassed the number of visitors in the United States, Disney was naturally reluctant to watch others make a lot of money, and later Disneyland Paris adopted a joint venture model of direct participation.

Pujiang began negotiations with the Disney Company almost at the same time as Xingang, and in order to compete, the two places vied with each other to offer preferential terms, compared to Xingang, which has deep pockets and is eager to boost the economy that has fallen into a downturn after the financial crisis through Disneyland, Pujiang City can get its hands on other than cheap and vast land, and there are not many advantages.

In particular, the Xingang government is willing to invest directly, and provide a total of nearly 10 billion government loans, as well as tens of billions of supporting infrastructure - this is not available in Pujiang City at this time, in the case of a large-scale outbreak of the tourism market, Pujiang City is impossible to come up with 20 billion yuan to invest in a theme park project, Pujiang City's current financial strength is far from being compared with the future, otherwise they will not be overstretched for the relocation of Pujiang Iron and Steel, for the construction of the deep-water port.

In this case, Disney had been increasingly inclined to place a third overseas Disneyland in Newport, until Bao Feiyang intervened in the negotiations through Tang Sheng Culture.

Future development will prove that Newport Disneyland is not a successful project, from the park itself, Newport Disneyland is in a state of loss for most of the time, and the annual number of visitors to Newport Disneyland is only seven or eight million at its peak, which is not comparable to Tokyo Amusement Park, which has more than 30 million visitors per year, and is not even comparable to Paris Land, which is regarded as a failed project of Disney Company.

Disney expects Newport to attract local tourists, but also to attract tourists from Southeast Asia and the mainland, in actual operation, Newport Disneyland has indeed done so, Newport at its peak, local tourists are only about forty percent, mainland tourists more than three percent of the total, and a quarter of international tourists, but even so, Newport Disneyland is still a loss, and the annual visitors are only about seven million, only half of Disneyland Paris, less than one-third of Los Angeles Park, A quarter of Tokyo Disney's, an eighth of Orlando Disney's, and the park itself has invested as much as 14.5 billion, and the cost of recovery is far away.

The main problem with Newport Disneyland is the number of local visitors, Newport has a population of only 7 million, and the number of local visitors has reached more than 2 million, which is already a very high rate, and more than half of the international visitors, the ratio of international tourists is also the highest among the major parks, and in terms of these figures alone, Newport Disneyland is still very successful.

In contrast, the population of Tokyo and Los Angeles is close to 40 million, Orlando is nearly 20 million, and Paris also has a population of more than 10 million, not to mention that Disneyland in these cities can radiate the entire country, it is very convenient for Americans to go to Orlando and Los Angeles, and it is also very convenient for Japanese to go to Tokyo.