Every year from December to February, dozens of film awards are presented in North America, forming a unique awards season. Pen "Fun" Pavilion www.biquge.info

Among all the awards in the awards season, the most important award is undoubtedly the Oscar, which is the supreme symbol of honor in the mainstream Hollywood film industry; the most professional is undoubtedly the major union awards, which are selected by relevant practitioners, actors and directors, and the relevant professionals are certainly more reliable than other candidates; and the star shines the brightest is the Golden Globe Awards, which has become the year-end party with the most lace news, the most topics, the most guests, and the most attention in the long river of development in the past 60 years.

Everyone knows that the Oscars are a game of public relations, but the Oscars are selected by more than 6,000 elite insiders in the international film industry. Public relations not only needs to spend a lot of money, but also time-consuming and laborious, and the public relations of the Golden Globe Awards is much easier, after all, the jury of the Golden Globe Awards is more than 90 people, and it takes one to organize a private screening for the judges, and the dinner and reception only need to entertain more than 90 people.

At the end of November, Lionsgate arranged a private screening of "The Aviator" for the Golden Globe judges and held a reception. The Golden Globe Awards have always been who I face, I will give face, and whoever does not give me face, I will not give face. Queen Hepburn won four Oscars, but never a Golden Globe because Hepburn refused to participate in various awards, including the Oscars. The Golden Globe Awards were not awarded to Queen Hepburn once because you didn't come to participate, and I won't give you the award once. "The Aviator" gave the Golden Globe Award judges enough face this time, and it is the winning work of the Golden Lion Award, with excellent quality, and it is not surprising to be nominated.

There are two domestic films on this year's Golden Globe Awards nomination list, which were originally news worth cheering about, and may even be hyped up as a showdown between Zhang Ran and Zhang Yimou, but this time, although there are many media reports, it has not caused enough response, and now the attention of the domestic media is focused on Feng Xiaogang's "No Thieves in the World".

Feng Xiaogang's "No Thieves in the World" has a good reputation, and the box office has also exploded, with a total box office of 53 million in the first four days, rave reviews, and the headlines of the entertainment section of the mainstream media belong to "No Thieves in the World".

Compared with the previous Feng's New Year dramas, "No Thieves in the World" is much more exquisite and rigorous, and the artistry has also gone up a notch. For a long time, although Feng Xiaogang's New Year films have dominated the New Year stalls several times, they have no choice but to be applauded, and critics and the art world always think that they are too popular and not high-grade enough, and they are not even qualified to be shortlisted for expert awards such as the Golden Rooster. Although Feng Xiaogang comforted himself with all his strength that he was making a purely commercial film, in fact, he still cared about the opinions of others, especially experts. In "There Are No Thieves in the World", we can see Feng Xiaogang's ambition to enter the film festival and want to curry favor with the art world and critics!" -- Peking Evening News

"Comparing Feng Xiaogang with Zhang Yimou, these two are probably not happy. But a few of my colleagues went to see "No Thieves in the World", but they thought that Feng Xiaogang had completed what "Ambush on All Sides" had not done: he made a good-looking commercial film, and he successfully made the audience cry. -- West China Metropolis Daily

Although some people question the authenticity of the story of "No Thieves in the World", the lack of the consistent Beijing-style humor style of Fung's works, and the unsatisfactory ending as a Chinese New Year film, Fung's New Year works have passed the test of the market and have become a well-known brand and box office guarantee. "There Are No Thieves in the World" is popular across the board, which once again proves the unfailing banner of Feng's Chinese New Year films, and also makes people see the hope of domestic films again. - Yangcheng Evening News

On the Internet, the discussion about "No Thieves in the World" is also very loud, and the praise is rave reviews, and Feng Xiaogang has achieved a gorgeous turn.

"The ending was very unexpected, I thought it was a comedy. When I saw that the policeman took Andy's mobile phone and sent the last text message for him, he cried, and the Chinese police turned out to be so humane. If you're not crying, please raise your hand!"

"Ge You's acting skills really don't have to be said, just a sentence is a classic! Do you know, what is the most expensive talent in the 21st century! I hate robbery the most, there is no technical content at all!"

"Fan Wei is so funny!" "Let~~I~I~ rob first." I'm laughing to death!"

"Silly Gen seems to be played by the little boy from Henan in "Blind Well", and he acted very well!"

There are also criticisms of "No Thieves in the World", mainly focusing on product placement. Feng Xiaogang's film placement advertisements are no longer a matter of one or two years, but there are so many advertisements in "No Thieves in the World", cars, mobile phones, credit cards, and newspapers all become the background or props in the film, and sometimes people will make people play.

However, compared with "No Thieves in the World" in Zhang Ran's memory, Feng Xiaogang avoided another major flaw, the special effects of the movie. The computer special effects of "No Thieves in the World" in the previous life were not exquisite, for example, Andy Lau and Lin Jiadong competed to cross the tunnel with guts, and it was easy to see the traces of computer synthesis, and even the edges of the characters were virtual. This time, the special effects of "No Thieves in the World" are very real, the investment in the movie is larger, and the special effects are made by heaven, and the level is naturally much higher.

In terms of the quality of the movie, this time "No Thieves in the World" is stronger than the version in Zhang Ran's memory, and the popularity of the movie after its release is also greater.

In Huayi's office, Feng Xiaogang laughed proudly. is not only because of the box office explosion of "No Thieves in the World" in the first week, but more importantly, the popularity of "No Thieves in the World" crushed the news that "The Aviator" was nominated for the Golden Globe Award, and did not make "The Aviator" make too many waves.

Wang Zhongjun had a smile on his face: "It seems that the Golden Globe Award nomination is Zhang Ran's hole card!" He wants to use the Golden Globe Award nomination to create a topic, and even hype up the duel with Zhang Yimou, but this time it didn't stir up!"

Wang Zhonglei also said: "This time he miscalculated, he didn't expect Xiaogang to make action movies, and he didn't expect "No Thieves in the World" to be popular all over the country and arouse heated discussions across the country!"

Feng Xiaogang said proudly: "No matter how good the trophy is, it can't compare to the reputation of the people, how the movie is, the audience still has the final say!"

Before the movie was released, Huayi's expectations for the movie were 100 million, and now the box office has reached 53 million in the first week, and the movie's reputation is good, breaking 100 million is just around the corner, and there is even a chance to hit 150 million, they have enough reason to cheer!

In the evening, "No Thieves in the World" held a celebration banquet in a hotel in Beiping, and the double harvest of word-of-mouth and box office made Feng Xiaogang raise his eyebrows and be full of spirits.

In an interview, a reporter asked: "This time, "No Thieves in the World", "Aviator" and "Kung Fu" were all released in the Lunar New Year file, and the opponent is very strong.

Feng Xiaogang became modest: Zhang Ran and Stephen Chow have greater appeal than me, and they have to admit this fact. For example, if an actor receives an invitation from me, Zhang Ran, and Stephen Chow at the same time, the actor will definitely give priority to their films, and I also understand that you can't be angry or jealous about this, you can only catch up and improve the attractiveness of your own films. ”

A reporter immediately asked: "Does Director Feng feel that he has no chance of winning this New Year's war?"

Feng Xiaogang said with a smile: "Their goal is the whole world, but I am directly targeting the Chinese." I definitely can't play Zhang Ran when playing technology, and I can't compare to Xing Ye when I play comedy, but I also have my own advantages, to paraphrase Zhang Ran, I am more down-to-earth than them, and I know what domestic audiences like to watch. Everyone has seen the quality of "No Thieves in the World", I haven't watched their movies yet, it's too early to say whether to win or lose!"

Feng Xiaogang is the king of the Chinese New Year, Zhang Ran is the king of the mainland box office, and his movie is the first time to be released in the mainland, it is difficult to say how many audiences are willing to enter the cinema to support. Stephen Chow didn't dare to slack off in the slightest, and in the past few days, he has been flying all over the country, working tirelessly to give speeches in major colleges and universities to warm up for his "Kung Fu".

On December 14th, Wei Junzi published an article "The Battle of the New Year, Who Dominates the Ups and Downs", the article believes that Feng Xiaogang can be called the leader of the New Year, Feng Xiaogang, Ge You, Andy Lau, and Liu Ruoying's lineup is like a dragon slaying knife, which can command the heroes. Stephen Chow is a mythical character of Hong Kong films and the founder of nonsensical comedy, and "Kung Fu" is his first film to be released in the mainland, and the quality is high, just like the sword of heaven, and the sword of heaven will not be able to compete with Feng Xiaogang, the king of comedy in the mainland? Zhang Ran is the king of the box office in the mainland, but this time "The Aviator" is more artistic and has a unique style, and it is difficult to say whether the audience can accept it.

After this article was issued, it caused dissatisfaction among Zhang Ran's fans: "Zhang Ran is the king of the mainland box office, and the box office of both movies has exceeded 100 million. Feng Xiaogang has been making movies for so many years, and none of them have exceeded 100 million, so he is embarrassed to call him the supreme martial arts?

"Feng Xiaogang is not as good as Zhang Ran in terms of level or fame, what can he call him king? Feng Xiaogang looks like a drop of blood, and he looks like a villain at first glance!"

After all, Feng Xiaogang has been the king of the Chinese New Year stalls for a few years, and there are not as many fans on the Internet as Zhang Ran, but he can't be underestimated, and he immediately counterattacked: "See you or leave, Party A and Party B, haven't you seen it?

"Zhang Ran didn't meet an opponent when he had a good box office before, but this time he met Director Feng, who wins and who loses is not certain!"

The fans of both sides quickly became a mess, and soon after Stephen Chow's fans were also involved, it turned into a melee, and for a while, there was no quarrel.

In the office at the pinnacle of the century, Ning Hao said solemnly: "Feng Xiaogang's previous movies did not do well in the audio-visual language, and many people said that his movies had a TV drama flavor. But this time, I put a lot of effort into the audio-visual language, and the shooting was really wonderful. But I think it's not Feng Xiaogang who is really scary, but Stephen Chow, to be honest, John Woo, Ang Lee, and Chinese directors are all counted, and whoever encounters Stephen Chow is considered a natural and man-made disaster. It is equivalent to irresistible factors such as war, flood, earthquake, etc. We can ignore Feng Xiaogang, but we must pay attention to "Kung Fu"!"

Qiu Yuanxu nodded slightly: "I heard from a friend that "Kung Fu" was shot very well, and the watchability is above "Shaolin Football", with a large number of special effects and action scenes, which is very exciting." However, after two months of promotion, our movie has accumulated a lot of popularity, and we won't lose!"

Wu Ruide said: "Zhou Xingchi's most powerful thing is the passerby audience, and he has a very high popularity among passers-by. Although Zhang Ran is famous, he is definitely not as popular as him in terms of popularity. We have accumulated a lot of passers-by through "Dream Chasing Pure Heart", but it is not enough, we must maintain exposure in the next few days, we have contacted several programs including "Happy Camp", and the exposure rate of these programs is very high!"

Zhang Ran is very relaxed, "The Aviator" won the Golden Lion Award at the Venice Film Festival, and he has returned to his original cost just by selling overseas copyrights, and he has no worries, and said with a smile: "Such a fierce Chinese New Year file may be unprecedented in China, and it will definitely leave a famous film history." Victory or defeat is actually not that important, but if I can win Zhou Xingchi, I am still very much looking forward to it!

The promotion of "Aviator" officially started from the "Dream Chasing Pure Heart" list in October, and "Dream Chasing Pure Heart" has become popular all over the country in the past two months, after two months of bombardment, the movie has accumulated a lot of popularity among passers-by and audiences, and it can be said that passers-by know it.

These days, in order to promote the movie, the official website and post bar of "The Aviator" are also running in an all-round way, and actively interact and cooperate with the official websites of Zhang Ran and Zhang Jingchu's fans to promote the film together. Many fans spontaneously went to major forums to promote it, and pasted posters of "Aviator" all over major forums.

Soft propaganda is powerful, hard advertising must not be ambiguous, "Aviator" is ready for 15 million publicity costs, for publicity and distribution, in the first and second tier cities of the dream smashed, "Aviator" posters and promotional photos abound. At the same time, creative advertising also played the trailer of "Aviator" in a loop in nearly 40,000 office buildings across the country, and the official website of Century Summit also played the advertisement of "Aviator" in full force.

"There Are No Thieves in the World", "The Aviator", and "Kung Fu" are three movies, you sing and I will appear on the stage, play hard for publicity, press conferences, and press conferences one after another, crazy to build momentum for yourself.

It's a battle for the box office king, and no one dares to take it lightly.

On December 16th, the premiere day of "The Aviator", snowflakes fell in Beiping City, and a tense atmosphere was condensed in the air.

The premiere of "The Aviator" is not only focused on the Chinese film industry, but also on overseas media.

Tonight, "The Aviator" is officially released!

Tonight, the most tragic Chinese New Year war in the history of Chinese cinema officially kicked off! )