"Brother Yan, I see that you are better here than at home, what experience do you have!" Yan Fei traveled to the world with a smile on his face, and a young man next to him came over and whispered for advice. "You've been out for so long and you've seen a lot, do you have any good suggestions, which can be beneficial to the development of our city, Titi?"

This is the official meeting scene between the two cities, Yan Fei is relatively low-key, sitting aside and resolutely not saying anything. Old man Xavier asked him a few words, but seeing that he didn't plan to say more, he could only stop bothering him.

In fact, he didn't have anything to do, but as an important matchmaker, he was not inappropriate.

Now even Xu Xiaoyan is dozing off in the hotel and didn't come over, so he came over alone to make up the numbers.

Yan Fei knew from the voice that the person who spoke was the secretary of the Xu leader in the city, surnamed Shan. Although he called him Brother Yan, he was actually a young man several years older than him. People have been practicing for several years after graduating from college, and then it is their turn to follow Leader Xu as a secretary.

After thinking about it, Yan Fei was also bored, so he muttered to Secretary Shan. Secretary Shan's question was obviously not what he wanted to ask, but probably what Leader Xu wanted to ask.

probably felt that the itinerary was more tense after coming, and Leader Xu felt that he didn't have a good relationship with Yan Fei, so it was better to let a young man ask.

Yan Fei didn't say a few words and began to make a move, whether it was a crooked move or a positive move: "First of all, we have to make the city famous! Our tourism resources are so rich, if we don't use them, it will be wasted." Now that people have money, let's promote our tourism resources. ”

"Brother Yan, can you tell me in detail? We really can't do it, we have thought of all the methods, it doesn't have much effect! What kind of propaganda method?" Seeing that Yan Fei was willing to speak, Secretary Shan immediately came to the spirit, and took out a small notebook to record. Anyway, the two of them were in the corner, and everyone else was paying attention to the leaders of the two places, and no one paid attention to them.

"Make news!" Yan Fei smiled. "Do you think that the two ancient insects I got were someone who went to Lao Niu's hometown to see the excitement in the last news? ”

That bit of lake and mountain scenery is still quite interesting if it is put in a few decades, but there are a lot of undeveloped tourist resorts at present, and there is really nothing particularly worth mentioning.

"Get some weird and attractive news, or our historical events to promote. Yan Fei continued to say while thinking, anyway, he was not afraid of making a mistake.

"Isn't there a lot of things in history? Since the ape-man, we can publicize it, and if we repair the original ape-man ruins, it will be a tourist attraction. And how many celebrities did we have during the Three Kingdoms period? All of them were promoted, as long as they were celebrities who stayed with us......"

"Or find a place to build something ancient, like a hydraulic blower used by the famous military advisors of the Three Kingdoms in the past, and build something that reproduces the historical style. Those things don't cost much, as long as there are people and places to build them. Collect all the folklore and stories, and proclaim everywhere whatever attracts people......"

"And looking for celebrities, looking for celebrities. Running an event, the kind of ...... that doesn't cost a few cents, but can make a big impact Why don't you get some Guinness World Records and get tens of thousands of cows to try it out on the streets......"

These methods are actually very simple, to put it bluntly, to create gimmicks. It's just that it's unlikely that you want to see short-term results, and it won't have immediate results. But with a little publicity, it is always possible to let people know that there is such a city, and then go back and get some tourist attractions out to attract people to visit the goal.

The city next door to Wancheng used to advertise that it was going to build a statue of a famous martial arts couple! A few years later, the city deliberately changed its name, and then invested another million to make the statue, taking the opportunity to become popular on the Internet.

Although there were many critics, there was a lively uproar, and the ultimate goal was achieved. It turned out that many people who didn't know the small city knew the name of the small city at once through a simple hype.

That's a crooked trick, it's actually a way to make a name for yourself, and then you can attract people to play, or take the opportunity to do some construction -- what can you do if a crying child has milk to eat, but only crying? You have to do something to let people know that you people don't eat and sleep. Even if it is not very reliable, what can be a verbal criticism in the future? As long as the city develops, the criticism is not for people to see.

"Or make some specialties famous, such as beef from our ranch...... Hey, hey!" Yan Fei said and began to advertise for himself. "It's okay if it's not mine, in short, if you have a reputation, it's also good to get a few XX hometowns and the names of the birthplace of XX out!"

This is the most famous is a certain place of ramen and a place of steamed dumplings snacks, although that ramen is the provincial capital, but really go to a few? But after all, people know that place, with the development of tourism, as long as the promotion of that place is in place, if you want people to go by the way, it will be much easier to publicize it!

In fact, to put it mildly, it is almost the same as the popular Internet celebrities later, after all, it is hyped first, and then there can be benefits. Of course, as a historical city, Wancheng, in fact, as long as you do a good job in the promotion of historical and cultural monuments, and then use several A natural tourist resorts to attract people to travel, it is absolutely no problem.

"Of course, management must be managed well, from top to bottom. Yan Fei blew for a long time, thought about it and emphasized one point. "First of all, I want to bring some people to come and serve better. It's absolutely not okay to slaughter people, if you want people to play and spend money, you have to do a good job. If you buy and sell with a hammer, sooner or later, resources will have to be wasted. Like the kind of thing that steals customers on the road, if you are caught, you will be punished to death, and the punished family property will be confiscated, so that it can develop. ”

Anyone who goes out for a long run knows that there are places that you really can only go to once, that is, the one you don't know. Because all that is left behind after going is disgusting, so who is stupid to go a second time?

In some places, even the nearby people are pitted, and in the end, the locals with a bad reputation do not go, and as long as the outsiders inquire, who dares to go? I think everyone is a martial arts master, and at the same time, there is a big guy standing behind him, and he is not afraid of anything?

There is really no such thing as stealing customers, Yan Fei is only talking about stealing customers on the road now, because he has seen it himself. In fact, he has never seen all kinds of bad ideas that people in those scenic spots came up with in order to rip off customers, so he simply made up his mind to slaughter one person once, and the slaughterer can remember it for a lifetime and will never go again.

Secretary Shan kept remembering, and at this time people did not realize the power of hype. But Yan Fei advertised a lot by himself, and although he did not form a clear theory about this, he subconsciously felt that what he said would not be wrong.

After remembering it for a while, Yan Fei didn't continue, and urged: "Do you have any specific tricks, Brother Yan, we can count on you!"

"Don't count on me, I'm talking nonsense. Yan Fei said with a smile. "There are many ways! Do you know how to write an advertorial? Find someone to write about a day trip to a scenic spot, including finding someone to ghostwrite for a primary school student and middle school student essay contest, just write about our scenic spot, all of which are ways. Anyway, it's good to let others know that we have a scenic spot. The simple advertising effect is not as good as this, only this kind of advertising effect is good. ”

"Don't limit yourself to television, newspapers, traditional media, and the Internet. Now that computers are getting cheaper and cheaper, every household will have to have them in the future, and it will be as effective as promoting them on the Internet......"

Secretary Shan complained in his heart while taking notes, you are a big boss who thinks that computers are cheap, and you have to pay four or five thousand for any one who is not in the stream, I am a secretary anyway, and if you want to get a computer, you have to skip eating and drinking for a few months, okay?

But if you think about it, computers are really cheap, and the price trend is quite fast. In the past, there were more than 10,000 of them, and the time to open a news website was enough to go out and smoke a cigarette.

Now that people's incomes are increasing, the price of computers has fallen to four or five thousand. And even if it was a bad one, it was many times stronger than the more than 10,000 computer configurations at that time.

"What's more?" Secretary Shan didn't care whether he could understand it or not, and whether he could use it or not, he kept asking questions while Yan Fei was willing to say it now.

In his mind, it was Boss Yan's suggestion, which must be more reliable than ordinary people say!

Now some people are promoting that the moon outside is rounder than at home, but what are those people mixed into? Bulls are blowing at home, why don't you stay outside? People who really come back as big bulls, people don't say anything. It's those who can't get along outside, and when they come back, they come back and come back to live by bragging about the days they were messing around!

Look at Boss Yan, he didn't say anything, he came here to mix up.

Secretary Shan also learned last night when he listened to the order that in addition to the previous news, Boss Yan had recently made a big business and started a business with people from the desert city who were said to be super rich.

In the past, Wancheng also knew the news that Boss Yan bought a ranch and a mine, and these news had appeared in the local media, but that was the ability to spend money. It wasn't until Lin Baoguo went back that there was news that Boss Yan sold ten cows, earned half a billion, and became a director, and the people of Wancheng were stupid at that time!

We don't know anything about the directors, but half a billion is something that many people can't even think of! People can earn money by selling a few cows, and people are more popular than people, aren't they?

Now this is a casual business, and you can know with your toes that it must be an astronomical cooperation, which is really shocking.

Therefore, Comrade Xiaoshan took notes diligently, for fear of missing a word - if something critical is missing, it is not good to report it back, then he will have a great responsibility.

Hearing Secretary Shan's constant questioning, Yan Fei pondered for a long time and concluded: "Blow, it's just one word: blow." Boasting about how good we are, in short, to make a reputation. And as I just said, we must be attentive to entertaining tourists, we will not cheat people, and we must be careful and long-term. ”

"What's the blow?" asked the mountain secretary again.

Yan Fei pondered for another two seconds: "Wait a minute, see what I say to the reporter!"

Whether there is a reporter to interview him, Yan Fei knows that he can't run. He hasn't been interviewed much for a long time, so he stayed in the ranch and hid, and now that he has come out, there will definitely be no shortage of people to interview him.

Sure enough, when the talks ended and the reporters began to interview, a large number of reporters poured in.

At this time, Secretary Shan had already gone back to report quietly, and many people were also very concerned, and they saw that Boss Yan was not afraid to face the reporters alone, and talked eloquently: "The business with the Dubai royal family is just my first step." You have to ask why I can bring in such customers? This is really not what I had, but what people themselves did. ”

"There is a saying in our hometown that the phoenix does not fall into the land. The first time they came, they also inspected it first, and then Mr. Lasse personally came to talk about cooperation. The horse farm and the stable, which are now being mowed in the pasture, were built by Mr. Lasse at his own expense. He wanted me to feed him a few horses and get ready to take part in some horse races. ”

"As for me, I don't mean to be in the horse racing industry, but Mr. Lasse thinks that the way we raise cattle can be applied to horses. Originally, I didn't want to raise horses at all, we are a ranch, we are cattle raisers, right?"

"Why cooperate? This question, Miss, you mentioned it repeatedly, I just said that the phoenix does not fall into the treasure land. It is because after they have inspected it, they think that the beef produced in my farm is so good, just like the original test, that it exceeds all the current international standards, and is truly world-class...... No, I think it's the world's best quality beef. ”

"I'm not boasting, this depends on time to verify, let the customers say. With the development of science and technology today, most things can be tested, but can some things be tested only by testing? ”

"That young lady was right. It was precisely because Mr. Lasse realized that our beef was far from being graded by his own experience, and he placed an order on the spot. ”

"Don't ask me about the mines, sir. I didn't buy the mine for development, I bought it for a better cattle environment. Mining inevitably causes pollution, even if it is minor, but it is still a damage to the natural environment. That's right, I bought the mine so that no one else would develop it, at least not when I didn't have any financial pressure. ”

"Will it hinder economic development? How much I have contributed to the economy since I came, can't you see this young lady? Is it better to develop minerals to make money from a hammer of trading? Or is it better to use natural pastures to raise a steady stream of high-quality beef for trading?"

"To put it bluntly, the beef on my farm is the world's best, and the rating is not a problem at all. A year ago, my ranch's beef got the highest rating in the mold country, but I don't think that's really a rating for morning glory beef at all. Because of this confidence, I don't care about wasting more money and doing things that some people may find unreasonable. ”

As he spoke, he took the opportunity to start advertising himself: "Next month, the cattle in our ranch will be auctioned for the next time, I hope everyone will prepare early, and I will hold a live tasting meeting at that time, so that more people can understand what is called the world's first-class quality." ”

"Don't compare their beef to mine, if you don't believe me, you can consult Mr. Udagawa, if he doesn't open his eyes and tell nonsense. How many pastures are there in Koala Country? Any number of pastures combined, they are larger than the entire area of the island country, and the reason why the beef of the island country has become famous in the world is because we have not found the right way to breed it. ”

"Since I don't come forward today, it won't be long before more ranchers come forward and announce that they have found a suitable breeding method and cultivated high-quality beef. I'm just half a step ahead of the others, which is nothing. ”

After publicizing himself, he has to buckle the hat of others: "My breeding method may not be the best, but at least now, I have come up with actual evidence." So far, my ranch workers have been kidnapped, attacked once, and mercenaries have been deployed for this. ”

"Why? If it weren't for the fact that our ranch was so good that some people felt threatened, what rich person would want to spend a lot of money to do such a thing? Actually, everyone knows that because the high-quality beef I have brought out has caused some people's interests to suffer a huge loss. ”

As soon as he finished mentioning Udagawa and the island country, he said that he had been attacked, and then he thought that the koala country that he had been talking about a while ago wanted to introduce Wagyu beef, but Yan Fei was born, so that the island country could no longer ask for a price, so a reporter immediately asked: "Mr. Yan, are you saying that you suspect that the attack on the ranch was manipulated by the island people behind the scenes?"

Yan Fei didn't answer this question at all, and summed it up to himself: "The wheel of history is rolling forward, and fame and reputation are not long-term after all, only real quality is the ultimate winner." ”

Secretary Xiaoshan and his entourage were dumbfounded, and in the face of reporters, can they talk like this? Can they say such things as being world-class? Can they insinuate others casually?

If you are in your hometown, someone will definitely jump out and say, Boss Yan, you are not afraid of the wind flashing your tongue, you are not afraid of being struck by lightning?

But now here, watching Yan Fei blow harder and more deliberately leave suspense, the more excited those reporters become. Secretary Xiaoshan said that they couldn't understand it!

It turns out that the media here all play like this?

It is conceivable that as long as Boss Yan's words are in the newspaper, some people will immediately oppose them, and even say that he insinuates. But on the other hand, there will definitely be a large number of people who support Boss Yan.

Why? Because people are not only boasting about themselves, but also boasting about the advantages of local pastures. Even the fact that there was no high-quality beef in the past gave the locals a good excuse, and they modestly said that they were only half a step ahead, in fact, everyone can do this, it just takes time.

In this way, are you afraid that the locals who have no sense of honor will praise him?

When the time comes, there will be opposition and support, and public opinion will come together, and in the end, the beef of morning glory will not be known to everyone?

Boss Yan is really amazing!

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