Chapter 15 Technology or something
There are times when any industry prospers and falls, and when it rises, as long as you lie down in this industry, you can make money.
Even if your own ability is not strong, you can turn a lot of money.
But if the industry has already started to decline.
Even if you are capable, you can only endure the winter.
The video game industry has been in decline for a few years now.
However, in the beginning, the impact on everyone was not particularly large.
After all, the skinny camel is bigger than the horse, except for those game manufacturers who built headquarters buildings and played real estate tragically, other game manufacturers can basically survive, and even live well.
However, time passed little by little, and today, at the juncture of ninety-four years.
Things are different, the economy is in decline, and purchasing power is declining.
Even when it comes to cheap entertainment products like video games, ordinary people are becoming more and more budget-conscious.
You know, even if the price of video games is the same, there are still differences in quality.
Generally speaking, the more game series that has been sold before, the better the quality will generally be.
The worse the selling game series, both in terms of gameplay and completion, are not so good.
In this way......
It has created a dilemma, waterlogging and drought.
Look at the game manufacturers at the top of the industry, whether it's Konami, Bandai Namco, Nintendo or Sega, everyone is still making money.
Even, the money earned is not less than before.
However, the remaining second and third echelons, the days can be described as difficult.
At the beginning, the first-tier manufacturers also used this time to acquire and merge those second- and third-tier manufacturers they were optimistic about.
Recently, however, there have been fewer and fewer such actions.
First, high-quality assets have been acquired.
The second is that even if more talents are collected, there is no work for them to do.
Now even the first-tier factories have fallen into a strange circle.
It's the games they make, and the best selling ones are just sequels to the old games.
The new game series, unless the quality breaks through the sky, is at most guaranteed not to lose money.
If the industry is on the rise, it is still beneficial to do a game that does not lose money.
Since you don't lose money, it's not bad to be a training team, isn't it?
But......
But now......
There is no point in doing so.
In a day when the naked eye can be expected, the whole industry is in decline. With a large team of developers, it's not telling when things will go wrong.
Therefore, most of the game companies not only gave up on mergers and acquisitions at this time.
Moreover, they have even given up on recruiting new students.
In many game companies, there may not be ten new people a year.
This is completely different from a few years ago.
The advantage of this is that the quality of the personnel can be guaranteed in a short period of time.
But in the long run, the consequences are not rosy.
What's not good?
This creates a talent gap that could lead to a crisis in a few years.
However, if you can't live even now, what future is there?
The video game companies of this book have chosen the present and given up the future.
Even if it is a manufacturer like Nintendo, the situation in the country cannot be said to be good.
There has been no decline, but there has been no growth.
In order to maintain their own growth, the super first-line manufacturers and first-line manufacturers are now conquering overseas cities.
Such a ferocious manufacturer has changed the state of his humble son in the past.
I can't eat, I'm starving to death, where is there any room to pretend to be civilized?
With the accumulation of many years in advance, they have naturally achieved good results in the North American market, South American market, European market, and even Southeast Asian market.
However, at this time, some problems were also exposed.
With the rise of domestic video game companies in the United States, part of the American video game industry is breaking away from the control of Japanese game companies.
That's right, this part is computer games.
A decade ago, the Atari shock and the Atari crash devastated the North American video game market like a hurricane.
But the lack of video games is not really dead.
People have almost completely abandoned home consoles and games on home consoles, but there is still room for arcade games and computer games.
The reason why this is so, for arcades, is because the quality of arcade games is relatively higher.
At that time, the video game manufacturers of this book had already produced excellent games such as "Pac-Man", "Donkey Kong", and "Space Invaders".
It is almost separate from the Atari home console, so it is less affected.
And computer games, in those days, were only elite games that only a very small number of people could play.
Whether it is from the game carrier - the computer, or from the gameplay of the game, it is not very acceptable to ordinary players.
It has no intersection with Atari's home game consoles at all, so naturally the impact is relatively small.
A great Chinese man once said, "A spark can start a prairie fire." ”
Although computer games initially had various problems in the form of carriers and game themes, with the gradual popularization of computers, with the expansion of the market little by little.
As the number of companies and individuals making games increased, and the number of people playing games increased, the circle of computer games began to expand gradually.
However, until a little over a year ago, computer games were at a significant disadvantage over home video game console games.
The reason for the recent reversal is that the Internet function has gradually become more and more common on computers.
The technological revolution has had a much greater impact on video games than people think.
Home video game consoles are not without thinking about using the Internet.
In fact, in the late 80s and early 90s, Nintendo tried to make red and white machines also able to speculate on stocks, so that investors could speculate on stocks at home.
Although the whole system is okay, but who would have thought that not long after the launch of this system, the entire economic avalanche and the stock market are even more bloody, and they all go to line up on the rooftop.
In addition, Nintendo has also engaged in a satellite network system.
This satellite network system is a one-way communication.
The satellite broadcasts to the red and white machine, and at a certain time, the player tunes in to a specific station and can download the corresponding game.
But......
This kind of one-way communication network, when the storage medium is still very expensive, how much is used, I have to say that it is still a very delicate matter......