"There's a term called innovation premium, have you ever heard of it?"

In the restaurant, he asked while learning how to cut steaks while learning how to cut steaks.

Hong Chengfu said: "I heard, what's wrong?"

Bian Xuedao said, "Tell me about it." ”

Hong Chengfu asked, "How did you think of the word ask?"

Bian Xuedao said honestly: "I heard someone talk about it two days ago, and I was embarrassed to ask what it meant. ”

Hong Chengfu put down his knife and fork, took a sip of wine and said, "Actually, you can understand it literally!"

"The innovation premium refers to the part of a company's market capitalization that exceeds the cash flow generated by the current product in the current market. In other words, investors are giving the stock a premium in anticipation of more profit from the company's release of new products, services, and access to new markets. ”

"Expected?" asked Bianxue.

"The innovation premium is not exactly how expensive a stock is, it reflects the potential that investors see outside the stock table, and reflects investors' expectations for more room for growth," Hong said. ”

Bian Xuedao said: "Are you particularly optimistic about the prospects of the enterprise?"

Hong Chengfu said: "It can be understood in this way, but this kind of optimism is very rational and non-numerical research and judgment, which includes not only the horizontal comparison of the same industry, but also the vertical deduction of policy and environmental changes." ”

The winery's affairs are almost over, and Bian Xuedao is expected to return to China in a week at the latest, and before returning to China, he must have a showdown with Hong Chengfu and clearly express his intention to solicit.

I felt that the atmosphere of today's conversation was good, and Bian Xuedao decided that it was better to choose a day than to hit the day, so I said it today.

"Brother Hong, I plan to set up a wholly-owned offshore company, tentatively named Youdao Investment, to reorganize the current several companies and become subsidiaries of Youdao Investment, now, I officially invite you to join Youdao Investment, I hope Brother Hong can come over to help me." ”

Hong Chengfu didn't show much surprise, he said: "Thank you, Brother Bian, you look up to me, I'm 42 years old now, if I'm 24 years old, I will definitely not hesitate to do it with you, so let me think about it." ”

Seeing that Hong Chengfu did not let go, he said persistently: "Brother Hong, I am very sincere. ”

Hong Chengfu smiled and said, "I know your sincerity, but my intuition tells me that you are a shepherd and I am a hunter." ”

"Shepherd, hunter?" Bian Xuedao was confused.

Hong Chengfu raised his hand and beckoned the waiter to pay, then looked at Bian Xuedao and said, "In this way, I will take you to meet someone in two days, he should be the person you need, but whether you can get him depends on your luck." ”

Bian Xuedao still wanted to fight for it, so he said, "But, Brother Hong, you ......."

Hong Chengfu said: "If you can get him, maybe I'll be moved." ”

Bian Xuedao asked, "Who is this person you are talking about, and what is his name?"

Hong Chengfu waved his hand: "You'll know when you see it." ”

…………

Ma Chengde returned to China ahead of schedule.

News came from Wutai Mountain, saying that Zhu Haishan's health was deteriorating.

Bian Xuedao also wanted to end the winery handover trip as soon as possible, return to China as much as possible, and go to see Zhu Haishan, but obviously, that was impossible.

So big a top winery, castles, estates, cellars, plantations...... The handover is not generally cumbersome.

The most important thing is that, as an outsider, in order to be as much as possible and accepted by the French people around you, you must have a great deal of respect for the local culture, customs and organization of Bordeaux.

Because Bian Xuedao was the first Chinese owner in Bordeaux and the owner of the five famous wineries, several influential local wine organizations in Bordeaux came to the door, and the president of the Bordeaux Vineyard Federation even came to the door in person to invite Bian Xuedao to join their association as the owner of Château Aubio.

Everyone looked for him, and they greeted him with a smile while learning the Tao.

In fact, he didn't want to join these Slauzi associations at all, because his winery was a top winery, and it was already famous, and he didn't need any promotions, tastings, and wine tasting dinners from these organizations. And he really joined, but these people borrowed the light of Obikang, and when they went out, they could tell people that Obikangzhuang was our association.

But can you refuse?

Obviously not.

The sophistication of human feelings is not only to be talked about in China, but also in France.

In a bunch of invitations, Bian Xuedao joined two organizations after several deliberations. One is the Bordeaux Wine Industry Association, an honorary member. One is the Bordeaux Lodge Federation, Obi Kangzhuang became an honorary member of the Generic Federation, and Bian Xuedao was awarded the status of a life member of the Generic Federation.

Therefore, the emotional intelligence of the French is still very high.

Bian Xuedao promised Obi Kangzhuang to join the Mingzhuang Federation, this historic decision greatly enhanced the weight of the Federation, and the Federation reciprocated Bian Xuedao with a life member.

Lifetime membership, although this thing can't eat, can't drink, can't be used as a card swipe POS machine, but it's very rare, it is said that among the 136 members of the federation, a total of 8 lifetime members have been awarded including Bian Xuedao.

There are only 8 in total, which is definitely one of the most honorable titles in the Bordeaux region, what else do you want?

Rights and obligations are always reciprocal.

Soon, Bian Xuedao regretted his decision after several deliberations.

He also learned later that, unlike ordinary members and honorary members, as a life member, Bian Xuedao must participate in the Federation's wine tasting and promotion meetings around the world no less than twice a year as the owner of the Obikang winery.

And when it is inconvenient for the chairman of the federation to attend or cannot schedule the schedule, he will attend some important activities on behalf of the Mingzhuang Federation.

To put it bluntly, a life member is almost equal to the vice president of the federation, but does not participate in the day-to-day management.

Originally, there were a total of 8 life members, in addition to Bian Xuedao, there were two life members alive, but the two who were alive, one was 91 years old and the other was 86 years old, and their health was not very good.

Anyway, there is really an event that needs to be attended by the "vice chairman" of the federation, can you bear to let those two old men be carried away?

This is equivalent to being tied to the chariot by the Mingzhuang Federation.

Moreover, there is one thing that Bian Xuedao did not expect.

The chairman of the Famous Farms Federation is a well-known old traitor, and he personally came to the door to invite Bian Xuedao to join the Federation, and tried his best to award Bian Xuedao the honor of life membership, not only to take advantage of the change of owners to win over the famous Obi Kangzhuang to enhance the influence of the Federation, but also to use Bian Xuedao to open up the huge wine market in Chinese mainland.

Even if you think about it with your feet, you can imagine that the people who can afford to buy Obi Kangzhuang are not idle people in any country. Giving Bian Xuedao an honor is equivalent to building a bridgehead for the Mingzhuang Federation in China, and the Mingzhuang Federation will not be blinded when it holds activities in China in the future.

I can't keep a low profile.

After Bian Xuedao officially took over the winery, he retained the original team and sent in a general manager Zhu 13 and a supervisor Dong Xue. I wish Thirteen Jianyi Bian Xuedao a press conference and officially appeared as the owner of Obi Kangzhuang, but Bian Xuedao did not agree.

However, then, the Bordeaux Wine Industry Association and the Federation of Famous Wineries jointly organized an event, and Bian Xuedao was invited to participate for the first time as the owner of the winery. At the event, he was ceremoniously recommended by the presidents of the two organizations to the owners and the media present.

As a last resort, Bian Xuedao explained his main concept of running a winery on the spot.

First, Bian Xuedao told the French press that he did not buy the winery for show or to make money, but simply out of love for wine.

Second, he will invest in the improvement of the winery's soil, equipment, packaging, logo design and other aspects. Top oenologists will be invited to further enhance the taste and quality of Obican wines.

Thirdly, he will respect the traditional culture and traditional brewing techniques of Bordeaux, and continue the original multi-market export model and existing sales network.

At an informal press conference, Bian Xuedao used his sincerity and humility to gain the goodwill of local French owners and the media. The next day, the local media described Bian Xuedao as a young gentleman from Oriental China who loved wine......

Full marks for debut!

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(At the beginning of the year, the unit conducted job competition, and Lao Geng also had to compete for the post, and he was tired to death.) For the sake of never breaking the change, monthly passes, recommended votes, and golden keyboard votes, vote for Lao Geng. ）

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