Chapter 311: Public Relations Department

Tao Zhiwen raised his glass and touched a glass with everyone, the wine was indeed full of smoothness, "Plans, work hard, the Los Angeles Times is a good platform, and the big platform has a lot of room to rise." The cost of living in San Francisco is so high that it costs $2,000 a month to pay off the mortgage, and if you don't have a job, it's too stressful. Jojo is going to school again, but fortunately, education here is free, and he can still hold on. ”

Shen Mingjie pouted: "Hehe, education is free, that's public, look at our neighborhood, how can there be a good public school?" I told you a long time ago, move to the Bay Area, change the school district house, now the housing prices in the Bay Area are the same every day, and I can't afford to buy it." ”

Tao Zhiwen comforted himself: "Isn't it the same in public and private schools? The key is to look at the children themselves, it is this material, no matter how bad the school is, it can be read, if it is not this material, no matter how good the private school is, it is useless." Who went to an aristocratic school back then? Didn't we all get into college?"

Shen Mingjie said angrily: "Meng's mother has moved three times, do you think our family can be more conscious than Mencius?

Zhang Chen saw that the two of them were about to quarrel, and interjected: "Brother Wen, in fact, what Sister Shen said is right. Isn't there a saying in China now, you can't let your child lose at the starting line. Although this sentence has been repeatedly criticized by experts, it still makes some sense when you think about it carefully. Human beings are social animals, and they are inevitably affected by the environment around them, and the different environments in which they grew up, the education they received, and the world they have seen will inevitably lead to differences in the final social class. It is still necessary to go to a better private school. ”

Tao Zhiwen sighed: "Who doesn't know, Jessica just said that I am Ah Q, but what can I do if I don't Ah Q? Among the people who came from China, we are still doing well, at least we have done our own business, and we have a decent job." Our classmate Da Li, the school asked him to stay in school back then, but he didn't stay, went to New York, and now can only work as a tour guide in a Chinese travel agency. The last time we brought a group to California, we met, drank some wine, and cried, compared to them, we were lucky. ”

Tao Zhiwen said a little excitedly, his eyes were red, "Say that the United States is a paradise, you can make a lot of money here and live a good life." But when I came, I realized how much pressure there was, everything had to start from scratch, and I finally got a little bit of a person, barely counted as a proletariat, and worried about the fall of the class. Trembling all day long, walking on thin ice. ”

Shen Mingjie was also a little infected by her husband's emotions and didn't say a word.

Zhang Chen comforted, "Brother Wen, you are too pessimistic, no, in fact, now is the best time in the United States, there are opportunities everywhere, it depends on whether you can seize it." ”

Shen Mingjie felt that Zhang Chen had something to say from the beginning, "Zack, you can create such a big career now, and Steven and I admire your ability to seize opportunities, if there is any suitable opportunity in the future, you can also introduce it to us, Steven and I will definitely thank you." ”

Tao Zhiwen couldn't help frowning, he always felt that his wife was too utilitarian like this.

Zhang Chen chuckled, "Now there is really a chance, if you are interested, I will talk about it." ”

Shen Mingjie's eyes lit up, and she knew that it was not so simple for Zhang Chen to put on such a big show today to invite the two of them to dinner, "What chance?"

Zhang Chen said lightly: "My Tinder Capital plans to set up a public relations department, I don't know if you are interested in coming?"

Shen Mingjie was stunned: "Public relations department?"

Zhang Chen took the towel handed over by the waiter and wiped his hands, "Yes, the public relations department." Now that we're investing in more and more companies, there's more and more things that need to be coordinated between the media and the government. Now we outsource this part of the business to Ogilvy & Mather, but in the long run, we have to have our own PR department, even if it's just dealing with a PR agency, we need people with a professional background to coordinate the operation. ”

"And I also have investments in China, and now that the trend of globalization is unstoppable, in the long run, a PR manager with both Eastern and Western cultural backgrounds is essential for Tinder. And Sister Shen and Brother Wen are both from the media, and it is natural for them to change careers in public relations, if you want, you can talk to my CEO Bellankefen. ”

Pulling Shen Mingjie and Tao Zhiwen to do public relations was not a whim for Zhang Chen. As a venture capital company, it is not only financial support and management support that can support entrepreneurs, but also a strong publicity channel is a very important ability.

The person in charge of the public relations department must have a deep understanding of the media, and through the chat just now, Zhang Chen found that these two people have real materials.

Thinking about it, I also know that it is by no means an easy task for two Chinese people with no background in the United States to gain a firm foothold in the San Francisco Chronicle and the Los Angeles Times, the two largest newspapers on the West Coast.

In this era, if you can go abroad on your own strength and mix well, you are definitely the elite of the elite.

Even at the beginning of the 2000s, a large number of international students who could not get along in the United States returned to China and became turtle elites, although there was an element of luck, but it also proved the gold content of overseas elites in this era.

And the domestic background of the two can make them better understand the national conditions of China and be more down-to-earth than overseas public relations companies.

Is he asking our husband and wife to go to work for him? Tao Zhiwen was shocked and laughed a little. In his opinion, the Los Angeles Times platform is much better than a small company like Tinder.

Tao Zhiwen glanced at his wife, and wanted to shake his head to refuse, but he didn't expect Shen Mingjie to gently pull him and say to Zhang Chen: "Zack, can you tell us about your vision for the future of this public relations department?

Zhang Chen nodded: "At present, Huoxingyuan has invested in a total of 13 companies, five of which will launch IPOs within two years, including a portal that Amazon, Starcom, eBay, DoubleClick and Computer News are preparing to build in Huaxia. ”

"Some of these companies are names you may have heard of, and some of them may not have been heard. The job of the public relations department is to cooperate with the public relations company and the company's IPO promotion plan, so that more people know the names of these companies. Help them save publicity and distribution expenses and improve the effectiveness of publicity and distribution. At the same time, it is also necessary to have a certain degree of crisis management ability. ”

"For example, the advertorial that Sister Shen wrote for my million-dollar website last time was actually a kind of public relations effect, and it turned out to be very effective. Zhang Chen smiled.

In addition, communication with the U.S. and Chinese governments is also an important part of the work of the PR department. Maybe you don't have the ability to lobby the U.S. government, but you can find people who have the ability to lobby and let them help us lobby for policy changes in certain areas between the two governments through your PR. ”

Shen Mingjie listened attentively, unlike Tao Zhiwen, she has always been an ambitious woman, and she worked hard to come to the United States from Huaxia because she didn't accept her fate.

Zhang Chen took a sip of water and continued: "At present, Huoxinyuan is making organizational restructuring adjustments and splitting the investment banking business and venture capital business. The public relations department will report directly to the president of Tinder Ventures after the adjustment of the structure of TinderSource. ”

"As for the title and salary, I can give a PR manager position, and I can give the PR manager a year to prove his ability, as long as he does a fruitful job, not only the personal position, but even the PR department's status within Tinder may be improved. At the same time, I can promise that your salary will increase by 50% compared to your current income. ”

Seeing the gains and losses on Shen Mingjie's face, Zhang Chen smiled: "In this way, you go back and discuss it and give me an answer as soon as possible." ”