Continuing from the above,

After talking about the third item of Li Wenxing's trip to Europe, he joined hands with Philips and Desing to build an audio-visual equipment factory, and then continued,

Li Wenxing's fourth plan, with the soon-to-be-completed Cosmic Star Shopping Plaza as the attraction, integrates and represents all high-end luxury brands in Europe, and creates a dazzling luxury commercial street.

From clothing, perfumes, cosmetics, shoes, bags, watches, tobacco and alcohol, jewelry, etc., to furniture, home textiles, ornaments, etc., Li Wenxing wants to take over the top brands among them in one go.

The construction progress of the Cosmic Star Plaza is very fast, except for the weather factors, almost non-stop construction, at present, the four shopping annexes are all completed, are being renovated, and can be officially listed for business by the end of the year at the latest.

So from now on, you have to start to find high-quality merchants for the shopping mall.

Speaking of which, the entire Cosmic Star Square, its shape and structure is Li Wenxing himself, modeled after the Kunshan Wufeng Plaza he went to in his previous life.

The two corners of the north side of the square are two 38-storey office buildings, and the south side is four shopping annexes in the shape of a field, leaving a circular open space in the middle, Jianyou music fountain, sculpture, pergola, multimedia stage and other facilities.

Li Wenxing can be said to have made the best use of the forty-three acres of land occupied by the Universe Star Square, although this area is not enough for the commercial complexes of the first-tier cities in the mainland in the future, but the Xiangjiang River at the moment is enough to make people look sideways.

After all, this is the first comprehensive urban system, and it is also limited by the conditions at that time, and it can accumulate 43 acres of land, which is already burning high incense, taking advantage of the downturn in the real estate industry in Xiangjiang and the eagerness of Citibank to create a situation.

However, small also has small benefits, it can be predicted that after the official operation of the Cosmic Star Plaza, its popularity will be so hot that it is not like words, even if it is a person who joins in the fun, it can make it appear in the imagination of crowd congestion.

Such a result will directly show that the development of Cosmic Star Plaza has been a great success, and at the same time, it will also make Cosmic Star's brand influence instantly rise to a very considerable height, making it the world's most popular commercial real estate development company.

Think about the Yida Plaza in the previous life, after the success of a square, all cities across the country vigorously invited them to invest in the past, and even local government officials did not hesitate to take the initiative to reduce the price of the land needed by the square, and then provide low-interest loans.

If nothing else, after the beginning of next year, the cosmic star will definitely have such treatment.

However, this is only a superficial success, and it is a false phenomenon based on people's psychology of trying new things and hunting for curiosity.

If the cosmic star itself does not do a good job of customer experience and fails to give customers what they want,

This illusion will soon be punctured, and eventually the flow of people will fall back or even become unnoticed.

So how to do a good job in the content of the shopping mall? Li Wenxing also doesn't know, he didn't have this accumulation in his previous life, and all his knowledge was obtained from the Internet.

Fortunately, he is also a frequent visitor to Yida Plaza, he doesn't know how people manage it, but he knows what the core of Yida Plaza is, what is the process of customer shopping, what experience will it have, etc.

He just needs to sort out all these things and hand them over to Ying's team of think tanks to perfect.

It is worth mentioning that Li Wenxing designed two high-rise office buildings for the Universe Star Plaza, one of which is reserved for Star Enterprise and Yingtong Real Estate, and the other is for rent.

And four shopping towers, among which:

Block A is a monopoly on affordable goods, with a three-storey warehouse, daily chemicals, department stores, and fresh supermarkets, and the upper two floors are (Yiwu) small commodities, groceries, household appliances, kitchen and bathroom appliances, hardware and other commodities;

Block B is to sell affordable clothing, and then supplement the sale of maternal and child products, home textiles and bedding and other comprehensive goods, limited to the third floor, the lower two floors are popular goods, and the upper two floors are high-end brand goods, which can be purchased freely.

Block C, which is also an annex building with the best geographical location, only sells the products of the Star Enterprise Department, and all the goods under the name of the Star Enterprise Department, whether it is books, comics, toys, records, or clothing, daily chemical department stores, electronics, hardware and electrical appliances, etc., can be bought here.

Block D, here is the dining and entertainment, the first floor is the fast food restaurant, for the ordinary customers who come to shop, the second floor is the mid-range restaurant, there are also cheap Western restaurants, the third floor is the mass sales KVT, bar, tea restaurant, the fourth floor is the game hall, roller skating, fitness room, the fifth floor is the cinema, ordinary hall, VIP hall, various halls.

And the inner ring pedestrian street of the four annex buildings is reserved for the façade of various high-end luxury stores.

Luxury goods must be placed in places with a large number of people in order to show its freshness and refinement, so that ordinary people can only watch from a distance, and also make stores and customers have more face.

Above, such a layout design, although it looks like a collection of rushed supermarkets, Yiwu small commodities, clothing cities, self-operated shopping malls, and entertainment cities, it took Li Wenxing a lot of energy.

With an area of 43 acres and an area of more than 26,000 square meters, Li Wenxing can only give up the strategy of building a high-end brand and change it to a popular civilian brand in order to accommodate more content and goods.

It's very simple, if it is replaced by a mid-to-high-end brand store, the store area alone will be very large, but the area of the shopping annex building is limited, and it can't be put down at all, so you can't put Louis Vuitton, Hermes, and Chanel in a small store of 100 square meters, right?

Rather than making it worthless, it is better to make the interior of the annex building a cheap shopping place, and vacate all the fronts facing the pedestrian street, so as to give enough window display space for various luxury brands willing to settle in.

Then, these luxury stores only display items, do not provide physical objects, only receive VIP customers, after the purchase, directly pay the deposit, the store will give the order receipt, free home delivery within three days, expedited delivery and direct pick-up, then pay an additional service fee.

When customers leave, they will also receive a corresponding limited-edition exclusive gift bag according to the consumption amount to show off their style.

This is the right way to sell luxury goods, you must know that people's shopping habits are slowly formed, and Li Wenxing wants to force a change in the business model of high-end brands in Hong Kong, as well as the way of shopping with a middle class.

Not to mention the rich class, people go out with bodyguards and assistants, and some people help carry bags, but the middle class and petty bourgeoisie are forced to buy all the way, and carry so many things, how can they still have the heart to go shopping?

Li Wenxing is looking for them to spend the same amount of money and enjoy more thoughtful and meticulous king-level services, and they will definitely enjoy more than post-modern online shopping when receiving express delivery.

That's the idea, and the rest is what Li Wenxing has to do now, negotiate with those famous luxury operation companies one by one, and try to get a longer period of agency rights in Asia with enough promotion positions. Of course, the harvest is great,

opened a brand display store for them in the Cosmic Star Plaza, Li Wenxing is tantamount to promoting them for free.

In recent years, the luxury industry in Xiangjiang has not really started, and it has not yet become a tourist shopping paradise.

As for whether Li Wenxing really has such a good heart as he shows, that is, the benevolent will see the wise and the wise will see the wise, anyway, he has never been a good person, but he will not be a fool. I want to talk about "Rebirth of Xiangjiang Giants" with more like-minded people, and pay attention to "excellent reading literature" on WeChat, talk about life, and find confidants~