Chapter 193: Expansion Begins
After Liu Xiang won the gold medal in the Olympics, the sports and advertising circles of the domestic media were boiling.
All sorts of information have been mined.
One of the media started the fastest, and through its own channels, it found another way to count all the advertisements signed by Liu Xiang before the Athens Olympics, and suddenly found that there were not only international-level Coca-Cola, but also a small sports club in Songjiang.
The club, the gymnasium, and Liu Xiang were signed before the Olympics?
The media contacted friends from local media in Songjiang and confirmed that Shangdong Club had really signed Liu Xiang, and it had set off a craze in Songjiang.
Soon, an article titled "Bet on Liu Xiang, Who Did It?" came out.
The article counted from Coca-Cola to Shangdong Club, and even listed the approximate cost of signing Liu Xiang before the Olympics of several companies, and then compared it with Liu Xiang's advertising offer after returning to China, and summarized one sentence: time is money, connections are money, and vision is also money.
……
In the morning, there are not many people in the gym.
Tiny dust fluttered in the sunlight through the windows, carrying a different kind of memory.
After explaining to the staff in charge of cleaning and maintaining the equipment site, Wu Tian found a sunny location in the rest area on the second floor, asked for a pot of tea, and leisurely read the newspaper of the day.
Soon, a newspaper report caught him.
The title of the report is "Athens wins gold, Liu Xiang's advertising endorsement value soars to 5 million"
After reading the newspaper, Wu Tian's eyes straightened.
has been busy recently, and this is the first time Wu Tian has seen a detailed report on Liu Xiang's advertising value.
Although Liu Xiang was not signed by him, Wu Tianzhi learned how much money it cost Liu Xiang to sign on the side of the road.
What's wrong?
There is a difference of a few months before and after, and the price is more than ten times different from the endorsement?
Boss Bian made a time difference, which is equivalent to earning more than 4 million?
Yes, Bian Xuedao has earned more than 4 million on the face of Liu Xiang's endorsement, but in fact, it is far more than that.
Before the Athens Olympics, counting the Shangdong Club of Bian Xuedao, Liu Xiang signed a total of 5 advertisements.
After he won the gold, these five advertisements began to work as soon as possible, and their eyeball effect was better than that of the subsequent advertisements.
In Songjiang, Shangdong's VIP cards are selling so hot, largely because Shangdong's endorsement advertisements are too violent.
Maybe Shangdong's service level is not worth a lot of money, but the Liu Xiang endorsement advertisement hanging on the wall of Shangdong is worth a lot of money, so everyone agrees to pay for it.
People have a herd mentality, and when they see others going to Shangdong to apply for a card, as long as the economy allows, and they like sports, they will also go to get one. This is the same principle as some merchants who hire people to queue up outside the door to buy them, and as a result, the sales of the day really rise.
……
When Wu Tian was reading the newspaper, Bian Xuedao was still sleeping at home.
Last night, he carefully calculated the income of Shangdong since its opening, and planned how to distribute and use the money.
Then I had a phone call with Du Hai and asked about the recent my123