Continuing from above,

In the chairman's office of the Starlight Building,

Li Wenxing only cooperated a little, Yu Yue's persuasion and encouragement to Chen Yulian, and then directly diverted the topic and asked about other things that had happened recently in the star company.

chatted like this for a while, and it was time for Star Entertainment to hold a press conference today, which was scheduled before.

After packing up his things a little, Li Wenxing took Yu Yue and Chen Yulian and left the office to take the elevator downstairs.

After the Starlight Building was renovated at the beginning of the year, the partition on the second floor was specially opened in the inner part of the first floor, and a lecture hall that can accommodate more than 300 people was installed.

This classroom is usually used to train new employees or give lectures to sales staff of several companies, but today it is dressed up as a press conference.

When Li Wenxing took Yu Yue and Chen Yulian into this classroom, the classroom was already full of media reporters and specially invited VIP customers of star enterprises.

The so-called VIP customers of Star Enterprises are actually people who have accumulated a certain amount of consumption in the stores of each member company of Star Enterprises, whether it is clothing stores, fast food restaurants, toy stores, bookstores, etc.

For example, in the Xingtu clothing chain store, individuals who have accumulated 1,000 yuan can get a VIP card, and at the same time enjoy a 99% discount on the whole site.

If you spend more than 2,000 yuan, you will be a VIP silver card, then 5,000, 10,000, 100,000, until you spend 1 million yuan to get a supreme card, and enjoy a 50% discount.

Of course, different stores, the redemption amount of this VIP card, and the discount ratio are different, like fast food restaurants, you can't let people eat a million meals, it is estimated that the whole family will accumulate for many, many years.

In short, that's what it means, to accumulate the amount of consumption to upgrade and enjoy discounts, which can not only increase the stickiness of customers, let them be repeat customers independently, but also reduce the occurrence of clerks greedy for ink.

For example, in toy stores, the price of some toys is flexible, such as a small ball and a large pillow, which was originally sold for thirty, but the clerk said that it was sold for twenty-five, and he was greedy for five dollars, and the store manager and the company could not find it.

In order to retain customers and make them come back, Li Wenxing came up with a membership system, and came up with a way to use membership points to redeem cash, and at the same time accumulate points to upgrade the membership level, so as to enjoy discounts.

The significance of the existence of membership point paper is that anyone who enters the Star Play Toy Store to buy toys for the first time will automatically become a Star Play customer and get a VIP white card.

Then in the coming days, for every dollar spent in the directly operated stores of Star Play, after payment, you can get the equivalent value of the point paper from the store staff.

These points can be directly cashed out by the Star Play Sales Department within seven days, one piece for one milli, and at the same time record the consumption amount of the VIP white card, when the amount is enough, you can exchange it for the next level of VIP card.

In this way, you can ensure that anyone who buys toys will take the initiative to ask for points paper, because it means that they can enjoy a nine-percent discount, and if they accumulate enough, they can also enjoy a higher discount.

The points paper in the hands of the clerk is to get from the store manager, how much money is earned, how much points paper is subtracted, if there is a customer who does not ask for points paper, then even if the clerk's extra money, the remaining expiration date is recovered and destroyed.

Invalid, there is still a date on the point paper, which is stamped and stamped before the Star Play headquarters issues the point paper every time, and there is also an official seal in each store, and every point paper issued every day will have the seal of the store.

In this way, these points paper can be used for up to seven days, can not be reused, plus this points paper is the same as scratch, there are anti-counterfeiting and code area, code and anti-counterfeiting area code changes every day, a short period of time can not be imitated at all,

When the imitation is done, the star play side has finished the account, how much money is earned by which store on the same day, how many points paper is sent, and how much has been redeemed in seven days, all of which are real numbers.

Once you find out which day to redeem the bonus paper exceeds the amount of income, you can immediately find out which member redeemed the prize and which store has more point paper.

Why is there so much point paper? Is it the store manager who has stolen the official seal or has someone privately engraved the official seal? Which member has redeemed the prize, where does the point paper come from, and what has been bought in which store? It is easy to remember what happened within seven days, and when the time comes, as long as the relevant personnel are found to verify, it will be clear who is lying.

In this way, the clerk and the store manager have no way to make a fool in the middle, and then cooperate with the store clerk and store manager to rotate from time to time, supervise and report each other, and issue rewards and rewards for customers to report independently, and encourage customer supervision.

Dare to be greedy for money in the ink shop? Directly fined 100 times, dismissed at the least, or reported in the newspaper headlines, it can be said that it is really difficult for employees to easily covet ink money.

As for those who dared to imitate the integral paper, they were all like the South Vietnamese gangsters who pirated Xingni's comics at the beginning, and they were all buried alive by Shenghe's people or sent to swim.

Of course, it is impossible to really not have it, but absolutely no one dares to be greedy for ink at will, and it is not worth taking the risk of greedy ink for the occasional few dollars.

Of course, this system is also a little bad, that is, it is easy to raise the kind of high-level VIP who specializes in purchasing.

For example, if someone sees a business opportunity here, they will frantically help others buy, or buy point paper, improve their VIP level, and then discount the goods to make the difference.

In fact, there has been such a situation, as early as two months ago, Star Play has appeared several platinum VIP cards, and a supreme card directly appeared on Xingtu,

Li Wenxing also has a solution to such a thing, which is very simple, that is, let the sales executives of the two companies investigate, and then talk to each other.

If it is a real consumer, then directly find print media and electronic media, send each other on TV and newspapers, let the other party be a celebrity, and by the way, brush a wave of advertisements for star enterprises, and star enterprises appear Supreme VIP customers, which is definitely a big news.

If it is a purchasing agent, then warn the other party, put away the magic weapon after doing it a few times, and know how to advance and retreat and know how to accept it when it is good, after all, such behavior is enough to disrupt the market, especially in the star enterprise membership agreement, it has long been clearly stipulated that you cannot purchase on behalf of you, and then you will directly confiscate your membership.

After all, the discount enjoyed is to exchange points for paper, not directly in the store, the stores of star enterprises never discount, only return old customers and loyal consumers.

If the person who buys on behalf of the purchaser doesn't know the convergence, he only needs to stop cashing out the points paper to the other party, and the other party will have to catch the blind, and it will be useless to make trouble, and you can sue him if the trouble is big.

Relatively speaking, Xingxin's stores are much better, because Xingxin's stores, the points paper must be used together with the electronic receipts at the cashier, which completely eliminates the possibility of the clerk being greedy for ink and the cost of the point paper.

In fact, all other stores of star enterprises can adopt this practice, stipulating that the point paper is used together with electronic receipts or handwritten receipts, but it is not possible yet.

Because it is difficult to distinguish the authenticity of handwritten receipts, it is useless, and electronic receipts, Star Play's stores have not yet popularized the electronic settlement system, and other stores do not have them.

As Lin Jiali said before, the popularization of the electronic settlement system is very difficult, not to mention the high cost, the development of the system and the later stage have not been completed, and many problems encountered still need a lot of time to overcome.

In fact, if the stores under the star enterprise are equipped with an electronic settlement system, there is no longer a need for point paper, and customers can go to the company's headquarters to redeem the prize with only a receipt.

The reason why Xingxin's stores also use point paper is just to let customers develop the habit of asking for point paper.

When every customer who consumes in the stores of Star Enterprises develops the habit of taking the initiative to ask for small receipts and points paper, it is not far from Star Enterprises to cover their daily consumption, whether it is clothing, food, housing, transportation, play, etc.

To realize, you can go to Xingxin fast food restaurant for dinner, go to Xingtu clothing store to buy clothes, go to Xing Play toy store to buy toys, buy stationery, books, and comics go to Xinglong Furniture Bookstore, go to Xinglong convenience store to buy daily chemicals, go to Xinghe audio and video store when you buy records, tapes, and videotapes, etc.

When people are accustomed to going to the stores of star enterprises to consume and begin to focus on improving the VIP level of star enterprise stores, is there any other business? At least under the premise of the same price and the same quality, they will only choose star enterprises. I want to talk about "Rebirth of Xiangjiang Giants" with more like-minded people, and pay attention to "excellent reading literature" on WeChat, talk about life, and find confidants~