Deep City, 1994.

The whole city is like a teenager who has just grown his first black beard, which is developing rapidly, full of vitality, and eager to vent.

In this way, his surging desires and restless enthusiasm were drummed, and he kept running in passion, pain, confusion and confusion.

Every day, people leave the city in despair.

Every day, more people come. They carry hope and desire, some are eager to eat, some want to support a distant home, some want to grow, and some have inflated ambitions.

The myth of wealth plays out almost all the time, a miracle that belongs to a city, interwoven with stories of individuals one after another, most of which have since been less known.

Putting aside those names that were prosperous and brilliant in previous lives.

To take a slightly less famous example, around this time, a young man named Yu Huiyong was walking alone to the train station with a return ticket in his pocket.

Yu Huiyong has just lost the 200,000 yuan he brought to Shencheng two years ago, which was 200,000 in the early 90s.

Failed and left, Yu Huiyong carried the only bag and exhaustion on his back journey. When he goes back, he will marry his girlfriend who has been in love for many years and will have a stable family, but these still can't stop his unstable heart.

So soon, this young man will come back, and the next time he comes back, he will only have 400 yuan in his body......

Later, there were thousands of chain stores, and the company was valued at tens of billions.

To give another example, it was also at this time that a young man named Zheng Xinfeng and his fledgling Dengfeng Dairy were holding their first large-scale meeting in the same sense.

There are the "backbones" of the peak, and there are some dealers in the surrounding areas who have been invited to the surrounding areas after covering the road expenses.

There is no way, there are too many conditions for Dengfeng to be complete, and there is no channel of its own, so in addition to the product itself, it can only take the road of "exaggerated marketing".

Fortunately, the young Mr. Zheng said that he was very good at it.

【Confidence】

"Confidence. Write these two big words on the whiteboard, frame them, Zheng Xinfeng read them at the same time, with the tone and movements, it looks imposing, "Where is the confidence of me and Dengfeng?"

He almost blurted out that my buddy's name was Jiang Che.

"Ahem. ”

Zheng Xinfeng controlled his expression, took out a bottle of "Nutrition Express" from the table, and put it on the table.

The simple pattern of white and orange, the large-mouth big bottle packaging that has never been seen before in this era, immediately attracted the attention of almost all the dealers present.

"This is our product at the pinnacle, and it's called Nutrition Express. Zheng Xinfeng waited until his eyes were focused before he said, "It looks special, right? Now that it's here, you can't help but look at it, so believe me, when it puts it on the shelf, customers can't help but look at it." ”

The people at the bottom nodded slightly unconsciously, in 1994, this thing was indeed a bit of a flowery play.

"But it doesn't matter...... What matters is its taste, its nutrition. Zheng Xinfeng made a resolute, slashing movement with a knife and said, "It's different...... It will kill all similar products on the market now, and there will be no scum left, completely changing the current market pattern. ”

“…… Maybe he's exaggerating?" the dealers were thinking, but unconsciously trying to believe him, because it also meant their chances.

In fact, after the launch of the nutrition express line in the previous life, it did support half of the Wahaha Group, and even killed "Wang Laoji" for a time, becoming the largest domestic beverage single product in the market.

"But I'm sorry, but I can't give you a taste yet. Zheng Xinfeng said enthusiastically: "It will be good for a while, and after a while, we will load the car outside the warehouse and send the samples to you at the same time...... Then, wait for your call. ”

His words made the dealers present feel a little disappointed, but the business cards and contact numbers of the sales staff sent to their hands were carefully put away.

Zheng Xinfeng smiled, "But I have another thing, but I can show it to everyone." ”

After speaking, he took out a stack of papers from his arms, spread it out, and pushed it along the table in a chic manner.

A dealer near the long table caught it and looked down.

"This ......"

"What, what?"

The people all around gathered around.

"Ma Jiajun's advertising buyout contract from 93 to 94. This one said.

“……！”

"Wow!"

There was silence, followed by a great uproar, and people from near and far crowded up.

In the past two years, how prosperous Ma Jiajun has been, how much it has attracted the attention of the Chinese people, and how proud it has been? Everyone present knows it. There have also been rumors in the mall that businessmen are vying for Ma Jiajun's advertising endorsement and keep bidding, but they are told that the contract has already been signed by the mysterious person in advance.

A lot of people are looking for this person.

He's here now.

At the same time, a certain famous head of the Northeast was very bitter.

"I don't have to taste it, I'll place an order now, and I can pay a part of the payment in advance. ”

One of the dealers immediately took a position after reading the sales contract.

"Me too. ”

"Me too. ”

Immediately, a large number of dealers expressed their stance at the same time.

Zheng Xinfeng responded one by one with a smile and agreed.

The actual situation is like this, after buying CCTV advertisements, his current financial situation actually can't guarantee the supply at all, if he doesn't go to Jiang Che, not only will the raw materials not be supplied, but even his salary will not be able to be opened.

Fooling dealers into making payments in advance is one of the most important purposes of today's meeting.

【Objectives】

Taking advantage of the time when the crowd returned to their seats, Zheng Xinfeng took a pen and wrote two more words on the whiteboard.

"Goals. He swept his eyes around and said, "It's very simple, I can tell you in one sentence." ”

The crowd fell completely silent.

Zheng Xinfeng raised his fist.

"I, Zheng Xinfeng and Dengfeng Dairy, are going to blow up the ** of wahaha from today. ”

Obviously it should be very imposing...... After saying that, he felt that something was wrong.

These sassy words, such as "there is no scum left" and "smashing the head", were all specifically asked for by Jiang Che in advance, and since the trip to Hong Kong City last summer, he knew that Jiang Che's stomach was full of all kinds of sassy words.

"Library, Library, Library, Library ......"

"Zong Qinghou's chest hurts. ”

"Zong Qinghou knows, I don't know what he will feel?!"

The dealers and the backbone of the company have a picture, and gradually some people can't help laughing.

An Hong also blushed, bowing her head and shrugging her shoulders.

Zheng Xinfeng finally reacted......

"Oh, it's the head that blows up the wahaha dairy. ”

“…… Isn't it called dairy?"

"The group, then we will also call it the group in the future, Dengfeng Group. ”

Nothing changed after the laughter.

"This young man is funny. ”

"Is it too bragging? Yes, but he'll make it. ”

The people down there thought.

In addition to the Wang Fang in his hand, he himself is too much like a person who can succeed in this era.

In 1994, in a media questionnaire survey of 10,000 young people in ten major cities such as Yanjing and Shenghai, when asked "the young people you admire the most", the first place was Microsoft's Bill Gates, and the second place was Shi Yuzhu.

The youth of the era has finally entered a new stage, worshipping technology, worshipping wealth, and longing for legends.

Even Lin Yujing, who was extremely lacking in this concept, once mentioned this person in a phone call with Jiang Che because she happened to participate in this questionnaire.

She said to Jiang Che, the information in the newspaper, he seems to be your senior brother, have you ever seen him?

Of course, she didn't know that Shi Yuzhu's annual profit was 30 million, and her boyfriend's industries were all combined, and the net profit was actually more.

Of course, in terms of the company's overall asset scale, social influence and status, Jiang Che is still a huge gap from this person who is in Zhuhai at this time and is in the limelight for a while.

Jiang Che hadn't met Shi Yuzhu yet, and he wasn't too interested.

For this person, you can admire the inspirational story of his life's ups and downs, his wisdom, his precise grasp and exploitation of human weaknesses, and his marketing genius that is almost unique in the world......

But when it comes to actual contributions, a person who has never invested much money and time in medical science suddenly jumps out and sells a wave of brain gold and runs, and then suddenly jumps out and sells a sum of brain platinum...... How to admire?

And Jiang Che has an idea:

In the stage of Shenzhen University, he doesn't need too many friends who are already rich now, what he needs is a group of friends who can learn how to make money and will make money in the future.

Because the era of true wealth has just begun.