When Xu Chenggong led Bian Xuedao and his group of four into the large conference room on the 17th floor, there were already many people sitting in the auction hall.

In the center of the rostrum of the venue was a large blue curtain with large white characters written on it - "Shanghai Dongxing Media Group Co., Ltd. 10% Equity Auction".

On the left and right sides of the curtain are two LED displays, and the LED display on the left side is marked with two lines of words.

The first line: Fairness, justice, openness!

The second line: cooperation, development, win-win!

The LED display on the right is playing the corporate video of Dongxing Satellite TV in a loop.

The auctioneer had already arrived - a man in his 30s wearing gold-rimmed glasses, who whispered a few words to a female deputy director of Dongxing Satellite TV, and then stood aside and took a sip of mineral water in his hand.

On both sides of the auction table, there is a table and three chairs, and the name tag on the table shows that the table on the left is the "notary seat" and the table on the right is the "record seat".

There are 6 cameras set up in the whole venue, and next to each camera stands a hostess serving tea and pouring water, and there is a supervisor and 6 security personnel guarding the door of the venue, responsible for checking the identities of the participants, which looks very formal.

In fact, if you think about it, you can't help but be formal! The starting price of 10% equity of Dongxing Group is hundreds of millions of yuan, and such a big transaction cannot tolerate a little carelessness.

The auction started on time.

Seeing the security personnel at the door of the conference room closing the door outside, Du Zheng, vice president of Shanghai Dongxing Media Group Co., Ltd., gave a brief speech, and then handed over the host desk to the auctioneer.

The auctioneer motioned to the assistant in the audience to play the introduction and various texts of Shanghai Dongxing Media Group Co., Ltd. on the LED screen, and then began to introduce the bidding instructions.

After all the introductions and things that should be said were finished, the auctioneer knocked on the gavel in his hand and said loudly: "Below, the auction of 10% equity of Shanghai Dongxing Media Group Co., Ltd. officially began, with a starting price of 400 million yuan, and a price increase of 1 million yuan each time, and there is no upper limit for a single price increase." ”

The auctioneer's voice fell, and the representative of China Media Holdings held up a sign and shouted: "450 million." ”

Then, without waiting for the auctioneer's reaction, the representative of Sequoia Capital raised a sign and shouted: "500 million." ”

The auctioneer looked at the area where the representative of Sequoia Capital was sitting, and said loudly: "500 million yuan, 500 million yuan on the 17th, is there any ......?"

Before he could finish speaking, the representative of China Media Holdings raised his sign again: "550 million." ”

Several cameras in the conference room were aimed at the male representative of China Media Holdings holding a sign at the same time, and 50 million jumped, which was also too domineering.

Without buffering, the scene directly enters the white heat.

The leaders of the municipal party committee, who were sitting in the first row, looked at Li Ruigang and nodded slightly.

The meaning of the leader's nod is obvious, Li Ruigang has done a good job, and the investment partners he has found are very powerful.

Li Ruigang smiled, thinking in his heart: This is just the beginning!

It's really just getting started.

Of the five units that came, China Media Holdings was the deputy general manager and led the team.

EMPO Fund and Sequoia Capital are both executive vice presidents of Greater China.

and Tianji Film and Television and Youdao Media are personally led by the boss. These two CEOs are not the CEOs of the subsidiary, but the real bosses.

Behind the Tianji Film and Television is Lehan Tianji Group, and today Lehan Zhao, the founder, chairman and CEO of Lehan Tianji, came to the scene in person.

Behind Youdao Film and Television Media is Youdao Group, and the boss of Youdao Group, Bian Xuedao, also came unexpectedly.

Before the auction began, Li Ruigang had a rough map in mind -- the first to withdraw from the auction must be EMPO Fund and Sequoia Capital, because these two investment institutions are known for their cautious investment, and their investment in the mainland rarely exceeds 100 million US dollars.

In terms of China Media Holdings, they should be said to be very excited about the 10% equity of Dongxing Satellite TV, and they are very determined to bid, but among the five units that came to participate in the auction today, the strength of China Media Holdings is the weakest.

After the auction began, China Media Holdings' imposing bidding method was actually "showing strength with weakness", trying to use tactics to scare several others. In Li Ruigang's view, if the other few companies who led the team today were vice presidents, there would still be a slight possibility of winning the tactics of China Media Holdings, but Zhao Lehan and Bian Xuedao were present in person, and the bluffing tactics of China Media Holdings would be meaningless.

Whether Zhao Lehan or Bian Xuedao, they are not people who can be frightened off by this trick.

The most important thing is that the authority of the vice president has an interval after all.

The vice presidents must have come with the "upper limit of affordable bids", and once the on-site bidding price exceeds the "upper limit of tolerance" given to the vice presidents by the superiors, it is basically Game-Over. And because the boss is on the scene, Tianji Film and Television and Youdao Media will not have such a situation, and these two should fight to the end.

The reason why these two will fight to the end is because the boss came in person, which in itself shows that they attach great importance to this auction.

The representative of China Media Holdings bid to 550 million, the pace of the scene slowed down slightly, and the auctioneer held a gavel and said loudly: "550 million, there is still ......no bid?"

"580 million!" the female representative of the EMPO fund finally raised her card.

Hearing that someone continued to bid, the auctioneer held a gavel in his hand, pointed to the female representative of the EMPO fund and said: "580 million! No. 118 bid 580 million! Is there anything higher?"

In Li Ruigang's view, 580 million is basically close to the upper limit of the bid of the EMPO fund this time, and the fluctuation should be around 30 million, that is to say, the EMPO fund's bid this time is just to support the market, and it is not in vain. Because if EMPO is confident, it will directly increase the price by 50 million and jump to 600 million.

Now the price increase of 30 million is equivalent to suing the other 4 companies, and the EMPO fund is ready to withdraw.

Representatives of several units invited to serve as third-party witnesses at the scene have been blinded by the numbers at the auction.

In less than two minutes after the start of the bidding, it jumped from 400 million to 580 million, is this the rhythm of going to 1 billion?

That's 10% equity!

Dongxing Satellite TV has confronted several other satellite TVs in the past two years, and it has not reflected the level and strength it should have, and it is even a little disgraceful, for the 10% shares of Dongxing Satellite TV, which has no dominant power, is it really worth paying so much money?

Just when everyone was thinking, the two companies that had not bid made a bid, Tianji Film and Television, made a move.

Sitting next to Zhao Lehan, the general manager of Tianji Film and Television, Zhang Min, an intellectual beauty in her early 30s, raised her head and raised her sign, her voice was not loud, but the audience was shocked: "700 million!"

A price increase of 120 million, jumping directly from 580 million to 700 million!

This time, even the leaders of the Shanghai Municipal Party Committee, who were sitting in the first row, turned around and glanced at Tianji Film and Television.

Without waiting for the auctioneer to repeat the price, the representative of Sequoia Capital raised the sign again: "720 million!"

Immediately afterwards, the representative of China Media Holdings raised a sign: "750 million!"

Wu Sijie, who was sitting on the right side of the road, leaned into his ear and whispered: "It seems that the other ones are also determined to win, and it is a tough battle!"

On the side of Youdao Group, Fu Caining is responsible for holding the card. Before coming, Bian Xuedao told her that there was no need to raise a card at the beginning, and the specific timing depended on his gestures.

Fu Caining, who was sitting on the left side of Bian Xuedao, heard Wu Sijie's words, and she asked Bian Xuedao with her eyes if she was holding up the sign now.

Bian Xuedao shook his head slightly.

At this moment, Zhang Min of Tianji Film and Television raised the bidding number plate in his hand again, held his head high and said, "900 million!"

Ooh......

The audience was a sensation.

All the cameras were pointed at Zhang Min, and everyone looked at Zhang Min - this is here to throw money?

Knowing that everyone was watching him, Zhang Min looked at the auctioneer with a calm face, waiting for him to speak.

The auctioneer on the stage has been in the industry for many years, and this time it can be regarded as an eye-opener. In his memory, except for this kind of scene when bidding for land, there were few other types of auctions where such a wealthy master appeared.

The auctioneer on the stage changed his calmness at the beginning, his gestures and expressions all changed, and he said very quickly and slightly provocatively: "900 million! 900 million! 23rd bid 900 million, everyone, is there anything higher? Now it's 900 million yuan......"

900 million!

Tianji Film and Television suddenly pulled out China Media Holdings, Sequoia Capital and EMPO Fund.

This price is significantly higher than the highest estimate of the other three.

In the eyes of everyone, a media like Dongxing Satellite TV has relatively stable revenue, and it is difficult to have large-scale growth in performance, so it is unnecessary to invest a lot of money in this 10% equity.

When the auctioneer saw that no one in the audience raised a sign, he said loudly: "900 million yuan, the first time!"

Under the stage, Bian Xuedao turned his head to look at Fu Caining and stretched out a finger......