5 minutes later, the second floor of the Hedong Garden Mansion. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

Liu Yisong left after bringing the wine, and only Bian Xuedao and Zhang Xiaolong were left in the study.

According to the old rules, wine is the "Four Seasons of Daozang" produced by Hongyanrong Winery.

This set of wines is the first sub-brand wine launched by Bian Xuedao after taking over the winery, which can be said to be very meaningful, plus this set of wines has little circulation in the market, the price is higher, and it contains four flavors, which is very suitable for taking out and entertaining people.

opened a bottle of wine, poured a glass for Zhang Xiaolong with his own hands, and sat down while learning to ask, "It's a lot of pressure?" I thought you had cultivated to the realm of landslides and immobility!"

Taking a sip of the cup, Zhang Xiaolong said: "I am making products, and a qualified product manager must have qualified product awareness and sense of smell. Personally, I am satisfied with the KKI product, but I am seriously not optimistic about the market reaction and prospects after its launch, because the popularity of smartphones is not enough, coupled with the current high traffic costs, simply put, KKI is ahead of its time. ”

Picking up his wine glass, he asked, "What do you mean...... Wait a little longer?"

Zhang Xiaolong shook his head slowly: "The product has been made, there is no reason to wait." ”

After a little hesitation, Zhang Xiaolong continued: "In the middle of last month, there were 15,000 apps available for download in Apple's App-Store, with more than 500 million downloads. Recently, I've been hesitating to put KKI in the app-store to allow global downloads, or only to invest in the US market. ”

After listening to Bian Xuedao, he instantly understood the core meaning of Zhang Xiaolong's words - to avoid being copied by other domestic companies, KKI and other "innovative" products such as KKI were first launched abroad, improve the user experience to the best state abroad, and then go back to compete for the domestic market.

Seeing that Bian Xuedao understood what he said, Zhang Xiaolong still explained at his own pace: "Some domestic product managers are most concerned about what new ideas appear on the market every day, and what new software others make. Their job is to research these new software, to experience ...... Then 'micro-innovation' and change the name, it is the new product of your own company. ”

“kki…… Only investing in the U.S. market can stop domestic copycats to a certain extent. Because the app-store has grown from 0 to 15,000 apps in the first half of the year, adding more than 80 new apps every day on average...... With more than 80 new apps coming online every day, it's a form of competition and a cover. Even if the domestic product managers discover KKI's 'innovation point' after a while, because domestic users can't use it, they can't verify whether the KKI model can adapt to the domestic market, and copycats will hesitate to copy KKI, and they hesitate to give KKI time and space to adapt to the market. ”

After Zhang Xiaolong finished speaking, he shook his wine glass and asked, "What if it is copied by a foreigner?"

After staring at Bian Xuedao for two seconds, Zhang Xiaolong said: "The legal environment is different, the industry ecological environment is different, and children with parental discipline are definitely more disciplined than children without parental discipline." ”

Noncommittal to Zhang Xiaolong's answer, after thinking about it, he picked up the wine bottle and said, "My mother has a beautiful mouth, but I followed my father." ”

“……”

Suddenly such a sentence came out, Zhang Xiaolong looked at Bian Xuedao in confusion, and didn't even notice that the cup in his hand was crooked: Where is this?!

Helping Zhang Xiaolong pour wine with a smile, Bian Xuedao explained: "I mean, if you have a choice, it must be the best, but there are many things in the world that have no choice. Take KKI as an example, even if the export turns to domestic sales, we will have a fierce battle with TX. ”

Zhang Xiaolong nodded.

Bian Xuedao continued: "As you said before, once KKI is launched, TX will definitely react as soon as possible, it will not allow another self to appear, this is a matter of life and death for the enterprise, TX will definitely not agree." If you don't agree, TX will launch similar projects, and then use TX's huge resources to impact KKI's living space. ”

After taking a sip of wine, Zhang Xiaolong continued to nod.

I drank the wine in the toast in one gulp, picked up the wine opener while learning the way, and said while opening the wine: "The battle must be fought, and I have no illusions about this." We now have the advantage of being able to choose when to start the war. ”

Pulling out the wine stopper with a "pop", Bian Xuedao sniffed at the mouth of the bottle, and said: "One thing is certain, the opponent is a copycat game, or a clone game." This one...... Just like the 'shadow level' in some games, the boss that the player has to fight in the level is the shadow of his own game character, and the equipment, values, and skills of both sides are all the same, and even the blackened shadow is stronger. ”

Zhang Xiaolong: "......"

He found more and more that his boss's thinking was not an ordinary divergent jump, and it was really a pity not to make products.

Bian Xuedao continued: "Since we want to fight our own shadow, I don't think we can export to domestic sales, because at that time, KKI's product form will be very good, TX will directly copy our excellent product form, supplemented by its user base, the battle will be very difficult to fight." ”

"But ......"

Zhang Xiaolong frowned and groaned, and swallowed his words back.

Zhang Xiaolong didn't say anything, and Bian Xuedao continued: "So, it's better to open up the domestic download and attract the attention of TX from the beginning, so that it can't wait to launch similar primary form products." ”

Zhang Xiaolong finally interjected: "TX's user base is too large, and the channels for promoting new products are too strong, and it is difficult for TX to break through if it is targeted by TX." ”

After taking a sip of wine, Bian Xuedao smiled meaningfully and said, "Then let TX break through for us." ”

This time Zhang Xiaolong didn't guess, he asked directly: "What do you mean?"

Bian Xuedao said: "The first value-added service of mobile is SMS and MMS, the SMS MMS market is more than 50 billion, and getting one-tenth of this market is equivalent to prying off 5 billion RMB of profits, and the operator will definitely ambush it." ”

"Therefore, if TX wants a copycat, let him copy, let him burn money in front of him to fight with the operator. I guess I'll wait for them to fight for a year and a half...... Like you just said...... Smartphones are not widely available enough, and the cost of data is currently high...... They send a few versions and find that the user data is not improving, TX will be suspicious of KKI's product model, and interest will decrease, and at this time, our opportunity will come. ”

After Bian Xuedao finished speaking, Zhang Xiaolong keenly caught a few bugs in his words, and he asked: "I can understand that TX will burn money to seize market share, but you said that for a year and a half, what supports them to insist on burning money?"

Bian Xuedao said with a smile: "Zhiwei takes money to promote, TX will inevitably accompany to burn money, we just need to control less than them." ”

"Doesn't that mean that KKI's user data can't be used either?"

The market environment of the two companies is the same, and the penetration rate of smartphones and the level of traffic charges restrict the products of both of us at the same time. ”

"What about the chance?"

After thinking about it, Bian Xuedao decided to say dry goods: "Wait for a revolutionary and explosive mobile phone!" As long as this mobile phone appears, it will drive the high-speed popularization of smartphones. As smartphones begin to become popular, traffic tariffs will inevitably adjust their prices to compete for the market. At that time, the factors that constrain KKI will no longer exist, and the spring of KKI will come. ”

A revolutionary and explosive mobile phone?!

Zhang Xiaolong, who has been paying attention to the app-store, asked tentatively: "You mean Apple?"

Bian Xuedao said ambiguously: "It may be Apple, or it may be someone else, after all, innovation is not something that anyone can monopolize." ”

This sentence is purely to confuse the public and prevent the other party from being aware of their "foreknowledge" ability.

Because Bian Xuedao knows very well in his heart that it was the iphone4 that triggered the smartphone boom and completely rewrote the global mobile phone industry pattern.

I know, but I can't say it, and I can't say it when I meet people.

After drinking the wine in the cup, Zhang Xiaolong asked the last question: "Why are you confident that it is the spring of KKI, and not the spring of TX?"

Sitting on the chair and pondering for half a minute, Bian Xuedao put down the wine glass, looked directly at Zhang Xiaolong and said: "When the environment is mature, add the voice SMS function to KKI, and strive to increase the number of KKI users to the number of foaming on TX's mouth within a month." ”

Hearing the words "voice text message", Zhang Xiaolong's eyes lit up like a light bulb with electricity, and after thinking for a few seconds, he said: "The voice text message function needs a voice engine, and with the technical strength of TX, we will have at most half a month to stand out." ”

"People Nearby", "Shake", "Circle of Friends", and "Official Account" appeared in his mind one after another, and he looked at Zhang Xiaolong's eyes and said, "Do you remember the KKI launch slogan I told you last time in Hong Kong?"

"Remember—those who learn from me live, and those who resemble me die. ”

Bian Xuedao said with a smile: "You are like this, before the launch of the voice text message function, come to Weibo and shout publicly, just say ...... Wait for plagiarism. ”

……

……

(ps:[-Magic Elf-] Which evil animal is the Great Immortal Yue's boastful?Can you take it back and tie it up, don't pretend to be a demon outside for a while, and be a ghost for a while?)