Chapter 53: A Different Strategy
The release of the second generation of 10,000 households is unexpected for the employees who are responsible for 10,000 mobile phones.
Because, updating the device once a year, it sounds crazy.
You know, the update of the device, in the category of handheld game consoles, may not be updated for ten years.
A device like Game Boy was already in the time for a replacement, but who would have thought that a Pokémon would last for more than five years.
According to the platform provider, only by ensuring a stable platform and ownership can the software provider make money.
When the hardware itself was just released, it was very meager, and even lost money even counting the costs of publicity and distribution.
Even if it is placed in the field of mobile phones controlled by Motorola and Nokia, the launch of a series of mobile phones is not particularly smooth.
Therefore, Motorola and Nokia are pursuing a strategy of machine sea.
Probably except for the model directors of the two companies, no one knows how many models of mobile phones are on sale in the two companies.
Of course, these phones are similar, and most of the components are common.
The only reason to divide so many models is that you can use different models to make different money.
Some machines have a little more functions, you can buy several times more price, of course, this price is not worth it in the eyes of many people, but some people just recognize.
And the rhythm of Wanhu's renewal is simply unheard of in the eyes of these professionals.
What's the joke about updating the flagship in a year?
If it comes, the advertisement of Bird mobile phone is to promote its own mobile phone, which can be easily used for ten years.
Of course, the waveguide disappeared in the long river of history, probably because the mobile phone was too resistant.
A mobile phone can make people use it for ten years, so doesn't it mean that users of this brand will have a minimum of five years to replace their mobile phones?
In contrast, the plot or ambition of Wanhu is obvious.
What scheme?
It is that Wanhu wants to update his mobile phone once a year, and he wants to let his brand fans change his mobile phone once a year.
In other words, it is necessary to change the mobile phone from a high-end durable product to a high-end consumable.
This, although everyone wants to applaud this precedent created by Wanhu.
Because if the mobile phone is really changed in the next year, the user will change it, which is a good thing for all mobile phone manufacturers.
It's just that......
Can users change like this?
You know, the cheapest 10,000 mobile phones cost $399 each.
For ordinary Americans whose average monthly salary is only $3,000, who always have to take out payday loans, and whose lives are tight.
In a field like Nintendo's, the strategy is to sell their consoles at a half-sell-half-giveaway price. Then induce users to buy the game.
And the equipment of 10,000 households in the past is almost the same.
However, on mobile phones, it is the opposite.
In doing so, how can the average user afford it?
Even if you can afford it, how can you change it once a year?
And......
Now that Wanhu mobile phones have just been released, it's good to say that it's easy to update. Some shortcomings are also easier to find and fill in.
But......
But what about later?
What should I do if there is nothing that can be improved in the future?
Isn't it going to be updated?
You must know that manufacturers such as Motorola, which hold a large number of mobile communication patents, do not care about how much each mobile phone can sell, but how long their market dominance can be maintained, and whether users can use their mobile phones all the time.
For them, Wanhu is simply self-defeating.
Although, they also have to admit that Wanhu's press conference was very successful.
I also have to admit that there are some excellent points that they also envy.
It's like an RGB information light, and they're envious.
You know, RGB information lights can theoretically provide 16 million colors.
In other words, you can customize all kinds of cool effects.
This alone shows that the phone is very high-end.
You know, although the production of LEDs is now relatively liberalized.
There are not only LEDs produced by 10,000 factories, but also manufacturers authorized by 10,000 households.
However, the LED lights on mobile phones are generally mainly red.
It can only glow red when charging, and can only glow red when a text message comes in.
Even, in order to facilitate the mobile phone of the circuit, some mobile phones do not even have a prompt light, to see if it is charging, it depends on the charging head.
Many voices of decay were heard.
Because, although Wanhu has made many updates. But these updates, for the average user, are not necessarily useful.
It's not that the first generation of 10,000 households can't be used, so why buy the second generation of 10,000 households?
However, before they could open their mouths to laugh, they were slapped hard by reality.
Almost all the 10,000 specialty stores in the United States have people lined up in long queues.
Whether it was those ordinary people, poor ghosts who looked poor, or other guys, all kinds of people lined up at the gate of Wanhu.
The mobile phones of 10,000 households seem to be distributed for free as if they don't need money.
Many people even thought that this was a place where relief food was provided.
As for why this is happening?
The reason is simple.
It is because in addition to the functions of calling and playing games, Wanhu mobile phones also have a third function, which is to show off.
You know, because of patent barriers and technical barriers, although there are many manufacturers nowadays, they have launched new smartphones.
However, none of them are close to 10,000 households in terms of software and hardware.
The problems they encounter are varied and fall into many types.
Some of them are not good for hardware, and some are not good for software.
In short, there is no one who can fight.
And because the impression left by Wanhu mobile phones is too strong, even many people think that all other mobile phones that say they are smart phones are knockoffs.
And for the only 10,000 mobile phones, the second generation is of course better than the first generation, the sooner you use the second generation, does it mean that you are more fashionable?
The ease of use of the product and the belief in the brand are two different things.
However, there are many people who are confused and regard the usefulness of a device as their belief in this brand.
And because Wanhu itself has left enough profits on hardware, it will not provide hardware at a stupid cost price like Nintendo.
Therefore, for Nintendo, the longer the maintenance of a generation of hardware in the market, the more they will be able to make more profits through the decline in the price of components, there is no such thing as a thousand households.
Devices that can be highly profitable as soon as they are put on sale, and a new one is launched every year, which can also stimulate consumption.
Why learn how to play Nintendo?
Nintendo's gameplay is destined to be the gameplay of a small workshop.
Keep in mind that the first domain name :.com this book. The mobile version of the mobile version of the wonderful book house is :.com