If there is one aspect that Wanhu pays more attention to in the world besides video games, it is the video playback business.

Taking North America as an example, in addition to theaters, the second largest part of North American film broadcasting at this stage is videotape and disc rental.

The situation in the United States and China is different because of the high popularity of videotapes and because the clarity of videotapes is generally okay.

Therefore, in a country like China, the popular VCD disc, or even DVD disc, has no competitive advantage in the face of the similar playback effect of video tapes and the huge stock market, and cannot open the market at all.

In response to the demand for high-end movie playback at home, Sony's original ultra-high-density capacity disc came into being, and Sony called their series of discs Blu-ray discs.

The great thing about it is that the first generation of products can store more than 30G of content.

30g of storage space is very rich for a movie that has a storage time of only one or two hours and a maximum of three hours.

Of course, such beautiful technology, the price is also very beautiful.

Although the display effect is very good, it requires the support of a complete set of hardware equipment.

If it is all Sony equipment, a set of updates may need to cost nearly 10,000 dollars, at least 5,000 dollars.

For the middle class, it is not easy to come up with so much money at one time, so if you want to wait for the Blu-ray system to be promoted, it will not only take time for the progress of technology.

As for the leasing business, the development of North America is very vigorous.

There are many rental shops run by individuals, as well as rental stores of large chains.

Rental shops opened by individuals are relatively poor in terms of good or bad operation.

Because the owner of many rental shops opens rental shops because he likes them.

However, a person's preferences, especially those of an old movie fan, are most of the time far from those of the average audience.

Therefore, the things that old movie fans like, the CDs and videotapes in the store, may not be particularly liked by the rental users around them. In contrast, large chain leasing companies have an advantage, that is, they have a set of scientific algorithms to count the consumption habits and user preferences of people around a store.

For example, from the surrounding housing prices, average education, and consumption level, even the box office composition of the nearby theater can be bought.

With this kind of big data that reflects each other in multiple dimensions, determine the films that can be rented in each store.

However, this kind of leasing method is beautiful as it may seem.

But sometimes the embarrassing thing that happens is that human behavior is not entirely predictable.

Even if the big data coverage is very comprehensive, a person hears his friend who came from afar say that the movie is very good, and he wants to rent it to watch, but there is no rental place nearby, which is embarrassing.

Another important part is that this large rental company, which covers the whole of North America, has very strict requirements for users to return the tape.

If you're not careful, you may need to pay a $40 fine for a videotape.

This forty dollars is not a small amount, and the number of people who have been fined is not a small amount, and almost all the people who use the services of the entire company are full of complaints.

But why does this company insist on doing this?

The reason is simple, this is a public company and needs to be accountable to shareholders.

Liquidated damages account for 16% of the company's total revenue, so how can such a large profit be relieved?

You know, capital has always been short-sighted.

However, such a bad user experience is bound to cause a backlash.

There was a user who was charged $40 in liquidated damages for renting a videotape for 10 minutes, and he felt that the user experience was extremely poor, so he set up his own rental company.

His leasing company, unlike the current one, has more than 6,000 offline stores and more than 60,000 employees, and it adopts a new model, which adopts a rental model of ordering from the evening and delivering to the door the next day.

What are the benefits of such a leasing model?

First, it is only necessary to set up corresponding leasing centers in major cities, which saves a lot of human resource costs and land rent costs.

The second is the big data demand that you don't need to manage the eggs, which can be found in all categories in the rental center.

The third is to take care of the lazy.

Among them, although the third point does not seem to be very important, it plays a great role in the competition for market share.

You know, almost all people are lazy.

As I said before, if human beings were not lazy, they would not have the brilliant mechanical and technological civilization of human beings.

As a result, leasing companies that have adopted a new business model have been able to defeat the companies that had dominated the North American rental market in just three years.

At this time, Wan Hu entered the venue and never thought of renting a physical videotape or CD.

What Wanhu wants to engage in is a streaming media subscription service, in human terms, a video website subscription service.

Why do Wanhu have the confidence and courage to develop this service?

First of all, because of the network environment in North America, after so many years of stimulation of demand for online battle games, there has been a relatively long development and progress.

Secondly, because Wanhu's network research institute has developed a brand-new, low-loss but high-compression ratio video transmission standard, or format.

In this format, the video can be distributed at the smoothest possible speed and with the best possible image quality.

Actually, unless the technology is widespread to a certain extent. Otherwise, the vast majority of users' demand for watching movies is first of all whether they can watch it, and secondly, whether they can watch it.

The most important thing is that in addition to having the advantage of the website, Wanhu also has a terrible number of mobile phones.

Of course, Wanhu mobile phones do not fully support this new video encoding, if Wanhu mobile phone users, want to watch the video released by Wanhu here, you have to manually download a new video playback software.

Although there is resistance, it will be impossible for every 10,000 mobile phone users to use the entire service.

But compared to other companies that don't even own a platform, it's already very powerful.

Compared with the video center and the mode of physical delivery, there is no doubt that this kind of online viewing does not even have the procedures for receiving and sending express delivery.

Under such circumstances, Wanhu's video business has a very bright future.

The most important thing is that 10,000 households with superb special effects technology can engage in their own self-made dramas in their own channels.

With contents, build a protective wall.