Chapter 555 Weibo Strategy
Driving from Wutai Mountain to Yanjing, he talked a lot with Zhu Zhichun along the way, but the two did not reach an agreement on the issue of stepping into the beer industry, but fortunately, neither of them wanted to convince each other now, no matter what, register the company first.
Of course, it must be registered offshore.
Sending Bian Xuedao to the gate of Zhonghai Triumph, Zhu Zhichun got out of the car, looked around, and asked, "You live here?"
Bian Xuedao said: "Shan Rao stays here." ”
Zhu Zhichun said: "Yes, in the end, he built a house, his eyes are poisonous enough, and there is a lot of room for appreciation in this location." ”
Bian Xuedao said: "I didn't think so much when I bought it, I just saw that this place was close to her unit." ”
Zhu Zhichun pulled the car door and said, "Okay, I won't go up, go back and clean up, and try to catch the plane to Sishan." ”
Bian Xuedao said: "I don't have any acquaintances in Yanjing, remember to help me ask about the 80th floor of the third phase of the International Trade Center." ”
Zhu Zhichun waved his hand and said, "Remember." ”
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Shan Rao and Lin Lin both went out, and there was no one at home.
Bian Xuedao took out a can of beer from the refrigerator, sat on the sofa, drank quietly, and thought about things quietly.
He likes wineries, and Zhu Haishan gave him a top winery, and to be honest, he is really happy.
For accepting the winery, Bian Xuedao hesitated.
Later, he thought that the crime of unclear source of huge wealth was aimed at state officials, and could not be used on the heads of ordinary citizens. Even if you really want to check, there is the Zhu family in front of you. Besides, the gymnasium, real estate, IT, and investment that Bian Xuedao does are all legitimate businesses, so why check him?
During the three days that the heavy snow closed the mountain and was trapped on Wutai Mountain, Bian Xuedao had been thinking and making two decisions in addition to wandering.
First, keep a distance from officialdom and strive to be a detached businessman, so as not to be implicated in the future because of the political earthquake.
Second, speed up the hoarding of Songjiang subway plots, and launch Zhiwei Weibo as much as possible, in short, strive to make the plate of daring and wisdom bigger, so that after the news of the winery is issued, people will not be too surprised to weigh his assets.
Stay in Yanjing for one night and fly back to Songjiang the next morning.
I didn't go home when I landed, so I dared to do it first.
Because he was about to go to Europe to meet with Ma Chengde and hand over the winery, he didn't know how long it would be delayed, and he had to arrange the end of the year and New Year's Day in advance.
Immediately after New Year's Day, there was a land auction in Songjiang, and two of the six plots of land were acquired by Bian Xuedao, because they were very close to the future Metro Line 2 and Line 3. Before, it was the plots along Line 1, Line 2 and Line 3, and now there are basically no people who can recognize it, so there will not be too many competitors.
In addition, Bian Xuedao is preparing to open two Shangdong club chain stores in Shudu in Sishan and Chuncheng, Yunnan, with the club as a pioneer and extending its tentacles to Songjiang. Then it is to pave the way to see Xu Shangxiu in Shudu, and the earthquake-resistant building can not be said by people, the club chain belongs to the extension of the cause, and with it, it is justified to run to Shudu.
After holding a two-day meeting in Dawei and assigning all the work, Bian Xuedao once again felt that there was a shortage of manpower.
At night.
In the study of Linbian's house, Bian Xuedao talked to Wang Yinan on the phone for nearly half an hour, and asked in detail about the latest installed statistics of security guards and input methods, as well as the development progress of Weibo and browsers.
Wang Yinan said: "It's okay to say that the browser is good to say, some functions of Weibo are very vague in the minds of developers, and you may need to explain the architecture and form of Weibo in your vision." ”
Bian Xuedao said: "I am going to go over tomorrow, and I will tell you about it then." ”
Hanging up the phone, Bian Xuedao picked up the list of employees who dared to be the group and looked at it again, and he realized very clearly that his previous talent reserve was very lame.
When wisdom is in need of people, dare to be adjusted by no one here.
Weibo, although in the previous life, Sina played a good hand of cards, but it is definitely not just a few people who can be played by setting up a grass platform team.
The primary question at hand is whether Weibo is developed by Zhiwei Technology and is also classified under Zhiwei Technology. If it is classified under Zhiwei Technology, who will take the lead in Weibo?
Wang Yinan is definitely not good, he still has to take the helm of the promotion of other projects.
So who will be at the helm of Weibo?
One thing is for sure, the business model exploration of social networks like Weibo is global, and even if there is a bug in Bian Xuedao, it needs extremely talented people to control it.
Come to think of it, there is no such person around. Even if you go to the three major portals to dig people, there are few qualified talents, and they basically can't dig them. Compared with the three major portals, Zhiwei Technology is still an immature teenager, and it is difficult to invite a big god in the temple.
After pacing around the study a few times, Bian Xuedao got through Wang Deliang's phone.
"Deliang, it's me. ”
"Hey...... Feed...... Old side...... Wait for me to say, I'll go out and say. ”
"Good. ”
"Hey, old man, I can hear you. ”
"Where are you?"
"Hey, sing with the manager at the KTV with the customer. ”
Bian Xuedao asked, "How is your work now?"
Wang Deliang said: "Just like that, just two months after turning positive. ”
"What about wages?"
"Basic salary + commission, if you get it right, you can deal with more than 5,000, and if you don't get it right, it's less than 3,000. ”
Bian Xuedao said, "Don't do it there, come back and help me." ”
"What?" Wang Deliang asked, "What did you just say?"
Bian Xuedao said: "I said you should go back to Songjiang to help me." ”
Wang Deliang said: "What can I do when I go back?"
Bian Xuedao said: "Don't worry about this, I must have a position for you to show your strength." ”
Wang Deliang said: "No...... Dude, you can think about it, if I don't do your job well when I go back, I will lose my job here, and you will pit me. ”
Bian Xuedao said: "It's okay, don't talk about you, even your girlfriend, it's not difficult to raise two people at all." ”
Wang Deliang said: "Tell me what you want me to do, give me a secret, and let me think about it." ”
This is obviously the sequelae left by Tao Qing who was commissioned by Bian Xuedao twice. Wang Deliang is also mature, and he has passed the age of helping people do things without a bottom line if he gives some money.
Bian Xuedao said: "It involves trade secrets, and I can't say a word on the phone, in short, it's not a cheat, it's a business." ”
Wang Deliang asked: "What kind of business?"
Bian Xuedao said: "IT. ”
Wang Deliang said: "I don't understand IT!"
Bian Xuedao pretended to be angry: "Don't ink, hurry up and resign and go back to Songjiang, I'll tell you, there is no such shop in this village." ”
Wang Deliang was silent for a few seconds and said: "Even if you resign, you have to give the unit a buffer period for recruiting and handing over, which is moral." And our manager is nice to me, and a few colleagues are also very good. I have to explain the work in hand to the manager, and then have a few drinks with everyone, and it is estimated that it will take half a month at the earliest. ”
Bian Xuedao listened and said: "Okay, just come over after New Year's Day, I'm going to go abroad in the near future, if I don't come back because of the delay, you will contact a person named Ding Kedong after you arrive in Songjiang." I'll text his mobile phone number to you in a while, and he'll arrange your food and lodging at that time. ”
Wang Deliang finally asked: "Dude, are you serious?"
Bian Xuedao said: "You are really ink!"
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Sitting in the conference room, Bian Xuedao felt that the technician who used PPT to explain the progress of browser development on the stage spoke in real ink.
He asked five or six times in his heart, a bearded male technician, using PPT to explain technical problems, and the background page was so girly, is it true that otaku can't look good?
However, in order to give Wang Yinan face, it was not good to sit down and get mad after listening to a few words, as if he had come with opinions. After all, once Weibo is established, it will split power from Wang Yinan, and it is better to unite to do business.
The browser is a purely technical project, and he doesn't plan to develop his own independent browser kernel, so after emphasizing "speed and compatibility" twice, the topic entered Weibo.
Speaking of the Weibo project, the participating developers and project team members have shared their ideas.
I listened to it all the time, and occasionally took notes on a few words.
When everyone is done, it's his turn.
Bian Xuedao said: "I believe many of you know and even have been in contact with Twitter and Facebook, and the Weibo we are developing is a Chinese hybrid version of these two, and my goal is to make Zhiwei Weibo another killer app under Zhiwei Technology." ”
"The first point I want to make clear is that Weibo, which we want to launch, is a social networking platform. The purpose function of Zhiwei Weibo is that it is simple to use, which can make the largest range of people use it handy, and facilitate communication and interaction between people. ”
Second, live broadcast, onlookers, communication, and interaction, these eight words are the key words of Zhiwei Weibo. In the next few years, our microblog will become a kind of micro-media, a micro-life, the origin and first point of news, changing people's daily life, and even affecting the trajectory of the business world. ”
"Third, the future of Zhiwei Weibo is first a social networking platform, followed by a digital provider, and finally a content provider. This platform can carry certain media attributes and make money by selling advertising space, but this cannot become the main profit channel. What we want to do is to make a timeline and a search map like Zuckerberg, so that users can project their lives on the Internet, such as who wants to change home appliances, who wants to hire a tutor, who wants to learn a musical instrument, who needs a wedding company when they are getting married, and who wants to travel abroad in a group...... We dig out the needs of individual users and the value of individual users through Weibo, collect information, organize it, gain insight into potential business opportunities, and resell it to advertisers in different categories, so as to build a bridge between user needs and commercial services, from which we collect bridge fees to monetize users. ”
Including Wang Yinan, everyone in the conference room was stunned.
At the same time, a thought sprung up in everyone's hearts: This is too good! The strategic goal is clear, the development path is clear, and the analysis is the way, is this the reason why people are bosses and we are wage earners?
Wang Yinan asked: "How to promote it in the early stage? Also, I always feel that the profit prospects of this thing are uncertain. ”
Bian Xuedao listened, nodded with satisfaction and said: "Your point of view is right, in the early stage, it must be a loss to make money, and use shouting in exchange for attention, and even within one to two years, it is a strategic loss stage." You can rest assured that I have a relatively clear understanding of this point, and I am ready to invest 500 million to 800 million yuan in the infrastructure and network equipment of the microblogging project, and I will add more if the prospects are good at that time. So everyone, I'll figure out how to do the project well, and I'll leave it to you. ”
Glancing at the people in the conference room, Bian Xuedao continued: "As for the initial promotion, one move, pull celebrities to open Weibo, pull, teach, and push one by one, and then sit and wait for the fans who come to hear the news." ”
Speaking of this, the first thing that came to Bian Xuedao's mind was Shen Fu.
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