After a few more months, in the northern hemisphere, Tom Kleisy's security software is finally ready to go to market.

However, although the completion of the software is very high, it is not necessarily how weak Match Mentek or Kaspersky is, but for the effect of early promotion, Tom himself has no bottom in his heart.

This is all because of the security software crash directed by Symantec a few months ago.

Recalling the events of that time, Tom still feels a little embarrassed.

After the free security software produced by Symantec was promoted and installed by more than one million, a virus suddenly appeared on the market. The simple role of this virus is to destroy the machine on which this free security software is installed.

As long as the machine is installed with this software, it will basically be devastated. Although the hardware of the machine itself has not been damaged, the data content inside has basically said goodbye to users.

Almost overnight, people who were still talking about "should I install free security transfer too" were talking about free security software.

Those who have the money and ability can buy paid software almost immediately to keep safe.

The reputation of free security software has also fallen to the bottom.

Tom Kleisy also had to give up the previous way of releasing software and then gradually updating and improving. The only way to do this is to continue to improve the software in the company.

If it weren't for the fact that the investor was a calm old man like Pete Thiel, Tom Clay really didn't know how he would end up if he was withdrawn by the investor.

There were other free security software available in the interim, but none of them could replicate Symantec's record of millions of installed bases.

Experience teaches.

Paid software has once again become the mainstream of the market in terms of ownership.

However, if the installed base of free software is not enough and the scale does not meet a certain standard, it will not be able to start an advertising-based business model.

If you can't start a business model, and when the funds in your hands are exhausted, you will naturally be unable to continue and will close down.

One security software after another is falling.

Many users are saddened to find that the security software they downloaded for a long time the day before was not working the next day.

As a result, they are increasingly disillusioned with free security software.

It's no longer like a few months ago, 1 when I saw the words free security software, my eyes were shining.

They have been taught a reflex that is cheap and not good.

Symantec really settled down at this point, and although there is still Tom Klesci's biggest mountain to solve, it seems that free security software has no way to make waves.

Only those who have been exposed to free security software know how much magic free security software really has. The deteriorated version can achieve millions of installed capacity in a month, if ...... If it's really an excellent antivirus......

It is estimated that it is not impossible to unify the antivirus software industry.

It's true that free antivirus software needs to be installed and scaled, but doesn't paid antivirus software need scale?

Of course you need to.

It's just that the pay-per-user rate of paid antivirus software is higher, and the amount of money that needs to be maintained to keep the company running is lower.

Tom Kleisy stands at the conference table, who leads the last meeting before the software goes live.

To his left is the new marketing manager, a younger woman. Although the probability of women becoming corporate executives in the United States is not very high, there are certain areas where women do have an advantage over men. For example, in the delicate grasp of people's hearts.

At Tom's behest, the marketing manager said, "Our free security software is about to hit the market." However, we also know that in the last few months, there was a free antivirus that had a big problem. It's not enough to just take this as a warning, we also need to determine how to promote our security software despite the bad effects it causes.

I have the following main opinions, and I hope you can help to add to the discussion.

1. Cooperate with insurance companies to launch a publicity strategy of 'I compensate for your losses'.

Every computer that uses our free security software automatically signs this agreement, and it's as simple as you can see.

If your computer is infected by a virus and you suffer damage, we will compensate you accordingly. The specific compensation details are in the documents in your hands, please read them carefully.

2. Celebrity endorsement program.

We will be asking Mr. Pete Thiel to endorse our free security software. Mr. Pitt is a legendary investor in Silicon Valley, and what he likes will give others great confidence.

I think if he had used our security software, a lot of people in Silicon Valley would have used it too.

From the perspective of other users in the United States, Silicon Valley is the vane of the Internet industry. Since there are so many people in the industry who use it, why don't they use it?

3. Million Dollar Challenge Program.

Hold a large-scale security contest and invite all kinds of virus producers to participate. Anyone who captures a defensive strategy deployed by our security software in the shortest possible time will receive a significant bonus.

Fourth, in the 'three' competition, it will also be compared with the attack of mainstream paid security software. Prove that our security software is not worse than theirs, or even better.

That's my plan, and I plan to strengthen the confidence of our free security software in the minds of users through the above four points.

However, it's all based on the fact that our security software really works.

I wonder if the technical department has this confidence?"

The marketing manager looked at the person in charge of the technical department opposite.

Although the security industry has not been born for a long time, the technical manager is the veteran of the security industry.

He was involved in the development of Kabassi's core engine, and he has since perfected a number of things.

It was known that a few months ago, he was poached by Tom through Pete Thiel with a high salary.

As a highly skilled technical executive, he certainly has confidence in his work.

Therefore, he did not feel the provocation of the marketing manager at all.

What is this kind of woman's provocation?

When he heard this, he immediately stood up and said, "I promise that our security software will never be weaker than any other antivirus software." ”

His voice was sonorous and powerful, and it sounded confident.

Tom sat him down, and said, "Alright, our strategy must be set." All departments, including the technical department, are requested to cooperate with the marketing department to fight this word-of-mouth turnaround.

We're security software, and as long as we build confidence, we win!"