Chapter 0571 - Star Media's Development Path
The annual meeting continues and seems to be particularly long......
The two companies under Superstar Entertainment have made reports, and the remaining star clubs are still only under construction, so there is nothing to say.
As a result, it is the turn of Oriental Star Media Company,
The first is the Dongxing Newspaper, and the person in charge of the newspaper is Tang Shuxuan.
Whether she wants to do it or not, anyway, Li Wenxing has pressed her to this position, and she has to do it if she doesn't do it.
Dongxing Newspaper has 212 employees, including 76 in-service editors, 19 on-the-job reporters, 62 supernumerary reporters, and more than 150 non-existent agreement contributors and columnists.
It has two newspapers, "Urban Entertainment Daily" and "Oriental Financial Daily".
There are three weekly magazines, "Movie Star Weekly", "Oriental Finance Weekly", and "Oriental Fashion Weekly".
Two newspapers, with a total circulation of 54 million copies, and three weekly magazines, with a total circulation of 8.4 million copies, with a total annual income of more than 23 million yuan. ”
Listening to Tang Shuxuan's report, Li Wenxing made a slight calculation in his heart, and then frowned secretly,
The circulation of the two newspapers is 54 million copies a year, which seems to be quite a lot, but in fact, it is not as good as the circulation of a newspaper in the current Sing Tao Newspaper, such as the "Sing Tao Evening News", which can now circulate more than 150,000 copies a day, and 60 million copies a year.
It is estimated that the circulation data of Dongxing Newspaper is not among the top five in Xiangjiang, and other newspapers do not have only two newspapers, but which newspaper does not have several?
However, the circulation of the magazine is quite good, fashion, film, finance, these three professional magazines are niche after all, there are not many readers, and more than 8 million copies can be sold, which has exceeded the forecast by more than 30%.
"The circulation of the newspaper is a bit small, so we need to put more effort into making content and grasping the focus of readers' favorite attention.
The East Star Newspaper can borrow the distribution channel of Xingyu next, and Xingyu will cooperate here, well, pay a little channel fee, and ignore Xingdao.
Again, where you can cooperate, you all cooperate, usually advertise each other, support each other or something, this can be a win-win cooperation.
Of course, there is a business overlap, need to compete, I also allow you to healthy competition, the most afraid of enterprises is not competitive, once there is no external competitiveness, it is not far from decay, dilapidation.
Well, that's it, move on to the next ......"
Speaking of which, the reason why the circulation of the East Star Newspaper is not high is also because of the limitations of distribution channels.
With the frantic expansion of Sing Tao Newspaper in the past two years, its distribution channels have become more extensive, and even began to squeeze the newspaper promotion space of other newspapers.
Although Hu Wei will not overbearingly force newsstands, bookstores, hotels, and other public service areas, and must remove the newspapers of other newspaper publishers and leave the Sing Tao newspaper alone, there will definitely be an explanation under the table.
For example, hotels, cafes, and other public areas, in short, are places where people can access newspapers outside, and Sing Tao's newspapers must be the first to be placed on the top.
Invisibly, other newspapers have lost a lot of opportunities to 'see the light'.
Even if this guest likes to read newspapers, if he flips down, he will get the newspaper of Ming Pao, and then the newspaper of Oriental Newspaper Office below, if you are lucky, the fourth and fifth newspapers are the newspapers of Dongxing Newspaper, and if you are unlucky, you will be further behind.
This is the true meaning of the newspaper's distribution channels and promotion opportunities, it is not a simple newsstand, bookstore, or newspaper window, if it is really that simple, Li Wenxing does not need to exchange shares with Hu Rui, so that it makes him feel pain.
The distribution channel of Sing Tao Newspaper is that Sing Tao Newspaper has spent 20 years to establish it bit by bit, and can spread the newspaper to the corners of the Xiangjiang River.
It is through its channels that the books and magazines of Xingyu Culture are directly distributed to every place in Xiangjiang.
For example, maybe the porter of a certain community will have Xingyu books and comics for sale.
It's just because this uncle will receive the Sing Tao Daily ordered by people in the community every day, and the Sing Tao employees who deliver the newspaper will leave the books and comics published by Xingyu to the uncle in advance, let him sell them, and give him a commission for the sale.
If Xingyu is allowed to establish such a great distribution channel by itself, how much effort will it take? Not to mention manpower and material resources, I am afraid that it will not be possible to solve it in three or five years.
And what about Xingyu? It has not been lying down to make money this year, Xingyu has been rapidly digesting, absorbing, integrating, and co-opting the distribution channels of Xingdao this year.
Then, the current Star Language also has its own distribution channels, even if it is not as good as Star Island, it already has seventy percent of it.
After all, the East Star Newspaper was established in cooperation with the Oriental Newspaper, and before that, Xingyu and Sing Tao could cooperate, but it was absolutely impossible for Sing Tao and East Star to cooperate.
can only wait until Xingyu eats the channels of Xingdao, and then share the counter-replenishment to the East Star Newspaper for use.
Although this is a bit unauthentic, it is not illegal, Sing Tao has gained such a big benefit, if you even have to take care of this, then just withdraw the shares?
"Ms. Lin Yanni, the person in charge of Xingchen Advertising, is invited to make this year's summary report......"
……
"All owned by Star Advertising Company,
There are 253 employees and 26 advertising stores.
It can undertake the design and production of all kinds of print advertisements, such as posters, nameplates, signboards, leaflets, banners, manuals, briefings, book covers, record covers, etc.;
It can design and produce all kinds of audio-visual advertisements, such as TV video advertisements and radio voice advertisements. A total of 19 TV video advertisements were produced and launched, and 41 audio advertisements were designed and placed throughout the year.
Xingchen Advertising spent 14.75 million yuan for the whole year, mainly for renting and decorating stores, as well as purchasing equipment and equipment, with a total revenue of more than 1,490 yuan......"
Well, it must be admitted that Lin Yanni is a very smart woman, she is the only one who can both make money and spend money, she spends all the money she earns,
Li Wenxing wanted to laugh after listening to her report at this time, and still remembered that when he and Lin Yanni met at the beginning of the year, he said a word, give her 10 million, and let her take care of her own profits and losses.
Now it's okay, this woman will directly give him a non-loss or earn, and he will spend as much as he earns.
Okay, that's fine,
At the very least, a number of stores and a number of equipment are left, and all profits are converted into company assets and scale.
"Well, well done,
It's just that the steps are a little small, and next year we will develop faster.
In addition, you can build some themed photo studios, such as building photo studios with the themes of "Xun Qin" and "Flood Wilderness", I see that there are already some photo studios outside, and they are infringing, so Xingchen has to do it here.
Then you can set up several wedding photo studios that specialize in taking wedding commemorative photo albums for newlyweds.
This can be cooperated with Xingtu Costumes, and they will design the costumes, wedding dresses, and art costumes they need, which are divided into five grades: medium, high, high, hardcover, and luxury.
Then pull those newlywed men and women out to take pictures, choose some places with better scenery, use the shooting techniques of film and television dramas, take dozens of photos, and then print them into albums for collection.
Think about it, if you can take such a set of wedding photos, not to mention that you can keep them as a souvenir and look at them when you are old in the future, just say that on the way out to take pictures, the happiness of the two getting along is enough to remember. "You have to find the latest chapters by yourself when you read books?