Shigeru Miyamoto, who had been watching the aunt on the side of the road for a while, heard the song of going home playing on the loudspeaker, and rode home. Pen % fun % Pavilion www.biquge.info

Even when he rides, his mind is still full of ideas.

"Bang dang!"

What a big pole!

Shigeru Miyamoto's whole body crashed into a telephone pole, and the bicycle that fell to the ground was somewhat deformed.

Passers-by gathered around to see the long-haired young man. I watched him struggle for a while before he got up from the ground.

Shigeru Miyamoto touched the bag on his head, "Eh, it hurts!"

Let's check it out......

Shigeru Miyamoto pushed the deformed bicycle and walked slowly along the side of the road to the clinic to let the nurse bandage herself.

Early the next morning.

"Miyamoto, what's wrong with you?" President Yamauchi Pu rarely cared about humanity.

"It's okay, it's just that I accidentally hit a telephone pole while riding a bike. Shigeru Miyamoto scratched his head a little embarrassedly and smiled.

Riding a bicycle and hitting a telephone pole seemed to him like walking on flat ground and falling, which was synonymous with stupidity.

Yamauchi Pu didn't smile, he straightened his face and said, "Miyamoto! In the future, you are not allowed to ride to and from work, and all of them will be picked up by the company's special car." Your body is not only your own body, but also Nintendo's treasure. I won't allow you to snub one of Nintendo's most valuable treasures like that!"

"Yes!" replied Miyamoto Shigeratate, "President, I found something interesting yesterday. Manho's "Endless Fantasy" is bought by many housewives, and I hit a telephone pole because I thought about it. ”

"Really?" Although President Yamauchi doesn't play games, he has an unusually sharp sense of business. In the past, although there were also housewives who bought the games launched by the red and white machines, they were not in groups. Because they don't buy it for themselves, they buy it for their children or their husbands.

Since the popularization of the red and white machine, Yamauchi Pu has been thinking about how to make the whole family fall in love with the red and white machine.

The red and white machine has conquered men and children, but how to conquer as an equally important, if not more important, group of mothers in the family.

Whether it is Nintendo itself or Nintendo's second party, they have launched special red and white machine games with mothers as their goal.

"The House of Love", "Pac-Man" and so on and so forth.

Some of these games are popular with women in the arcade, and some are specially developed for women.

However, Nintendo has made a lot of efforts, but it has not won the hearts of mothers.

In the eyes of mothers, the red and white machine is just a annoying person with many lines, difficult to clean up, and the negative character who delays watching TV series.

Unexpectedly, everything that Nintendo worked hard to do was done by a game like "Endless Fantasy" that couldn't be seen to be made for women.

Video games are really fun.

Yamauchi himself doesn't understand video games, but Shigeru Miyamoto does, and so do the rest of the company.

Yamauchi Pu said, "Miyamoto, you go to Junpei, tell him about what you encountered yesterday, and then tell him what you think." Let's discuss why "Endless Fantasy" is so popular with mothers. We at Nintendo need the same work. ”

"Yes. Shigeru Miyamoto replied.

――――――

The investigator is Takahashi's eyes, and without investigation, there is no right to speak. Without an investigator, it is impossible to know the true state of sales at the grassroots level.

Takahashi was finally relieved to learn that his "Endless Fantasy" had succeeded in making his mothers like it.

It's true that children are Takahashi's basic plate, but the children's spending power is really worrying.

Takahashi felt that it was unkind for him to squeeze money out of their pockets with Gamer Heart every week.

If they don't go to dinner in order to save money to play "Endless Fantasy", they will delay their long body. even did something to rob the road and grab money, which Takahashi didn't want to see.

In fact, Takahashi is firmly opposed to the existence of such an institution as an electrotherapy institute.

However, that doesn't mean he doesn't care what the players do to play the game.

It's okay to play games, but it's too much.

Takahashi remembered what he had said before, "play for an hour a day."

In this way, any game launched by Wanhu in the future will be accompanied by the words "play for one hour a day".

Takahashi thinks this will be somewhat useful, at least more effective than the cigarette package saying that smoking is harmful to health, and teenagers are prohibited from smoking.

Children are a growing group, a rebellious group.

For them, don't use commanding instructions, that will only provoke their rebellious mentality.

Many children may think of "teenagers should smoke more" when they see "teenagers should smoke more".

Less aggressive phrases like "play for an hour a day" may be more effective than imperative words like "no smoking among teenagers."

Then, adding some words to "Player's Heart" to induce young players to arrange their game time reasonably is all Takahashi can do.

It would be "ridiculous" for game manufacturers not to let players play more of their own games, and if Wanhu did more, the storage would cause widespread disgust among players.

The responsibility of the enterprise as a game manufacturer has been fulfilled, and the next thing that is needed is the joint efforts of the whole society, teachers, and families.

Video games have been blamed for a lot, and I don't know how many parents blame the failure of family education on the emergence of video games.

A child who grows up in an abnormal environment and in an abnormal state will encounter other temptations even if he does not play video games.

Motorcycles, cars, playing cards, tattoos, promiscuity, and drug use, there is always one for them.

Speaking of which, Toyota recently invited Takahashi to Toyota's headquarters to discuss the transformation of automotive video gamification.

The market for video games is so large that even car companies can't resist the temptation.

Toyota didn't want to make a lot of money on the arcade, but just wanted their cars to appear in video games.

Although there are more poor people who play games, they are also younger, and being poor now does not mean that they will be poor in the future.

If they can come into contact with a certain brand of car every day when they play games, does it mean that they will be more inclined to buy this brand of car when they have money in the future?

Toyota Motor Co., Ltd., as a leader in the automotive industry. They are more interested in the long-term market, and they are not stingy to invest in advertising for customers in 10 or 20 years.

Speaking of Toyota, Takahashi glanced at the wall calendar, and in 1986, he thought of AE86.

He specifically asked, AE86 is not a specific model, but a body model. It is a small, lightweight, more economical car, the original representative is the fifth-generation Corolla in 1983.

Takahashi thinks about Fujiwara Tofu House, thinks about Takumi, who can earn 120,000 yen for a month of hard work, and thinks about Natsuki who can get 300,000 yen if he sees his father three times a month.

Perhaps, it would be nice to make a car arcade machine?